The Top 22 AI Tools for Marketers

AI is a sizzling matter amongst entrepreneurs in 2024 — and for good motive. In keeping with our State of AI report, 95% of respondents say that utilizing AI instruments for advertising helps them spend much less time on handbook duties and extra time on crucial components of their function.

Fortunately, even in case you are unfamiliar with AI, it’s by no means too late to familiarize your self with the numerous AI instruments for entrepreneurs.

As a content material marketer, I’m personally grateful for the numerous methods AI instruments have simplified my tedious, time-consuming duties like outlining content material creation, researching Search engine marketing, e mail advertising, and extra.

Nonetheless, not each AI software is created equal, which is why I’ve scoured the web to create this record of the very best 22 AI instruments entrepreneurs ought to use to make their lives simpler.

Desk of Contents

The Advantages of Utilizing AI in Advertising

OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks.

After the massive splash from the discharge of ChatGPT, there may be little doubt that AI is impacting advertising jobs already. Analysis from the University of Pennsylvania estimates that “19% of staff may even see no less than 50% of their duties impacted.”

The important thing phrase in that assertion, although, is impacted.

In my expertise, which means that entrepreneurs who learn to leverage AI-powered tools will see higher outcomes from their campaigns and diversify their abilities.

I already use AI instruments in my workflow. That doesn’t imply AI is writing my articles (this piece is 100% human!).

Nonetheless, drafting routine emails, enhancing the standard of photographs, turning lengthy posts into social copy, and researching new subjects usually contain an AI help.

Past that, we’ve had teammates who use AI to assist them leverage skillsets they don’t have already got. I requested HubSpot’s Kaitlin Milliken for an instance.

“We had an enormous undertaking the place we modified photographs on pages from .png to .webp information on hundreds of net pages. I knew this could take perpetually to do manually, so I leveraged AI to assist me create a Python script that would run the conversion,” says Milliken, who’s a senior program supervisor on the firm.

“I don’t even know the right way to code in Python!”

At this time’s AI instruments nonetheless have an enormous progress potential. Nonetheless, these already accessible can considerably cut back the time it takes to finish duties and cut back the raise for finishing complicated duties, all whereas operating 24/7 with no downtime.

22 AI Instruments for Advertising You Ought to Know About

I’ve usually discovered that almost all entrepreneurs perceive the content generation capabilities of AI.

Nonetheless, they’re unfamiliar with different duties it may possibly simplify and automate for them. I like utilizing AI for content material creation, however I by no means discovered content material writing that boring to start with.

Advertising duties that I personally discover extra mundane are creating emails and e mail templates, repurposing content material, taking customer support requests, and making press releases.

So, I got down to determine AI instruments that would assist with extra than simply content material advertising however quite the nitty gritty of my on a regular basis life as a marketer.

So, with out additional ado, right here is the record I compiled of AI advertising instruments that cowl nearly each “boring” advertising activity you possibly can think about.

1. HubSpot

Try out HubSpot’s AI for free.

• Worth: Free
• Greatest for: Creating content material
• What it does: Hubspot’s AI Assistant is a collection of AI-powered options that provide help to plan, create, and share outstanding content material shortly.

Creating content material isn’t simple, and creating content material that helps a complete group will be extraordinarily time-consuming.

Our AI Assistant makes content material creation easier. It integrates with your whole HubSpot instruments to generate and share high quality content material.

I like to make use of HubSpot’s AI Assistants software to jot down weblog posts, advertising emails, touchdown pages, and extra, together with conversation intelligence — all without having to modify between completely different instruments.

Possibly I’m biased, however HubSpot’s AI Assistant is my high choose for a content-generation AI software on this record. It’s free, it’s fast, and it requires little to no coaching.

What I like: HubSpot’s AI Assistants might help you create Search engine marketing-optimized content material, from weblog concepts enhanced with Search engine marketing knowledge to producing Search engine marketing-optimized outlines, content material, and meta descriptions.

2. Campaign Assistant

Try out Campaign Assistant for free.

• Worth: Free
• Greatest for: Creating partaking copy
• What it does: Generates partaking touchdown pages, advertising emails, and advert copy for Google, Fb, LinkedIn, and Instagram.

My favourite function of Marketing campaign Assistant is its potential to offer a short description of a marketing campaign objective, audience, and desired tone.

Marketing campaign Assistant may swiftly generate fascinating copy for quite a lot of advertising property, so you possibly can scale your advertising campaigns extra effectively.

The seamless integration with HubSpot ensures that with only a click on, a brand new touchdown web page or advertising e mail is immediately arrange in your account, embedded with the AI-crafted copy, which hurries up your course of even additional.

