The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Developments in artificial intelligence have reworked content material creation from a tedious chore right into a clean and environment friendly course of.

With AI dealing with many guide duties, entrepreneurs want to grasp AI-generated advertising content material and its advantages to decide on the appropriate instruments and techniques for his or her objectives.

On this weblog submit, I’ll dive deeper into the highest AI-generated advertising content material varieties, utilizing knowledge from HubSpot’s State of AI survey, which incorporates insights from over 1,062 U.S. entrepreneurs.

I am going to additionally share AI-generated content material examples and suggestions so you may see its potential in motion. By leveraging these insights, you may improve your content material technique and achieve a aggressive edge.

Desk of Contents

1. Emails and Newsletters (47%)

46% of entrepreneurs frequently use AI to supply advertising content material, together with emails.

Catching your clients’ consideration by means of electronic mail topic strains is a problem in itself, and it’s even trickier to get them to click on open. With the assistance of AI, entrepreneurs can enhance their technique by means of:

• Timing optimization: AI instruments can counsel the very best time of the day and day of the week to ship a selected electronic mail primarily based on when the recipient is more than likely to have interaction with the e-mail. This could enhance open charges, click-through charges (CTR), and conversions.
• Topic line technology: AI can generate efficient and catchy topic strains by analyzing previous electronic mail campaigns, and the topic line’s efficiency. If these instruments can create grabby topics, it may enhance open charges.
• A/B testing: AI can be utilized to conduct A/B testing, the place two completely different variations of the identical electronic mail are despatched to a random portion of the viewers, and efficiency is measured. Primarily based on the outcomes of this testing, the best-performing electronic mail variant can then be despatched to the remainder of the viewers, to maximise desired metrics.

Right here’s an AI-generated electronic mail instance I created utilizing HubSpot’s AI Email Writer:

2. Social Media Posts (46% for Textual content-Primarily based, 46% for Video/Audio)

The most well-liked use for entrepreneurs leveraging AI for content material is for social media posts, and with good motive.

Social media entrepreneurs must make content material their viewers will get pleasure from, and utilizing a content material assistant makes managing a social media calendar a lot simpler. Entrepreneurs can use AI for social media posts:

• Content material Creation: AI instruments can assist generate content material concepts, counsel matters, and even write headlines for social media posts. The truth is, 43% of surveyed entrepreneurs use AI for content material creation. Test this AI-generated Fb submit:

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• Scheduling and Posting: AI-powered social media scheduling tools can assist you mechanically submit your content material at the simplest instances and even optimize your content material for particular social media platforms.
• Viewers Analytics: AI can assist you higher perceive your viewers by means of knowledge evaluation. This data can then be used to craft more practical and related social media posts.

3. Lengthy-Kind Content material — Blogs, Articles, and so forth. (46%)

46% of promoting professionals discovered synthetic intelligence instruments useful for writing weblog posts. As a author myself, one of many first ideas I had when launched to AI was the way it may enhance my writing course of.

A few of the greatest makes use of for AI writing generators in weblog posts are:

• Effectivity: Entrepreneurs can save time and assets by automating numerous elements of weblog submit creation, comparable to matter technology, analysis, and even drafting. The truth is, 41% of survey respondents use AI to create weblog submit outlines. This expertise can even scale back the time spent on menial duties like formatting, proofreading, and optimizing content material for A1 SEO.
• Personalization: AI can analyze buyer conduct, preferences, and searching historical past to assist goal weblog content material to particular audiences. Personalizing weblog posts could make the content material extra related to the viewers, probably rising engagement and conversion charges.

For these seeking to enhance their weblog content material creation, look no additional than HubSpot’s content assistant. This platform function is a collection of free, AI-powered options that provide help to ideate, create, and share outstanding content material—in a flash.

Moreover, to make your content material creation course of even higher, HubSpot additionally has a free Blog Ideas Generator that will help you generate partaking content material concepts.

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Get started with HubSpot’s AI tools

Do you know you may even construct a weblog submit in 10 minutes or much less with the assistance of AI? This is how.

AI-Generated Advertising Content material in 2024

In 2024, AI‘s developments and its rising presence in advertising is shaking up the advertising trade.

But, it’s essential to navigate the moral and regulatory challenges to make sure this transformation advantages everybody — companies and shoppers alike.

First off, the marketplace for AI in advertising is booming. A Priority Analysis report reveals that the worldwide AI market is expected to hit $2.6 billion by 2032, with an annual development charge of 19%​​.

This surge is essentially because of the rising use of generative AI instruments, which at the moment are key to creating customized and scalable content material.

On the tech entrance, AI fashions like GPT-4 have made leaps in understanding and producing human-like textual content. This implies companies can now automate content material creation throughout social media, blogs, and electronic mail advertising with out shedding high quality.

