The Top 30 Social Media Influencers Worldwide

Social media influencers are distinguished figures. They dominate the web world and social apps we use each day to turn into family names.

Social media platforms have elevated people all over the world to achieve an viewers of thousands and thousands, with YouTube, Instagram, TikTok, and X (previously Twitter) all boasting customers within the tens of thousands and thousands – and in some circumstances, even lots of of thousands and thousands.

However each platform is completely different, with its personal fashion of content material and recognizable prime influencers. This will make it troublesome to inform who probably the most influential folks on social media are, fairly than the preferred on one platform.

We’ve checked out social media influencers throughout the preferred social media platforms.

By combining the full variety of followers and subscribers throughout YouTube, Instagram, TikTok, and X (Twitter) for every particular person, we created a leaderboard of the highest 30 social media influencers worldwide.

What Is A Social Media Influencer?

A social media influencer, often known as merely an influencer, will be any particular person with a big follower depend.

They sometimes have established credibility inside a sure area of interest and use that authority to attach with folks through social media.

Nevertheless, what’s thought of massive is relative. Point out experiences that 26.4% of Instagram accounts have lower than 1,000 followers, whereas nearly half have between 1,000 and 10,000.

Though 10,000 might sound like so much, it’s overshadowed by the highest social media influencer’s 622 million Instagram followers.

Sorts Of Social Media Influencers (By Follower Depend)

Nano Influencer (1,000 to 10,000)

With a modest following, nano influencers sometimes have extra trusting relationships with followers and are nice for hyper-targeted campaigns.

Micro Influencer (10,000 to 100,000)

Standard inside a particular area of interest, micro influencers stay relatable and preserve excessive engagement charges with their target market whereas getting extra consideration.

Macro Influencer (100,000 to 1,000,000 followers)

Macro influencers possess broad enchantment which might initially stem from a distinct segment. Their massive viewers is established over a very long time on the expense of decrease engagement charges.

Celeb influencer (1,000,000+ followers)

These are well-known names in an trade with big international audiences, making them nice choices for model consciousness campaigns however will possible price so much to work with.

Which Social Media Platform Has The Greatest Viewers For Influencers?

Social media influencers realistically wish to attain the most important viewers potential. The extra people who see their content material, the larger their affect will likely be.

That’s why selecting the best social media platform can have an effect on how a lot you’ll be able to develop as an influencer.

Month-to-month Lively Customers (MAUs) For Every Social Media Platform

• YouTube: 2.5 billion energetic customers.
• Instagram: 2 billion energetic customers.
• TikTok: 1.2 billion energetic customers.
• X: 541 million.

(Source)

Regardless of having fewer energetic customers, Instagram is now considered to be the most popular platform with TikTok gaining year-on-year.

Every platform has its advantages for various kinds of social media influencers, relying on the type of social content they create:

• YouTube – Primarily long-form video, secondary short-form video, and dwell streaming.
• Instagram – Primarily nonetheless picture, secondary video and dwell streaming.
• TikTok – Primarily short-form video, secondary dwell streaming.
• X – Primarily textual content, secondary nonetheless picture and video.

As social media platforms have grown, they’ve developed their major options alongside secondary features to compete with one another.

This has made it simpler for influencers to cross-post and repurpose the identical content material between completely different platforms, serving to to cross-pollinate audiences and develop a number of followings. For instance, customers regularly see movies from TikTok showing on Instagram Reels and vice versa.

Doing this helps social media influencers develop their audiences and enhance their affect, which might make them extra interesting companions for manufacturers and entrepreneurs to work with.

The Prime 30 Social Media Influencers Worldwide

Knowledge from March 2024.

Whereas some social media influencers have grown organically on one of many completely different platforms, most of the hottest influencers on Instagram, TikTok, and different platforms are offline celebrities first.

As many conventional celebrities grew their reputation many years earlier than social media was round, they’ve efficiently transferred their established fame into tangible followers within the on-line world.

With 14 of the names within the record being primarily singer-songwriters, music-based influencers make up nearly all of the highest 30 record. Nevertheless, lots of them even have careers outdoors music. In actual fact, Selena Gomez, Miley Cyrus, Ariana Grande, and Demi Lovato all bought their begin in performing for Disney or Nickelodeon.

