The 8 best ways to promote affiliate links in 2024

By Phil Norris Could 2, 2024

Affiliate marketing online has grown from a distinct segment pursuit into one of the well-liked methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say affiliate marketing online is of their prime three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate for those who can’t discover an efficient approach to get your affiliate hyperlinks in entrance of as many individuals as potential.

So what’s the easiest way to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to put up affiliate marketing online hyperlinks, it’s value explaining how these hyperlinks truly work.

Whenever you be a part of an associates program, your affiliate companion (i.e. the model whose services or products you’re selling) permits you to generate your personal affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the knowledge within the hyperlink proves that you simply performed a key function within the path to buy. So your affiliate companion will reward you with a fee. Good!

Right here’s a extra detailed have a look at the way it all works:

1. You share an affiliate hyperlink along with your viewers through a weblog, e-mail e-newsletter, social media put up, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to seek out out extra.
3. The hyperlink takes the shopper to your affiliate companion’s web site.
4. Cookie monitoring expertise reveals that the shopper clicked considered one of your affiliate hyperlinks.
5. The shopper buys one thing out of your affiliate companion.
6. Your affiliate companion attributes the sale to you and pays you a fee.

Now that we’ve mentioned the speculation behind affiliate hyperlinks, let’s dive into our prime methods for selling them:

1 – Ship e-mail newsletters

Provided that e-mail advertising and marketing delivers a return of $36 for every $1 spent, sending newsletters is arguably the only finest approach to promote affiliate hyperlinks.

The largest advantage of e-newsletter advertising and marketing is that it offers you whole management over who sees your content material and when. No counting on search or social media algorithms; you’ll be able to land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it may take some time to grow your email list. However you’ll be able to speed up that course of with some good advertising and marketing.

Ideas for selling affiliate hyperlinks in product critiques

Golf Span is considered one of many affiliate websites that makes use of e-mail advertising and marketing to advertise its affiliate hyperlinks.

Let’s check out among the techniques they use:

• Add a compelling hook to your e-mail seize type to develop your advertising and marketing listing quick. As an example, Golf Span guarantees to assist individuals enhance their drive distance — a standard purpose of anybody trying to enhance their golf sport.

• Give individuals a purpose to open your emails by crafting compelling topic strains promising some form of worth. Golf Span typically makes use of its topic strains to advertise the financial savings on supply, with out freely giving an excessive amount of info.

• No have to ship readers to your web site; you’ll be able to add affiliate hyperlinks inside your e-mail newsletters to streamline the trail to buy.

👉 Study extra: 13 Ways to Build Your Email List For Free 

2 – Create a web based course

As we defined in our information on how to be a successful affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d suggest time after time — and it’s surprisingly underutilized.

It includes creating your personal on-line course.

At this level, you’re most likely considering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a standard ache level your viewers is keen to beat.
2. Create a web based course designed to assist individuals deal with that ache level.
3. Use the course to suggest particular services and products that relate to your goal ache level (e.g. for those who’re serving to individuals to advertise a web based enterprise, you may suggest a advertising and marketing device like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your online course far and large!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. Whenever you inform them a particular product can assist them resolve their ache level, there’s a very good probability they’ll pay attention.

Ideas for selling affiliate hyperlinks in a web based course

Advertising training model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig beneath the hood and see how they do it:

• Determine a ache level with broad enchantment, then construct your course round it. As an example, Legendary Marketer has created a course to assist individuals begin a worthwhile on-line enterprise, which is likely one of the largest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing distinguished CTAs. Though Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web based enterprise:

• Cost a (small) payment on your on-line course. This step is elective — but when clients are ready handy over cash on your content material, that’s a very good signal they belief you. Which, in flip, means they’re extra probably to purchase your really helpful merchandise.

3 – Write product critiques

Product critiques are one of the efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product critiques permits you to goal audiences who’re shut to buying. 

Somebody looking on Google for a time period like “Stanley Cup overview” is clearly already interested by shopping for a Stanley Cup — they’re not studying critiques for enjoyable. So for those who can persuade them {that a} Stanley Cup is value shopping for (or level them towards a less expensive and/or higher various), you’re effectively in your approach to driving affiliate hyperlink clicks and gross sales.

Ideas for selling affiliate hyperlinks in product critiques

NBC Information was considered one of numerous publishers to latch onto the Stanley Cup pattern by writing its personal product review:

Listed below are among the methods they use product overview content material to share affiliate hyperlinks:

• NBC provides distinguished CTAs to product critiques, making it straightforward for readers to click on straight by to the retailer of their selection and make a purchase order. In fact, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you truly utilizing the product to show that your overview is value listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• In case you’re recommending a product, be sure to reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s varied lid positions:

4 – Examine 2+ totally different merchandise

A twist on the traditional product overview is to create comparability content material that pits two or extra merchandise towards each other. They sometimes goal customers trying to find phrases like “{product A} vs {product B}”.

These articles are aimed toward individuals a little bit greater up the client funnel than a standard product overview, as a result of the shopper hasn’t but singled out a single product.

However that’s not essentially a nasty factor, as a result of comparability articles permit you to suggest a number of merchandise on the identical time, doubtlessly serving to you exchange a broader viewers than with a product overview.