McKinsey notes that firms aren’t simply slicing prices but additionally seeing vital income development from utilizing AI in advertising and gross sales​​.

Current headlines showcase AI’s sensible wins in advertising.

For example, HubSpot’s 2024 State of Marketing report reveals that entrepreneurs are saving 3 hours per content material piece and a couple of.5 hours per day general.

Furthermore, Coca-Cola’s AI-generated customized adverts have notably increased reach and consumer engagement, proving the real-world advantages of AI-driven advertising.

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Nevertheless it’s not all clean crusing.

This fast adoption of AI brings challenges, particularly round knowledge privateness, mental property, and the accuracy of AI-generated content material.

Our survey found that whereas half use AI for particular duties, 46% really feel overwhelmed by integrating AI into their workflow.

Six in ten AI-using entrepreneurs are cautious of biases, plagiarism, or misalignment with model values. This cautious stance highlights the necessity to steadiness AI’s benefits with sustaining model integrity.

The regulatory panorama can be shifting to maintain up with AI. The European Union’s proposed AI Act goals to control high-risk AI purposes, together with these in advertising, to make sure moral practices and shield shoppers.

This regulatory push is significant for sustaining belief and stopping AI misuse.

Personally, I discover the way forward for AI-generated advertising content material each thrilling and sophisticated. AI gives unmatched effectivity and personalization, but it surely additionally calls for a cautious steadiness of innovation and ethics.

As companies undertake AI, specializing in transparency, high quality management, and human oversight is essential to harness its potential whereas avoiding pitfalls.

AI-Generated Content material Advertising Professionals and Cons

Professional: Effectivity and Scalability

AI-generated content material advertising supercharges effectivity and scalability.

With AI instruments, you may churn out an enormous quantity of content material in a fraction of the time it might take a human. That is gold for companies needing a constant on-line presence throughout a number of platforms.

I’ve seen firsthand how AI can generate customized electronic mail campaigns, social media posts, and weblog articles rapidly and effectively.

This effectivity frees up my advertising crew to give attention to technique and creativity as an alternative of getting slowed down by the grind of content material creation.

Automating routine duties lets us scale our content material efforts with out increasing our crew, which is a large cost-saving measure.

Con: High quality and Authenticity Considerations

AI-generated content material typically will get a side-eye for its high quality and authenticity.

Even essentially the most superior AI fashions can produce content material that misses the mark on nuanced understanding and emotional depth, making it really feel generic or disconnected.

86% of entrepreneurs who use AI to create written content material make edits to the content material that AI produces, in keeping with the 2024 State of AI in Marketing.

Likewise, I make a degree to fastidiously evaluate and edit each time my crew and I take advantage of AI-generated content material.

Professional: Personalization

From my perspective, delivering customized content material is the true game-changer in advertising. It permits manufacturers to offer a extra related and interesting buyer expertise, which in flip boosts loyalty and gross sales.

The truth is, 72% of marketers who use AI and automation report that it considerably enhances their capacity to personalize buyer experiences.

Moreover, 7 in 10 entrepreneurs utilizing these applied sciences imagine that AI improves the general buyer expertise.

For instance, AI can analyze a person’s searching historical past, previous purchases, and interplay patterns to suggest merchandise or craft customized advertising messages.

This stage of perception permits manufacturers to attach with clients on a extra intimate stage, delivering content material that feels tailor-made and related.

Con: Moral and Privateness Points

Nevertheless, AI in content material advertising additionally stirs up moral and privateness considerations.

AI programs want a great deal of knowledge to work properly, which may result in knowledge privateness and safety points. There’s additionally the danger of misusing AI-generated content material, like creating deepfakes or spreading misinformation.

We should navigate these challenges by implementing strong knowledge safety measures and adhering to moral tips.

Rules just like the European Union’s proposed AI Act and California’s Client Privateness Act (CCPA) impose strict knowledge privateness guidelines.

This ensures shoppers have extra management over their private data, thereby impacting how we use AI in advertising.

Professional: Price-Effectiveness

The fee-effectiveness of AI in content material advertising is a serious benefit for advertising groups.

Automating content material creation reduces the necessity for a big crew of writers and editors, considerably slicing labor prices.

The truth is, 34% of marketers agree on this level. With these financial savings, assets will be reallocated extra effectively, permitting funding in different vital areas like product improvement and customer support.

Furthermore, AI instruments assist optimize advertising campaigns, resulting in a greater return on funding. Almost 68% of leaders who invested in AI have reported a constructive ROI on their funding.

That is significantly helpful for startups and SMEs seeking to maximize their advertising price range.

Con: Better Dependence on Know-how

Over-reliance on AI for content material creation can result in a dependence on expertise.

This may stifle vital pondering and creativity in your advertising methods. If AI programs glitch or produce subpar content material, it might probably disrupt our advertising efforts.

