TikTok Business vs. Personal — How to Make the Right Choice

Is it higher to have a enterprise or private TikTok account? When you’re a model or influencer making the leap to TikTok, you wish to arrange your account for achievement.

Like many, I consider that creators and influencers are enterprise homeowners, which provides to the confusion about which to make use of. Each TikTok account sorts are free, so which is greatest?

I’ll reply all these questions and extra with my definitive information to TikTok Enterprise vs. Private.

TikTok for Business vs. Your Personal TikTok

What is a TikTok Business Account?

Advantages of a TikTok Business Account

Disadvantages of a TikTok Business Account

What is a TikTok Personal [aka Creator] Account?

Advantages of a TikTok Personal Account

Disadvantages of a TikTok Personal Account

TikTok for Enterprise vs. Your Private TikTok

First, let’s begin with what makes TikTok nice for engagement and the similarities between enterprise and private TikTok accounts.

There’s a nook for each type of content material on TikTok, whether or not that’s ParentTok, FashionTok, PrankTok, or BookTok. I come to TikTok to chortle, be taught, and uncover, making it a plentiful area for creators and types alike.

All TikTok customers can interact followers by short-form video posts, tales, and going LIVE. Each enterprise and private accounts assist you to get verified, promote posts, and use the Branded Content Toggle.

That’s about the place the similarities finish.

TikTok enterprise is designed for manufacturers to launch campaigns and have interaction with audiences at scale, whereas TikTok private is created with particular person customers and creators in thoughts.

Here’s a breakdown of the function variations between enterprise and private accounts, plus a deep dive into the advantages and limitations of every one:

What’s a TikTok Enterprise Account?

A TikTok enterprise account allows manufacturers to share content material, construct and have interaction an viewers, and promote on-line. TikTok enterprise accounts include extra instruments for staff entry and collaboration, like Business Center and Ads Manager.

Benefits of a TikTok Enterprise Account

What makes this mode nice? TikTok designed enterprise accounts for groups wanting to succeed in audiences and run campaigns on TikTok strategically. Right here’s what you are able to do with a enterprise account.

1. Personalize your profile.

A enterprise account allows you to add way more element to your profile, together with an internet site, trade, assist electronic mail, and customized motion buttons like “Join.”

Melissa Laurie, Founding father of social media company Oysterly, claims this is among the options she loves essentially the most for her enterprise.

2. Run advert campaigns.

Whereas private accounts can promote posts, there’s no option to run strategic campaigns in that mode.

With a enterprise account, you’ve got entry to TikTok Ad Manager, a command heart for operating video campaigns and analyzing your marketing campaign efficiency.

You’ll be able to draw inspiration from Business Creative Hub to create well timed, partaking content material.

3. Have interaction prospects.

Enterprise accounts allow you to run your corporation and talk with prospects in methods you might be used to partaking as a model on Fb and Instagram.

For one, you’ve got limitless talents to message any consumer on TikTok, which isn’t accessible in private mode.

You’ll be able to acquire leads in movies and different content material, making it a beneficial gross sales instrument and simpler to arrange for follow-up. You may also arrange auto-messaging for if you aren’t on-line.

4. Collaborate throughout groups.

In case you have a couple of particular person planning or posting content material, you possible want a enterprise account. TikTok Business Center allows you to handle staff and company entry and collaborate with creators.

Right here’s a vital distinction: TikTok enterprise can also be the one account sort you possibly can combine with third-party social media administration apps.

So, for those who’re used to utilizing Hootsuite, Buffer, HubSpot, or some other app to schedule and handle your content material, you possibly can’t do it on a private account. As a former company social media supervisor, this could be a dealbreaker for me.

5. Promote on-line.

Do you know 70% of TikTok users uncover new manufacturers and merchandise on TikTok, and three-quarters of customers are possible to purchase one thing whereas utilizing the app?

Shoppable commerce is already big in Asia and would be the subsequent large factor in the remainder of the world. With a enterprise account, you possibly can arrange your individual TikTok Shop for customers to purchase with out ever leaving the app.

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Kate Ross, hair and wonder specialist for magnificence model Irresistible Me, notes {that a} enterprise account is greatest for manufacturers.

“It’s full of options for companies like placing your web site hyperlink proper in your profile, utilizing TikTok’s advert instruments, and selecting music you’re allowed to make use of with out worrying about copyright points,” Ross says. You additionally get superb instruments for understanding who’s watching and interacting together with your content material.”

Disadvantages of a TikTok Enterprise Account

Whereas TikTok enterprise accounts are useful for manufacturers, they’ve a number of evident cons. Let’s get them out within the open.

1. Restricted Sound and Music Choices

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What would TikTok movies be with out the music?

Since TikTok considers enterprise accounts to be utilizing music for industrial use, a significant draw back is that you may’t use trending songs in your content material.

As a substitute, it’s a must to use royalty-free (aka inventory) songs from their Commercial Music Library. You can also’t use sew or duet choices for music.