A number of Gen Z influencers are additionally featured within the prime 30 who grew up as social media natives, together with Charlie D’Amelio, Jimmy ‘MrBeast’ Donaldson, Billie Eilish and Khaby Lame.

Khaby Lame is especially attention-grabbing as he managed to realize a stratospheric rise to fame throughout the COVID pandemic with none model affiliation. His predominantly silent video content material centered on satirical teasing of the overcomplicated life hacks that had turn into widespread on TikTok.

Khaby has since gone on to turn into a key determine in Hugo Boss’ rebrand and will get paid as a lot as $750k [paywall] per sponsored put up. Spectacular for an influencer who is understood for saying little or no.

Wanting on the extra simple way of life influencers, all three Kardashian sisters and each Jenner sisters characteristic throughout the prime 30. This makes Charli D’Amelio the one prime way of life influencer who isn’t a part of the Kardashian dynasty.

The Prime 15 Social Media Influencers By Followers

1. Cristiano Ronaldo, Portuguese athlete (soccer), 732 million followers – Regardless of solely being energetic on two platforms, his status as one of many best of all time to play the sport has made him a global icon and Instagram’s standout influencer.
2. Selena Gomez, American actor/musician, 589 million followers – Evolving from her Disney star roots, she’s grown as each an actress and advocate for psychological well being and equality to turn into one of many world’s most influential ladies.
3. Ariana Grande, American musician/actor, 553 million followers – Pop icon with a four-octave vocal vary and a substantial again catalog that has seen her listed as an affect by a number of high-profile music artists.
4. Kylie Jenner, American influencer/actuality TV star, 507 million followers – Probably the most influential social media star from The Kardashians, she’s balanced a spread of branded enterprise ventures with life as a socialite.
5. Justin Bieber, Canadian musician, 504 million followers – Bieber is arguably probably the most well-known case of social media stardom. His early R&B covers on YouTube helped internet him a report deal again in 2008 after his movies have been found.
6. Leo Messi, Argentinian athlete (soccer), 501 million followers – An Argentinian soccer legend and supposed rival to Ronaldo. He’s additionally solely current on two social media websites, but has nonetheless gathered greater than half-a-billion followers.
7. Dwayne Johnson, American actor/wrestler, 494 million followers – Broadly considered one of many best skilled wrestlers of all time, Dwayne ‘The Rock’ Johnson can also be one of many highest-paid actors globally and a health icon.
8. Taylor Swift, American musician, 458 million followers – The present reigning queen of pop, Taylor Swift has turn into a worldwide sensation along with her international excursions even influencing local economies.
9. Kim Kardashian, American influencer/actuality TV star, 450 million followers – As one of many first folks to be well-known for being well-known, Kim Okay efficiently introduced her socialite stardom into the social media sphere.
10. MrBeast, American content material creator, 412 million followers – Probably the most influential YouTube creator has now cracked the highest 10 social media influencers general, with every of his challenges and giveaway movies being watched by tens of thousands and thousands.
11. Beyoncé, American musician, 367 million followers – Top-of-the-line-selling music artists of all time with a variety of accolades, Beyoncé has additionally been dubbed ‘Queen Bey’ by her large fanbase – ‘The BeyHive’.
12. Katy Perry, American musician, 365 million followers – With an enormous following on X and probably the most diamond-certified singles of any feminine artist, Katy Perry has had a big effect on trendy pop music for the reason that late 2000s.
13. Khloe Kardashian, American influencer/actuality TV star, 348 million followers – The youngest of the Kardashian sisters, she’s labored alongside her household to promote various products through their actuality TV exhibits and social followings.
14. Kendall Jenner, American influencer/actuality TV star, 332 million followers – The best-paid supermodel and one other Kardashians member of the family, Kendall began her modeling profession at 13 and has walked her means into influential worldwide mannequin standing.
15. Jennifer Lopez, American actress/musician, 332 million followers – Also referred to as ‘J.Lo’, she’s helped to extend the illustration of Latino Individuals in leisure all through her award-winning profession spanning over 5 many years.