What I like: You need to use Marketing campaign Assistant to generate partaking copy in your most well-liked language.

2. Jasper.ai

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• Worth: Plans begin at $40 monthly.
• Greatest for: Content material creation and ideation
• What it does: Jasper.ai’s platform is able to nearly every thing you’d hope a superb writing assistant ought to do, in need of happening a espresso run.

Jasper.ai’s easy-to-use interface might help you generate concepts, craft first drafts, and edit remaining posts. Their accessible templates cowl social, PPC, running a blog, and extra.

What I like: I like that Jasper.ai takes over the boring activity of reviewing writing for tone and intention. It does take apply to insert prompts that get the outcome you’re in search of, however Jasper.ai is a superb software for conquering the clean web page.

Keep in mind: As with so lots of the different AI content material instruments in the marketplace, Jasper relies on GPT-3. Its potential to jot down naturally will solely enhance with time.

3. Howler AI

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• Worth: $8,000 monthly
• Greatest for: Focused campaigns for press releases
• What it does: Sifts by a database of journalists to seek out people who suit your business and area of interest primarily based on what they’ve written or printed about earlier than.

Is there any advertising activity that’s extra tedious than attempting to determine a journal to ship press releases to? On high of that, journalists’ inboxes are full of pitches, so that you’ll probably want lots of follow-up communication.

I like that Howler.AI will increase the probabilities that your e mail gained’t find yourself within the trash by optimizing it to a particular journal. Likewise, a hyper-targeted strategy can make sure you align with the journalists’ present viewers.

For all these causes and extra, Howler.AI is my high choose for an AI software to handle press releases and their follow-up emails.

It’s fairly expensive, however should you’re in an business that offers closely with press releases, this software can prevent an unlimited period of time.

What I like: Howler AI might help you write and ideal your pitch that will help you generate curiosity.

4. Bardeen.ai

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• Worth: Free perpetually plan; Skilled plan begins at $10/month.
• Greatest for: AI advertising automation
• What it does: Bardeen helps streamline your workflow with AI, whether or not you might want to hold your CRM clear and up to date, personalize outreach campaigns, or synchronize knowledge throughout varied instruments your inside workforce makes use of.

Bardeen is an AI automation software that optimizes workflows. With Bardeen.ai, automation is now so simple as texting a pal.

I like Bardeen’s potential to combine with different CRMs like HubSpot and over 100 different integrations, which makes it simple to automate quite a few processes and enhance productiveness.

What I like: Bardeen is a helpful resolution for corporations of all sizes trying to optimize their advertising and gross sales automation efforts. Getting began is simple, with hundreds of ready-to-use automation templates to select from.

5. LiveChatAI

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• Worth: Free variations can be found. Plans begin at $39 monthly.
• Greatest for: AI chatbot for buyer help queries
• What it does: Create a customized AI chatbot educated with your individual knowledge to handle your conversations.

If you wish to allocate your online business focus to completely different areas to be extra productive, you possibly can let LiveChatAI cope with buyer help.

This software program means that you can meet buyer inquiries effectively by coaching your AI chatbot along with your knowledge. You’ll be able to each generate leads or handle environment friendly help operations simply.

I admire LiveChatAI’s simple integration with WhatsApp and Slackleading, which lets you conduct conversations on completely different platforms.

Plus, in case you are keen to enhance your AI actions, you need to use potentialities like Make.com, Open API, and webhook.

What I like: LiveChatAI means that you can mix AI help with human help and embody human-agent help at any time when your buyer wants into the method mechanically.

6. involve.me

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• Worth: Plans begin at $29 monthly.
• Greatest for: Lead era
• What it does: Creates every kind of embeddable types, surveys, and quizzes with AI.

Entrepreneurs must create on-line quizzes, types, or surveys to assemble knowledge (like e mail addresses or buyer suggestions), arrange occasions, or have interaction with audiences.

Previously, this required coding abilities. Now, it‘s attainable to create these instruments by merely writing a short immediate of your targets for the net type.

Contain.me will then generate the shape immediately, incorporating your web site’s branding, together with colours, emblem, and font.

As soon as the shape is generated, customers have the choice to select from a number of branded designs and may customise the shape utilizing the no-code drag-and-drop editor.

I’ve had lots of success with creating surveys and quizzes as a technique to generate leads, and contain.me makes it simple to place them up in your web site.

With its low value and easy integration, contain.me is my high choose for many who want an AI software to construct types.

What I like: contain.me additionally affords AI options for personalization primarily based on person enter and generates detailed studies from intensive open suggestions offered by customers by way of the shape. This could save a whole lot of hours when coping with a considerable amount of knowledge.