My sizzling take? Whereas AI is a robust instrument, it ought to complement—not exchange—human creativity and judgment.

We’d like a balanced method, leveraging AI for effectivity whereas guaranteeing human oversight and inventive enter stay integral to the content material creation course of.

Professional: Enhanced Information-Pushed Insights

AI-generated content material advertising gives superior data-driven insights.

AI instruments analyze huge quantities of knowledge to determine developments and behaviors which may not be instantly apparent. These insights inform more practical advertising methods and permit for exact viewers concentrating on.

I’ve seen how utilizing AI for knowledge evaluation gives us with a complete understanding of buyer conduct, enabling the creation of extremely related content material that resonates with audiences.

AI can analyze social media interactions and web site analytics to foretell content material efficiency and tailor our advertising efforts accordingly.

Furthermore, AI instruments can monitor and analyze our advertising campaigns in actual time, permitting for fast changes and optimization primarily based on the newest knowledge insights.

This ensures our advertising methods keep efficient and related.

AI-Generated Content material Advertising Suggestions

Deal with AI as a collaborator.

As I discussed earlier than, AI is not right here to interchange human creativity — it’s right here to reinforce it.

Utilizing AI for duties like key phrase analysis, pattern evaluation, and content material distribution methods frees up your time for inventive work that units your model aside.

This collaboration boosts effectivity whereas sustaining your model’s distinctive human contact. For example, I take advantage of AI instruments like GPT-4 for preliminary content material drafts and knowledge evaluation.

Like this:

AI rapidly generates trending matters and key phrases, which I then tailor to our model’s voice and add my private contact. This balances effectivity and creativity, maintaining my content material genuine and interesting.

Create distinctive, non-replicable content material.

AI-generated drafts are simply a place to begin. Your remaining content material ought to replicate our model’s distinctive voice and insights, guaranteeing it stands out and gives actual worth.

In observe, I take advantage of AI to create outlines and drafts, however I all the time personalize them with my very own experiences and viewpoints.

For instance, if AI gives an summary of a subject, I improve it with my evaluation, case research, or SME interviews. This method differentiates my shopper’s content material and builds belief with our viewers.

Automate website positioning administration and content material distribution.

For website positioning administration, I take advantage of instruments like Clearscope and SurferSEO to rapidly determine high-potential key phrases and optimize content material. These instruments present real-time efficiency insights, displaying me what works and what doesn’t.

Then, by repeatedly monitoring and adjusting our technique, my shopper maintains a powerful on-line presence with out getting slowed down in website positioning trivialities.

Plus, AI’s capacity to adapt to altering algorithms ensures our method stays efficient and up-to-date.

On the distribution aspect, I depend on AI instruments to make sure my content material reaches the appropriate viewers on the proper time for max influence.

For example, CoSchedule schedules posts, distributes content material throughout platforms, and optimizes timing primarily based on viewers exercise.

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This manner, I preserve a constant posting schedule with out the guide trouble, boosting my shopper’s engagement and attain.

Use inventive AI prompts.

Once I’m caught, utilizing AI prompts typically jumpstarts my inventive course of.

AI may counsel a singular angle on a trending matter or generate a listing of associated topics I hadn’t thought-about.

Consider these AI-generated prompts as a place to begin to spark new concepts and overcome author’s block. Whereas AI can’t replicate human creativity, it might probably present the inspiration we’d like.

Prompts are a two-way avenue, so you have to enter efficient prompts to get high-quality outputs. Strive these:

• Trending matters: “Analyze how distant work has reworked crew collaboration within the tech trade, specializing in each constructive and destructive elements. Embody real-world examples of tech firms which have efficiently applied distant work insurance policies, in addition to challenges they confronted.”
• Distinctive angles: “Examine the connection between sustainable enterprise practices and model loyalty amongst Gen Z shoppers. Look at the precise values and expectations of Gen Z concerning sustainability, and the way manufacturers can authentically meet these calls for.”
• Associated topics: “Look at how AI is reworking customer support by means of improved effectivity and buyer satisfaction. Focus on numerous AI purposes comparable to chatbots, digital assistants, and predictive analytics. Spotlight the important thing benefits.”

Use AI for Dynamic Content material Optimization

Dynamic content material optimization entails continually tweaking your content material primarily based on real-time knowledge.

I’ve discovered HubSpot’s AI tools extremely helpful for this—the instrument gives insights into how completely different viewers segments work together with our content material.

For instance, HubSpot‘s analytics revealed that our readers choose weblog posts with case research and real-life examples. So, I began including extra of those parts, and engagement shot up.

HubSpot’s AI additionally helps with A/B testing content material variations, refining my shopper’s technique for the very best efficiency.

Editor’s notice: This submit was initially revealed in Might 2023 and has been up to date for comprehensiveness.