Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.
Commanding almost 92% of the worldwide search market share, Google is the place most of us focus our search engine marketing.
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However that market share additionally makes it rather a lot more durable to hold on to high-ranking search engine results pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to succeed in the hundreds of thousands of people that use different search engines like google and yahoo.
High Search Engines
- Microsoft Bing
- Yahoo!
- Yandex
- DuckDuckGo
- Baidu
- Ask.com
- Naver
- Ecosia
- AOL
- Web Archive
- Yep
- Courageous Search
- Andi
- Perplexity AI
- Phind.com
- You.com
- Komo
Particularly now that AI-powered search engines like google and yahoo have fairly actually entered the chat, there’s renewed curiosity in non-Google search engines like google and yahoo for each customers and SEOs. (And if you happen to’re a marketer in search of some ground-up assist on easy methods to get began with search engine optimisation — we’ve got a pack for that.)
Word: To compile this record, I regarded on the worldwide market share of search engines like google and yahoo on desktop and cell from June 2023 to June 2024.
I averaged every search engine’s market share over 12 months with knowledge from Statcounter GlobalStats, except in any other case famous.
1. Google
Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to succeed in the opposite 40%.
It’s the logical place to start out for advertising and marketing, operating paid advertising and marketing campaigns, and creating natural visitors methods.
However remember that Google‘s algorithm works to meet customers’ wants immediately on Google so that they need not click on any hyperlinks. Options like this, plus Google’s recognition, would possibly make it arduous so that you can seize as a lot web site visitors as you need.
Google just lately rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.
Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.
Regardless of Google’s dominance, there’s loads of different search engines like google and yahoo — and doubtlessly a big viewers for entrepreneurs and SEOs trying to broaden their viewers.
We rounded up 17 different search engines like google and yahoo, together with a number of powered by AI, as alternate options to Google.
Different Search Engines
2. Microsoft Bing
Microsoft Bing trails at a distant second with an total common of three.23% of the market share worldwide and simply 0.55% on cell. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.
Bing’s search pages look just like Google’s, with the identical classes and an identical white background, with blue hyperlinks and inexperienced URLs.
Bing moreover provides Microsoft Rewards, a program that offers you factors whenever you search or store on the engine. You may redeem these factors for reward playing cards, nonprofit donations, and extra.
Bing additionally just lately added an AI element, referred to as Copilot, which summarizes search outcomes for you.
Nonetheless — this can be a fairly essential “nonetheless” for entrepreneurs and SEOs who depend on natural visitors — the direct hyperlinks are more durable for customers to search out and the primary hyperlink it offered was to a unique touchdown web page than the one linked above.
Copilot tries to be encouraging concerning the probability of the current Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.
3. Yahoo!
Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! continues to be one of many extra fashionable alternate options to Google, with simply over 1.16% of the worldwide market share.
Yahoo! is powered by Microsoft Bing, so search outcomes are related. Its search outcomes web page has a minimalist, text-heavy interface.
Nonetheless, it is nonetheless an essential search engine in its personal proper, with over 4 billion month-to-month customers in 2023.
4. Yandex
In some native markets, smaller search engines like google and yahoo go head-to-head with Google — and win.
Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its house nation, that skyrockets to just about 71%. (Google holds the quantity two spot.) If you happen to do enterprise globally and wish to attain Russian prospects, there are some things to remember.
For instance, Yandex has many high quality indicators, or badges, that it might probably show alongside search outcomes. Some of the outstanding is the positioning high quality index (SQI), which signifies how helpful your web site is to customers.
Like Google, Yandex considers whether or not a consumer’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a web site area.
It’s not marketed wherever on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.
5. DuckDuckGo
If you happen to‘re uneasy about focused adverts or don’t need your search knowledge saved, you would possibly wish to strive DuckDuckGo, which touts itself as “the search engine that doesn’t monitor you.”
It additionally doesn’t accumulate or retailer any info, so you may seek for sneakers with out being bombarded by subsequent Macy‘s adverts. It’s price noting there are nonetheless adverts on DuckDuckGo — simply not personalised ones.
DuckDuckGo has a clear interface that makes it straightforward to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers turn out to be extra involved about privateness.
6. Baidu
Baidu is China’s largest search engine, capturing 52.15% of China’s search market.
The search engine is in Mandarin, however in any other case seems just like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.
If you happen to’re trying to enchantment to the Asian market, Baidu is an efficient possibility to contemplate.
Nonetheless, the search engine censors sure photos and blocks pro-democracy web sites. If you happen to’re evaluating search outcomes, you’ll discover a extra complete outcomes record on Google.
7. Ask.com
Ask.com, previously often called Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.
Ask.com’s interface is just like Yahoo!’s, with information beneath the search bod. Nonetheless, in contrast to Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.
8. Naver
Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is totally in Korean, with no English model.
Greater than a easy search engine, Naver customers can entry information content material, search ideas, and extra.
Though it’s in Korean, I used Google Translate to view the touchdown web page in English.
Notably, Naver is a localized search engine, that means that it doesn’t crawl and catalog your complete web.
If you happen to’re focusing on the South Korean market along with your content material, be sure your SEO matches the standards of South Korea’s second-most fashionable search engine.
