The 19 Best Content Marketing Tools in 2024

Whereas no content material advertising device can exchange a strong technique and gifted people, having the suitable tech stack can definitely assist you to get the job accomplished higher, simpler, and extra effectively.

There are tons of of content material advertising instruments out there – some free or low cost – and a few very costly. In addition they serve tons of various functions, from content material ideation to manufacturing to promotion, optimization, and extra. The content marketing technology landscape is rising yearly.

That is thrilling, because it implies that in case you have an issue, you possibly can in all probability discover a software program resolution that will help you remedy it. However it’s additionally overwhelming. How have you learnt which of the couple of hundred instruments are value making an attempt?

This publish will assist make clear these selections for you. We’ll define the highest content material advertising instruments out there now.

1. Marketing Hub

Finest for: Consolidating a number of content material advertising instruments into one centralized location.

What we like: HubSpot’s array of instruments and methods develop together with your online business, permitting you to scale seamlessly.

HubSpot affords many content material advertising instruments, and lots of of them are free to attempt. These embrace:

Along with free content material advertising instruments, if you happen to actually need to construct a development machine, HubSpot has a world-class CMS and essentially the most highly effective marketing automation platform within the trade and means that you can centralize all the pieces inside a free CRM. Which means that, at each stage of an organization’s development, HubSpot has an answer that may assist you to construct your content material advertising program.

HubSpot additionally makes merchandise for gross sales and repair groups. As such, it may actually be the bottom management on your entire enterprise.

2. WordPress

Finest for: Running a blog, publishing editorial content material, and creating portfolios.

What we like: The customizable templates are straightforward to make use of, permitting customers to construct a web site shortly. Plus, it integrates with a number of plug-ins to take your work to the following stage.

WordPress is essentially the most broadly used CMS on the planet. Search Engine Journal reviews that WordPress powers about 39.5% of all websites on the internet.

Social proof can generally lead us astray, however on this case, it seems that WordPress is a fairly highly effective device, each initially levels and as you develop your content material advertising program (and it’s used by websites like The New Yorker and The Next Web).

At its core, WordPress is an open-source CMS that means that you can host and construct web sites. You can self-host or host your site via WordPress.com. WordPress comprises plugin architecture and a template system so you possibly can customise any web site to suit your enterprise, weblog, portfolio, or on-line retailer.

It’s a extremely customizable platform and is broadly utilized by bloggers.

3. Google Docs

Finest for: Modifying and collaborating with content material writers.

Why we prefer it: It’s free, broadly used, and easy to get began. If you need to use phrase processor purposes, Google Docs is a must have.

Google Docs is to content material advertising what a kitchen is to cooks: it’s the place the entire work will get accomplished earlier than the ultimate presentation.

Personally, I don’t know any content material entrepreneurs who don’t use Google Docs to draft their articles. It’s the perfect platform for collaboration by a protracted shot, nevertheless it’s additionally straightforward to make use of and has a pleasing person expertise.

You possibly can simply share paperwork along with your crew with only a few clicks. Moreover, you can provide modifying entry to particular folks and consider their feedback through the use of the “ideas” and “feedback” options.

As well as, you possibly can often discover a option to add Google Docs on to your CMS. Within the case of HubSpot, you are able to do that by default. In the event you use WordPress, you need to use a device like Wordable that will help you out.

Google Docs is free, fairly ubiquitous, and nice to make use of. Not many causes to not use it.

4. Planable

Finest for: Inner and exterior content material planning and collaboration

Why we prefer it: Planable helps streamline planning, creating, reviewing, and collaborating on content material throughout a number of channels: social media, blogs, newsletters, and many others for each inner groups and company consumer work.

Planable’s Common Content material is a bundle of options that assist advertising groups create top-notch content material of any type with out having the continual forwards and backwards between your groups. You possibly can create visible content material calendars and content material planning in real-time. Each undertaking can add tailor-made approval workflows that are an enormous time saver for working with shoppers and exterior groups. Every member might be assigned customized roles and permissions that enable checks and balances as nicely.

5. Airstory

Finest for: Writing educational papers and amassing analysis.

Why we prefer it: Put author’s block to a halt with Airstory. This app simply organizes and exports your notes, concepts, and analysis multi functional spot.

In the event you do need to step up your writing and collaboration recreation, Airstory is a extra highly effective platform for writers. If you end up shifting too usually between Evernote, Google Docs, Google Drive, and also you at all times appear to have 100 tabs open for analysis, it could be time to look into Airstory.