Ideas for selling affiliate hyperlinks compared articles

Inventory Picture Secrets and techniques publishes a ton of affiliate content material, a lot of which helps individuals select the correct graphic design instruments for his or her wants. Simply like this comparison piece that pitches Canva towards Figma:

Listed below are among the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is particularly efficient for those who’re evaluating merchandise with barely totally different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth critiques of the merchandise you’re analyzing, so you’ll want to add hyperlinks to supplementary content material so readers can discover out extra about their most well-liked choice:

• What if the merchandise you’re evaluating aren’t a terrific match for each potential purchaser? In that case, you’ll want to suggest some related various merchandise (and, if potential, add hyperlinks to your critiques of these alternate options).

5 – Create shopping for guides

Whereas product critiques are all about sharing hyperlinks to one particular product and comparability items are inclined to deal with 2-3 totally different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two most important classes:

Shopping for information kind	Objective	Instance
Greatest {product kind}	Goal a broad viewers	Greatest gaming chair
Greatest {product kind} for {use case/ache level}	Attain a distinct segment viewers exhibiting excessive shopping for intent	Greatest gaming chair for again ache

As with every kind of promoting content material, specializing in a extra area of interest target market reduces your site visitors potential. However anybody who does discover your content material is prone to be extra certified — and, due to this fact, extra probably to purchase.

Ideas for selling affiliate hyperlinks in shopping for guides

PC Gamer usually writes articles rounding up one of the best gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on one of the best gaming chairs of 2024…

Let’s break down among the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So you’ll want to clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody desires to wade by hundreds of phrases to succeed in a shopping for determination. PC Gamer does this by including a quick synopsis of every product on the prime of its shopping for guides (plus CTAs to purchase the merchandise on varied e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, you’ll want to show your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared thus far require you to have some form of central “hub” (AKA a web site or weblog) to succeed in your viewers.

However what if you wish to know the way to promote affiliate hyperlinks and not using a web site?

Of all of the accessible choices, we reckon your finest wager is to start out a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media web site, YouTube can be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully offers you two other ways to succeed in your viewers:

• By means of algorithmically generated content material suggestions
• By concentrating on the forms of key phrases individuals seek for on YouTube

Ideas for selling affiliate hyperlinks on YouTube

With regards to leveraging the facility of YouTube for selling affiliate hyperlinks, Garage Gym Reviews is up there with the easiest. It’s constructed a group of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks inside the video descriptions:

Listed below are among the techniques they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to seek out the forms of phrases your viewers are trying to find. You are able to do this by getting into a seed key phrase (like “residence health club”) in a YouTube-specific key phrase device like TubeRanker.

• Showcase merchandise in a method that resonates along with your target market. As an example, Storage Health club Opinions is particularly concentrating on individuals who wish to construct or enhance a house health club, so it at all times demonstrates merchandise in use in a family setting quite than knowledgeable health club.

• Add CTAs to subscribe to your YouTube channel and comply with you on different social platforms on the finish of your movies. The extra typically individuals see your content material, the extra probably they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You may be shocked on the social media platforms we’ve got (and haven’t) included on this article.

Certain, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Properly, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in put up descriptions or feedback. 

After which there’s the truth that, whereas Pinterest definitely isn’t the largest social community, it has glorious natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however almost half of weekly Pinterest users have found a brand new model or product on the platform, so it’s additionally a well-liked supply of procuring inspiration.

Ideas for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates virtually 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed below are among the affiliate hyperlink promotion techniques they use:

• Like YouTube, Pinterest is a component social media web site and half search engine, so take the time to search out related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your put up titles and descriptions.

• Whereas we usually suggest preserving the trail to conversion as brief and candy as potential, Lantern Lane Designs provides hyperlinks to weblog posts quite than linking on to affiliate merchandise. This method may result in fewer preliminary conversions, however it additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Certain, you’ll be able to’t attempt to sport the system by creating numerous Pinterest accounts, however you’ll be able to completely create a number of pins to steer individuals towards a single weblog put up.

8 – Embrace affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of Americans now listening to not less than one podcast per thirty days — triple the determine from a decade earlier.

Now, I do know what you’re considering: podcasts are, in the beginning, an audio medium. Which suggests they’re not the obvious selection for sharing affiliate hyperlinks. Nevertheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this method is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient approach to drive gross sales from present podcast listeners. And the additional advantage is that these individuals actively select to take heed to your content material, which suggests they’re not less than considerably prone to respect your product suggestions.

Ideas for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, typically makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed below are among the promotional methods she makes use of:

• Inform listeners that you simply’ll be including product hyperlinks to the present notes in order that they know the place to look. You don’t essentially have to clarify that they’re affiliate hyperlinks inside the podcast, however it’s best to undoubtedly disclose it within the present notes.

• Create a “assets” part inside your present notes and use it to steer individuals towards your affiliate hyperlinks (plus some other helpful content material you wish to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select essentially the most related platform(s) on your viewers — as an example, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight totally different methods for selling affiliate hyperlinks on this article.

However in actuality, for those who’re going to succeed as an affiliate marketer, you’ll probably have to mix a number of (or even perhaps all) of these methods. Since you don’t wish to depend on a single channel to generate all of your site visitors, clicks, and gross sales.

All of which signifies that you’ll undoubtedly want an e-mail advertising and marketing device in your nook — and AWeber is difficult to beat.

With our enormous library of templates, our intuitive drag-and-drop e-mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up for your free AWeber account today!

And while you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber affiliate program?