9. Ecosia
Ecosia is “the search engine that crops timber.” For each search a consumer makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its earnings to plant timber in susceptible areas.
Up to now, Ecosia has planted almost 210 million timber and devoted one other 85 million euros (about $92 million) to local weather motion.
Word to entrepreneurs: Ecosia’s sponsored spots push your content material almost beneath the fold.
Ecosia is hottest in its house nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.
10. AOL
AOL, previously often called America On-line, is each a web-based media firm and a search engine. The interface incorporates a search bar and nationwide information articles, together with native information and climate.
AOL’s search outcomes web page may be very ad-heavy — you’ll should look beneath the fold to see your outcomes.
Most of AOL’s visitors is generated from america, nevertheless it’s on the decline, at solely 0.09% of the market.
11. Internet Archive
Web Archive is a unique form of search engine. As its title implies, Web Archive is a free archive of books, films, software program, music, web sites, and so forth.
As a substitute of trying to rank on this search engine, customers can join a free account and add their content material to the archives.
Most of Web Archive’s viewers is positioned in america. Nonetheless, the search engine is gaining recognition in different international locations, equivalent to Nice Britain and India.
12. Yep
The favored SEO tool Ahrefs launched Yep, an AI-powered search engine, in 2022.
Yep’s enterprise mannequin distinguishes it from the remaining. It shares 90% of its advert income with content material creators in an effort to encourage extra folks to share their data and high-quality content material.
13. Brave Search
Of the half a dozen or so AI-powered search engines like google and yahoo I examined for this text, Courageous was one in every of my favorites. In our personal analysis, it was the AI search engine of alternative, most popular by 8% of respondents.
Courageous’s default settings don’t embody AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.
It has a clear interface and a number of the most enhanced privateness options of any search engine on this record. It blocks adverts and cross-site cookie monitoring, and it doesn’t accumulate any data about its customers.
HubSpot’s analysis means that will likely be key to capturing common AI search customers — privateness and safety had been among the many prime issues, and 1 / 4 of respondents mentioned they’re solely possible to make use of AI search engines like google and yahoo if their issues are addressed.
Courageous’s search outcomes had been impressively thorough. Once I requested for assist writing a listicle about search engines like google and yahoo, it started with the historical past of search engines like google and yahoo — nevertheless it nonetheless gave me related details about present search engines like google and yahoo.
14. Andi
Andi has a vertically cut up interface, with the everyday AI search engine chat field on the left, and sources on the best. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of essentially the most related outcomes.
Seeing acquainted, credible sources could alleviate shopper nervousness round AI. Getting incorrect info was the highest concern cited in current HubSpot analysis..
15. Perplexity AI
Perplexity has gotten a number of buzz in 2024. It has an identical design to different AI search engines like google and yahoo, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply whenever you hover over them — important to make sure that you’re not falling prey to misinformation.
HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most fashionable AI search engine, most popular by 5% of all respondents.
16. Phind.com
Phind.com payments itself as “a solution engine” designed particularly for builders. It nonetheless does a high quality job dealing with the extra mundane queries, however if you happen to need assistance getting “from thought to working product,” this search engine was constructed for you.
17. You.com
You.com has 4 assistants to select from to assist a wide range of extra difficult queries: Good, Genius, Inventive, and Analysis.
I attempted out the Analysis assistant to see if it may advocate some status dramas for me.
It ready an simply skimmable report that started, “If you’re a fan of status dramas, you’re possible in search of TV reveals that supply high-quality storytelling, advanced characters, and sometimes, a cinematic really feel.”
The outcomes included the standard suspects (The Wire, Sopranos), but additionally a couple of more moderen recs (The Crown, Succession).
It additionally has 15 AI fashions to select from — if you happen to’re an AI fanatic, that is the one to make use of. You may choose from completely different variations of GPT, Gemini, Claude, and others.
18. Komo
I requested Komo to inform me about HubSpot’s website grader, and it rapidly summarized it, calling it “a strong and complete instrument” (cease it, we’re blushing).
Like different AI search engines like google and yahoo, it has bibliography-style citations that make it straightforward to type reality from fiction.
Rising Search Engine Tendencies
Social Media Search
TikTok and YouTube aren’t search engines like google and yahoo per se, however take into consideration how usually you employ their search capabilities.
Current HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for info. That’s greater than some other search engine besides Google.
Meta, which owns Fb, Instagram, and WhatsApp, has already integrated its proprietary AI search into all three platforms.
Google Updates
Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, usually AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has big implications for the trade.
“First, Google is sending a robust sign that content material written by people is preferable to content material by computer systems. (Ironic, given just about all the SERPs are algorithmized.)”
Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete strategy to web site efficiency.
“This replace prioritizes user-first content material over keyword-first content material,” Sellers explains. “With this in thoughts, SEOs must be taking a look at their web site as a complete and ensuring they’re creating useful, dependable content material for his or her customers — not for search engines like google and yahoo.”
Suppose Past Google
In the end, it is important to contemplate various visitors alternatives in addition to Google when creating an search engine optimisation technique.
By diversifying your sources, you’re extra prone to seize the primary web page on SERPs, and also you’re in a greater place to discover a really very best audience.
This text was initially printed in September 2018 and has been up to date for comprehensiveness.