How To Use Social Media Influencers To Market Your Model

The world now collectively spends 11.5 billion hours a day on social media platforms, with every common consumer contributing nearly two-and-a-half hours.

That offers social media influencers quite a lot of time on daily basis to attach with their viewers. But it surely additionally means there’s loads of potential for manufacturers to work with influencers and capitalize on that point.

Many social media customers now depend on influencers, reviewers, or established voices inside a distinct segment earlier than making choices. For TikTok, 65% of customers say they depend on content material creators and on-line reviewers to assist them make choices earlier than shopping for a product.

Somewhat than selling your personal model channel organically, you’ll be able to leverage social media influencers by having them endorse your services or products. It has additionally been discovered that trust can be transferred from an influencer to a model when influencer advertising is completed effectively.

The highest influencers additionally know the way highly effective it may be. Many have launched their very own merchandise to market inside their content material to capitalize on the advantages themselves. For instance, MrBeast’s Feastables introduced in 70% of his income in its second yr.

Discover An Influencer Inside Your Funds

As a normal rule – the larger the influencer, the extra they’ll need in return for a put up. Smaller influencers is perhaps happy with receiving your merchandise at no cost, however influencers with massive followings will nearly definitely cost a charge.

Paid content material can even be explicitly highlighted on some platforms, such because the ‘paid partnership’ label showing on Instagram.

This took place after the Fyre Festival incident the place some influencers have been discovered to be selling the pageant as a private suggestion after they have been, in reality, paid to put up about it.

Select An Influencer That’s Related To Your Enterprise

Virtually all influencers have constructed their following inside a sure area of interest. It’s necessary that you just work with an influencer that appears like they might naturally align together with your model and has the same target market to your personal.

A trend influencer speaking about the advantages of a brand new line of skincare merchandise would really feel on-brand. In the event that they have been to be selling energy instruments or one thing equally misplaced, then it wouldn’t resonate with their viewers.

This may possible lead to fewer conversions for the partnered enterprise, in addition to the viewers of that influencer turning into extra distrustful of paid sponsorships.

Let An Influencer Promote Your Enterprise Authentically

Social media influencers have constructed their private manufacturers by means of the content material they make. Their viewers will likely be acquainted with how they discuss and put themselves ahead.

When working with an influencer, it’s necessary to verify any messaging meshes with how that influencer communicates. That authenticity is what’s going to join with their viewers and really feel much less like one thing they’re doing simply to receives a commission.

When you have them follow a inflexible script, then you definately lose what makes an influencer distinctive – their persona and their viewers.

Influencers Can Lengthen Their Belief And Affect To Your Model

We dwell in a world with extra influencers and celebrities than ever earlier than. Whereas many have now achieved the a million follower milestone, the highest social media influencers possess nearly unbelievably massive followings.

Contemplating Charli D’Amelio turned the primary individual to achieve 50 million followers on TikTok in April 2020, after which the primary to achieve 100 million simply seven months later, it’s clear that influencers like her are rising exponentially.

That’s a part of the explanation influencer marketing is now rising in reputation. When executed effectively with the suitable influencers on board, you’ll be able to elevate the profile of your model at an accelerated price.

Not solely can it introduce you to a brand-new viewers, however it may probably convert those that’ve seen your model earlier than however wanted some additional reassurance.

When you’re not sure about working with influencers, you’ll be able to all the time begin with a nano influencer on a small, focused marketing campaign to determine whether or not it really works for what you are promoting.

Methodology

To create the highest 50 social media influencers worldwide record, we took the highest 100 accounts from every platform primarily based on their follower or subscriber depend (Supply: SocialBlade.com, Youtube, X, Instagram, TikTok).

We compiled all influencer names throughout these lists and created a complete variety of followers/subscribers throughout all platforms.

These numbers have been collected by hand instantly from the social media platforms as a rounded determine, or taken from Socialblade.com for a dwell depend.

The record was then reordered primarily based on whole follower counts to search out the highest 30 social media influencers.

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Featured Picture: Roman Samborskyi/Shutterstock