7. 6Sense Revenue AI for Marketing

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• Worth: Free variations can be found. Pricing is on the market upon inquiry.
• Greatest for: Account focusing on and prioritization
• What it does: Leverages AI to investigate viewers knowledge to glean visibility into nameless shopping for workforce analysis to prioritize accounts and to assist focus assets.

I’ve discovered that when solely a small fraction of a complete addressable market is shopping for at any given time, having perception into who is definitely trying can flip advertising from guesswork right into a predictable pipeline.

Lengthy a contender within the intent knowledge house, 6Sense now has AI sifting by the large quantity of intent knowledge to floor actionable insights. That approach, your workforce is specializing in the highest-value actions at any given time.

What I like: 6Sense might help you match shopping for indicators to accounts throughout gadgets and channels.

8. Adverity

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• Worth: Plans begin at $500 monthly.
• Greatest for: Information analytics
• What it does: Centralizes all advertising knowledge from varied sources, together with campaigns throughout all channels, the place it may be simply analyzed.

When you’re a marketer like me, then you’ll by no means have sufficient knowledge. Adverity provides a single-pane view into your advertising analytics, so your workforce floor can determine developments and insights to empower you to make extra knowledgeable choices.

I like that Adverity has knowledge governance constructed into the platform. This might help you make sure that your info is full and high-quality. You may as well preserve full management of your knowledge all from one place.

What I like: Adverity has pre-built connectors and no-code templates that assist you to use the platform with out coding experience.

9. Predis.ai

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• Worth: Plans begin at $29 monthly.
• Greatest for: Social media content material era
• What it does: Generates all varieties of social media content material with AI.

With Predis.ai, customers may give a small textual content enter and generate an entire branded social media put up, together with the inventive, caption, and hashtags.

I like that Predis.ai can generate branded posts, carousels, reels, movies, and memes with AI in seconds.

Customers can publish or schedule the content material to their favourite social media platforms with built-in integration with high platforms and content material scheduler.

I believe this AI software is greatest for enterprise homeowners, social media managers, and companies trying to save time in producing content material.

With its ease-of-use and talent to create tons of various content material, Predis.ai wins my choose for a social media AI software.

What I like: It is ready to cut back the time required to make content material by half. Constructed-in AI chat function helps to generate textual content. Customers can set posting targets and keep constant on social media.

10. Flick’s AI Social Media Marketing Assistant

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• Worth: 7-day free trial with plans beginning at £11 monthly
• Greatest for: Social media content material creation and ideation
• What it does: All the pieces you’ll need from a social media supervisor in seconds, together with content material creation, concepts, scheduling, and extra.

With Flick’s AI Social Media Advertising Assistant, you’ll get entry to a strong AI advertising software particularly designed that will help you streamline the brainstorming, writing, content material creation, and planning course of for social media.

I like that Flick’s AI Assistant might help you brainstorm content material concepts, generate probably the most on-brand captions on your accounts primarily based in your Model Information, and remodel long-form content material into bite-size captions.

You may as well provide AI-generated photographs should you don’t have imagery, auto-generate hashtags utterly primarily based in your captions, and schedules out content material for you, all in a single click on.

What I like: Present the AI Assistant along with your web site URL, and it’ll generate content material primarily based in your model voice, viewers, language, and extra.

11. Drift

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• Worth: Plans begin at $2,500 monthly.
• Greatest for: Conversational advertising
• What it does: Turns the choose-your-own-adventure chatbot expertise into an interactive help and lead era software.

Drift has educated its AI to reply human questions and built-in it into its chatbot expertise.

This manner, if an individual has a query that’s not featured within the chosen path, customers will nonetheless get a solution or in any other case be routed on to an individual.

I at present use Drift by myself web site as a result of it’s an incredible AI chatbot software that may be useful for screening clients visiting my web site, whereas growing quote requests.

You do need to arrange Drift with the questions and solutions you need it to ask, so the extra difficult your business, the extra difficult the arrange might be.

Drift is my high choose should you want an AI chatbot assistant.

What I like: Drift’s AI options might help give a VIP expertise to key accounts or relieve overburdened help groups from answering easy questions that the bot can deal with.

12. Zapier

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• Pricing: Free plans can be found. Paid plans begin at $19 a month.
• Greatest for: Textual content parsing
• What it does: Join your apps to automated workflows, saving your workforce time so you possibly can give attention to progress.

Zapier is designed that will help you scale your online business by automating time-intensive duties. For entrepreneurs, that would embody sending contacts to e mail lists and kicking off necessary workflows.