Whereas they’ve labored to enhance the music accessible within the library, it simply isn’t the identical as with the ability to hop on any music pattern that comes your approach. On the upside, although, you don’t have to fret about any copyright infringement.

2. No Means to Monetize Content material

Whereas you may make cash from the services and products you promote by TikTok engagement, there’s no option to monetize the content material itself from a enterprise account.

Meaning that you may’t take part in packages like Creator Fund, LIVE presents and Diamonds, or Suggestions. You want a private account to earn a living on TikTok.

What’s a TikTok Private [aka Creator] Account?

That brings us to a TikTok private account, beforehand often known as a creator account. A creator account is an account for particular person customers and creators.

If you’re a person consumer wanting to make use of TikTok for merely private use, that is the place you need to be. Private accounts additionally supply many instruments and methods so that you can monetize your content material as a creator.

Benefits of a TikTok Private Account

TikTok private accounts are the best choice for musicians, artists, and influencers. Right here’s why.

1. Use trending music.

With a creator account, you’ve got entry to TikTok’s full library of music and sounds, letting you leap on the newest music video traits.

2. Hold your profile non-public.

If you wish to use TikTok for particular person use and solely put up content material for buddies or choose teams, you want a private account. Enterprise accounts don’t have a personal mode — for privateness, private is greatest.

2. Become profitable on TikTok.

As a creator, the very best advantage of a private account is the flexibility to earn a living out of your content material. Many creators have efficiently constructed a enterprise this manner.

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Right here’s the way it works: Creators make movies that they hope will go viral. When movies do properly, creators earn cash in a number of methods:

1. Earn Tips of as much as $100 from followers.
2. Obtain LIVE presents and diamonds straight from followers, which might be transformed to money rewards.
3. Take part within the Creator Fund or Creativity Program Beta, which pay you out of a basic fund primarily based on the efficiency of your content material (don’t miss our breakdown between the two).
4. Arrange Series, a service the place customers pay a subscription for premium content material.

3. Collaborate with manufacturers.

As a creator, you join with manufacturers and run influencer campaigns with manufacturers by the Creator Marketplace. Once you share merchandise you’re keen on, you may as well earn affiliate compensation from attributed gross sales on TikTok Shop.

Disadvantages of a TikTok Private Account

Whereas TikTok private provides nice incentives, there are a number of irritating limitations.

1. Restricted Analytics

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With a private account, your analytics are extra primary than a enterprise account. You’ll be able to view key video metrics like put up views, profile views, feedback, and extra.

There may be additionally follower analytics exhibiting you your viewers’ common age, gender, and geography.

Whereas these metrics can be found in-app, you possibly can’t obtain them or run your individual analytics by a social media administration platform from a private account.

2. Restricted Commerce Talents

As a creator, your skill to promote straight and drive viewers to web sites outdoors of TikTok is severely restricted. You’ll be able to’t embrace a hyperlink in your profile till you’ve got over 1,000 followers, as an illustration.

You can also’t arrange customized call-to-action buttons in your movies.

As a creator, you need to use TikTok Store to advertise shoppable movies and earn as an affiliate, however you possibly can’t arrange a store on your personal merchandise, for instance, and not using a enterprise account.

So, what’s greatest?

Is it higher to have a enterprise or private TikTok account? I’ve received a definitive reply for you.

First, you should resolve your purpose on TikTok: earning money throughout the platform or constructing an viewers for a enterprise outdoors of it.

In case your purpose is to monetize content material, a private account is the very best alternative. Artists and particular person content material creators profit from TikTok’s instruments to assist them construct a private model and content material enterprise.

Plus, you possibly can’t beat the authenticity that comes with a private account over a faceless model.

“When you’re an influencer on TikTok, stick to a creator (now known as private) account,” advises Ross. “It allows you to use all the stylish songs and sounds, plus you possibly can work together with different movies by duets or stitches.”

Past that, Ross notes that you simply get to see how properly your movies are doing with analytics. You’ll be able to push sure movies extra with promotions and even earn cash by the TikTok Creator Fund.

However, for companies with advert budgets and groups, the place TikTok is only one a part of a multichannel marketing strategy, you want a enterprise account.

“A enterprise account is the best way to go for those who’re a TikTok model,” explains Diana Zheng, head of selling at Stallion Express. “A enterprise account permits you to make the most of TikTok’s full advertising and marketing capabilities.”

Zheng notes that you simply’ll get entry to highly effective analytics enabling you to tailor your content material technique and observe your efficiency.

“Plus, with options akin to TikTok Adverts Supervisor, you possibly can goal adverts and promote your model in a approach that drives engagement and conversions,” Zheng says.

Happily, it’s straightforward to modify forwards and backwards between TikTok enterprise and private modes, so that you aren’t locked into your choice ceaselessly.

When you make a mistake or scale your corporation to the purpose the place you should swap from private to enterprise — you possibly can swap with a single faucet.