The Best Times to Post on Social Media in 2024 [New Data]

As a social media marketer or somebody attempting to construct your social media presence, you understand that it isn’t sufficient simply to publish new content material — the instances you publish additionally play a vital position.

So, in case you are questioning what one of the best instances to publish on social media in 2024 are, I’ve obtained you coated. On this publish, I’ve compiled a number of the key statistics from main research on one of the best instances to publish on social media.

Greatest Time to Submit on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform by way of cellular.

Listed here are a number of the most up-to-date and related research round one of the best time to publish on Instagram:

• Primarily based on analyzing 5.5 million social media posts, Buffer states that one of the best instances to publish on Instagram are 7 AM to 8 AM on weekdays.
• In line with the identical report, one of the best day to publish on Instagram is Friday. The worst day is on Sunday.
• The worst instances to publish are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that one of the best instances to publish on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• In line with a SocialPilot examine on over 50,000 Instagram accounts, one of the best time to publish on Instagram is between 7 AM and 9 AM.
• Later states that one of the best time to publish on Instagram is 4 AM.

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Whereas posting on the proper time is vital, it is usually vital to optimize your posts with the precise caption in order that they attain the utmost viewers. You should utilize instruments like Hubspot AI Social Media Caption Generator to simply create participating and impactful copy in your posts.

Greatest Time to Submit on Fb

Relating to one of the best instances to publish on Facebook, entrepreneurs report nearly similar numbers as they do on Instagram.

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• According to Buffer, one of the best time to publish on Fb is between 9 and 10 AM.
• The most effective days to publish on Fb are Fridays. The worst are on Saturdays and Sundays.
• The worst instances to publish are 4 AM to five AM and 11 PM to 12 AM.
• In line with SocialBee, one of the best instances to publish on Fb are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Submit on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that one of the best instances to publish on this text-based social media platform is 11 AM on Mondays and Fridays.

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• SocialBee states that one of the best time to publish on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting within the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to publish between 11 AM to five PM.

Greatest Time to Submit on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many high days to publish.

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• The most effective days to publish, in response to them, are Tuesdays, Thursdays, and Wednesdays.
• The bottom-performing days are Sundays, Saturdays, and Mondays.
• According to Buffer, you will get excessive engagement in the event you publish between 9 AM and 5 AM on weekdays.
• SocialPilot states one of the best time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Submit on Pinterest

• The most effective instances to publish on Pinterest, in response to CoSchedule, are 12:00 PM, 6:17 PM, and eight:02 PM.
• The worst instances are 4:00 AM, 5:00 AM, and 1:00 AM.
• The most effective days to publish are Fridays, Tuesdays, and Thursdays.
• In line with SocialPilot, one of the best instances to publish on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is right.

Greatest Time to Submit on YouTube

82% of U.S. adults use YouTube and information from a 2023 Pew Research study means that its attain is rising. So, how are you going to get one of the best attain on the platform? Let’s dive in.

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• Buffer states that movies shared between 3 and 4 PM on Fridays are inclined to get the very best variety of views.
• According to SocialPilot, one of the best time is between 2 PM and 4 PM on weekdays.
• Sunday is one of the best day to publish, between 9 AM and 11 AM.

Whereas reviews and surveys state one factor, YouTube specialists have a barely totally different opinion on one of the best time to publish on YouTube.

That is what Robert Benjamin, a social media knowledgeable with greater than 708K subscribers on YouTube, has to say.

“Personally, I’ve discovered one of the best time to publish to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve got together with your viewers. My suggestion to anybody importing YouTube content material is that they attempt to publish on an everyday schedule in order that their viewers is aware of when to count on a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457K subscribers, believes that one of the best time to publish depends upon your viewers demographic and time zone.

He states, “There isn’t any one-size-fits-all greatest time to publish. It depends upon your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that information inform your posting time.”

Greatest Time to Submit on TikTok

Since 2020, TikTok has turn out to be the go-to short-form video platform for Gen-Z and Millennial shoppers.

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• Studies by SocialPilot present that one of the best time to publish on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general greatest time.
• According to Buffer, one of the best time is 2 PM on Mondays, 4 PM on Wednesdays, and eight AM on Saturdays.

Creating an Efficient Posting Schedule

Though every social community sees its engagement enhance at particular hours and days of the week, you’ll nonetheless should tailor your strategy to your viewers.

Use this information as a information in the event you don’t have sufficient information but. When you begin posting recurrently and have collected information, evaluate it to find out when your viewers is most energetic on the platform and what posting schedule they reply to probably the most.

It’s possible you’ll discover that sure content material varieties work higher when posted at sure instances. As an illustration, your movies might carry out nicely when posting within the morning, whereas your pictures might do higher within the late afternoon.

Editor’s word: This publish was initially revealed in 2017, however was up to date for comprehensiveness.