I like that Zapier may flip text-based enter — whether or not that’s emails, Slack messages, Tweets, or a type — into knowledge and reply easy questions. Whether or not routing hand raisers from a “Contact Us” type or lead routing, Zapier can drastically minimize down on handbook work.

What I like: With automated textual content evaluation, advertising groups may parse big quantities of textual content and purchase helpful insights from buyer suggestions that individuals may miss.

13. Brand24

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• Worth: Plans begin at $69 monthly.
• Greatest for: Social listening and sentiment evaluation
• What it does: Sifts by large quantities of data generated on public platforms, whether or not that’s social media or boards. Gives organizations with a dashboard that analyzes every thing from mentions, the amount of debate, and general model sentiment.

Clients right now count on manufacturers to reply shortly on social media.

The difficulty is, if a corporation is current throughout each main social media platform, there’s merely an excessive amount of knowledge to maintain monitor of each remark, point out, and trending matter — and spot the sign by the noise.

I believe Brand24 is a good choose for companies that need assistance figuring out conversations that your neighborhood administration, evangelists, or social media groups must be taking note of.

What I like: Brand24 insights might help you determine methods to enhance your advertising marketing campaign and even the product itself.

14. MarketMuse

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• Worth: Free. Paid plans begin at $149 monthly.
• Greatest for: Content material technique and planning
• What it does: Analyzes your web site and uncovers high alternatives in search, serving to floor gaps in your content material.

Relying on how lengthy your content material engine has been operating, the amount of content material present in your web site might make auditing a time suck. MarketMuse might help you give attention to what issues: creating higher content material your viewers desires.

I like to make use of MarketMuse for figuring out blogs and content material I’ve that matches key phrases I want to focus on. This narrows down which blogs I ought to refresh and make investments extra time into.

What I like: MarketMuse might help you discover key phrases that match your content material. You’ll additionally see methods to optimize your content material for search engine outcome pages.

15. Semrush

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• Worth: Plans begin at $119.95 monthly.
• Greatest for: Search Engine Optimization
• What it does: Helps generate content material and guarantee your writing is optimized for Search engine marketing.

Semrush has lengthy been a high contender for managing key phrase focusing on for Search engine marketing and paid campaigns. Now, they’ve built-in AI within the type of The Search engine marketing Writing Assistant (SWA), making an already highly effective platform much more sturdy.

I personally use Semrush to construct backlinks (a really time-consuming advertising activity) and for analyzing my competitor’s search engine marketing methods.

When you lack the price range for a product like BrightEdge, I believe Semrush is a good substitute for many who want an AI Search engine marketing software.

What I like: SWA is strictly what it says on the tin. It’s like a private writing assistant who can guarantee your writing is focused towards reaching the very best ends in search.

16. Crayon

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• Worth: Pricing is on the market upon request.
• Greatest for: Aggressive intelligence
• What it does: Robotically gathers and organizes knowledge from tens of millions of sources that will help you monitor business developments.

Just like Semrush, Crayon has been a pacesetter of their area for years. They’ve just lately built-in AI to assist kind by tens of millions of information factors from sources throughout the net that will help you acquire a greater aggressive benefit.

Crayon’s AI and machine studying integrations assist make sense of what info is necessary about your opponents and what’s simply noise.

I like that Crayon retains monitor of SEC filings, pricing updates, and messaging pivots whereas summarizing the necessary info in an easy-to-share format.

What I like: You’ll be able to take a deep dive into opponents. Crayon assesses your opponents’ digital footprints to offer a view of the aggressive panorama.

17. Lavender

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• Worth: Pricing begins at $29 monthly.
• Greatest for: E-mail coaching
• What it does: Plugs immediately into your e mail platform of alternative and suggests the right way to enhance e mail content material to drive extra replies.

When you’re trying to optimize your emails, Lavender might help. Whether or not you’re writing an inside memo or a pitch for journalists, Lavender can compose the textual content for you — or simply provide help to optimize your message.

Lavender may assist your gross sales groups. Account executives and gross sales improvement representatives can craft customized emails to hook prospects.

I like the e-mail function as a result of writing gross sales collateral is a time consuming a part of my job and Lavender can cut back the time I spend.

What I like: Lavender gathers prospect information, knowledge, and insights so you possibly can craft a personalised, well timed message to shut offers.

18. Braze

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• Worth: Pricing is on the market upon request.
• Greatest for: Buyer intelligence
• What it does: Integrates with all of your knowledge sources (CRM, MAP, and many others.) and appears for indicators {that a} buyer is perhaps in danger for churn or exhibits curiosity in potential upsell alternatives. Suggests potential messaging methods to make use of primarily based on that very same knowledge.

Many organizations have been laser-focused on buyer retention.

Braze helps even the smallest groups save hundreds of hours sifting by knowledge to know what their clients want, whether or not that’s a further function or extra engagement from their account managers.

Typically, the indicators associated to churn are troublesome to see. I like that Braze might help your gross sales workforce re-engage prospects with advertising content material, buyer help, and extra.

What I like: Braze may assist advertising create customized affords utilizing knowledge. You may as well A/B take a look at your campaigns to see how they impression gross sales.

19. Axiom.ai

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• Pricing: Plans begin at $15 a month.
• Greatest for: Automation of repetitive duties
• What it does: Automates scraping and interacts with web sites in easy ways in which beforehand required an individual.

Not like the method circulation automation supplied by instruments like Zapier, Axiom.ai falls right into a class often known as Robotic Course of Automation.

Axiom.ai can scrape knowledge and automate easy duties. Your workforce can collect knowledge from Google Tendencies, automate web site actions, and construct bots.

Axiom.ai can tackle the brunt of mundane advertising duties, and with its low value level it will get my vote as the highest AI software for automation.

What I like: Axiom can scrape web sites for knowledge, extract info, or carry out different easy person interface actions.

20. Hemingway

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• Pricing: $19.99
• Greatest for: Content material modifying
• What it does: Analyze your content material and recommend the place you possibly can make it clearer, extra concise, or enhance your diction.

As Strunk and White recommend, you must omit useless phrases when writing. The one query that we typically have is, which of them?

Hemingway makes use of AI and machine studying to determine alternatives at a sentence degree that may make your writing that a lot stronger.

What I like: Hemingway provides you a readability rating so you possibly can assess your general efficiency.

21. Grammarly

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• Pricing: Free fundamental software or $12 USD a month for Premium
• Greatest for: Content material modifying, grammar, and AI writing
• What it does: Spell-checks, grammar checks, affords completely different tones for writing, and extra.

Grammarly is sort of a extra grown-up Hemingway, with extra options and a handy plug-in for various browser sorts.

I’ve been a long-time person of Grammarly, and if there’s one AI software you want on this record for content material advertising, it’s this one.

The explanation I’ve caught with Grammarly for therefore lengthy is as a result of their grammar and spell examine actually are the very best within the business.

If you wish to sound and look skilled in your weblog, your writing actually must be as near 100% error-free as attainable.

I initially began with the free Grammarly model which made a distinction in my writing, however the improve to Premium has been value it for me.

That is as a result of I can now get strategies in Google Docs, in addition to reap the benefits of the AI content material creator software.

What I like: Grammarly provides you skilled writing-level grammar, spelling, and tone strategies.

22. CallRail’s Conversation Intelligence

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• Pricing: $85/month
• Greatest for: Name recording, transcription, and summaries
• What it does: Analyze all of your calls, on a regular basis, turning your conversations into easy-to-act-on knowledge.

Leveraging a sturdy AI educated with greater than 650,000 hours of vocal knowledge, Dialog Intelligence effortlessly transcribes and examines all of your incoming and outgoing telephone conversations with precision.

It nearly matches human experience.

This ends in enhanced key phrase detection, extra exact auto-tagging, improved lead categorization, and refined sentiment evaluation, releasing your workforce from numerous hours of handbook duties.

What I like: CallRail’s dialog intelligence creates action-based analytics to find out one of the simplest ways to work together along with your clients and leads.

My High Advertising AI Instrument Picks

As a recap, listed below are my high seven AI instruments advertising groups ought to have in the event that they carry out these features:

1. Content material writing: Grammarly. It’s a must have for guaranteeing your writing is top-notch and error-free.
2. AI chatbots: Drift. This can be a easy chatbot AI expertise that may win you leads.
3. Content material creation: HubSpot’s AI Assistant. It’s a free and easy-to-use AI content material era software.
4. Press releases: Howler.AI. This software is costly however might probably exchange a company communications place by automating press releases and observe up.
5. Constructing types: Involve.me. The software creates types that truly convert with ease.
6. Social media: Predis.ai You’ll be able to customise social media templates and automate your duties.
7. Automation: Axiom.ai. It takes on the brunt of mundane advertising duties with a low value level.

Going Past ChatGPT

When you use AI ethically and with the appropriate pointers in place, it’s no completely different than some other software. No matter your advertising wants, there’s an AI software on the market that exists to make your job simpler.

Within the meantime, transfer previous simply utilizing ChatGPT and check out different AI instruments that take away boring advertising duties so you possibly can give attention to doing what you really love.

Editor’s observe: This put up was initially printed in Might 2023 and has been up to date for comprehensiveness.