It helps you save quotes, photographs, and multimedia and drag and drop it into any writing utility. As such, it’s an unimaginable device for collaboration, but additionally for writers w

6. Infinity

Finest for: Organizing and collaborating on content material administration initiatives.

Why we prefer it: The Infinity platform is designed to foster crew collaboration, with flexibility and scalability at its core. You may have the liberty to construction it in a approach that fits your particular wants and hold your crew on observe with all content material advertising duties.

You possibly can simply create duties, assign them to your crew, and handle deadlines with only a few clicks. Plus, there are 7 methods to view your content material plan in a approach that fits you greatest — be it on a Kanban board, a calendar, or a easy listing.

You may have the flexibility so as to add feedback on to duties and consider your complete dialogue associated to every piece of content material. Moreover, there are automations out there that may be fairly helpful if you happen to want to automate handbook duties or set reminders for necessary content material.

The software program additionally helps integrations with varied different instruments to offer a extra seamless workflow, whether or not you are utilizing Google Calendar on your posts or a CMS for publishing. Add to the combo over 50 templates that will help you get began, and also you’ve bought an all-encompassing device that makes working a breeze.

7. Grammarly

Finest for: Modifying and proofreading content material items earlier than publication.

Why we prefer it: Grammarly works throughout a number of communication mediums, from e-mail to paperwork to social media.

Grammarly has modified the sport for me. I’m not naturally what you’d name “detail-oriented,” so if it weren’t for gifted editors, you’d be tearing me aside proper now for the multitude of grammar errors littering my articles.

Grammarly, nonetheless, reduces my error charge by in all probability 50-80%. I nonetheless have some errors slip by, however to a big extent, Grammarly saves me from embarrassment (not simply when writing articles, by the way in which — it additionally works for social media and discussion board feedback).

Their browser extension works with Chrome, Safari, and Firefox, and affords a primary grammar and punctuation plan totally free.

8. Yoast

Finest for: Writing for search engine marketing (Web optimization).

Why we prefer it: Yoast is straightforward to make use of and among the finest Web optimization WordPress plugins out there.

Yoast is one in every of my favourite instruments for writing Web optimization-focused content material.

It’s a type of “all-in-one” WordPress plugin for Web optimization that helps do just about all the pieces, together with optimizing content material for a key phrase, previewing and modifying meta-descriptions and URL slugs, abstracting away technical Web optimization duties, and suggesting related inner hyperlinks. The straightforward crimson, yellow, and inexperienced indicators make it straightforward to determine if you happen to’ve optimized your web page accurately, or what might use extra work.

They’ve over 9,000,000 downloads, 4.9 out of 5 stars within the WordPress market, and simply anecdotally, everybody I do know who makes use of WordPress makes use of Yoast. It’s only a nice plugin.

9. Buzzsumo

Finest for: Finishing up content material analysis and monitoring efficiency metrics.

Why we prefer it: Buzzsumo takes the guesswork out of influencer advertising and content material curation, a bonus for these quick on time.

Buzzsumo is a good multi-purpose content material advertising analysis device.

One of many major issues it may do is assist you to analyze what content material performs greatest for any matter or competitor. You possibly can see metrics like social shares, backlinks, and which influencers are sharing a given piece of content material.

For content material technique wants, Buzzsumo can be used to search out what matters are trending throughout varied platforms and the sorts of headlines which can be receiving essentially the most traction with engagement.

In addition they have nice influencer reviews so you possibly can see who the thought leaders are for a given matter space.

10. Ahrefs

Finest for: Finishing key phrase analysis.

Why we prefer it: Ahrefs can be utilized for primary Web optimization analysis, but additionally deal with extra in-depth initiatives like efficiency reviews. These reviews might be set to the cadence of your selection so that you’re at all times within the loop.

Ahrefs is my private favourite Web optimization device, and I exploit it nearly day-after-day. It’s nice for all the pieces from monitoring the rankings of your key phrases to analyzing your opponents’ key phrases and site visitors and far more.

Each time I feel I’ve mastered the complete performance of Ahrefs, I discover a new function that surprises and delights me. The fundamentals, reminiscent of key phrase analysis or web site analyzer, are great. However I additionally love reviews like “prime pages” (the place you possibly can analyze essentially the most beneficial pages on a web site), or “content material hole” (the place you possibly can see what opponents rank for that you just don’t).

11. Brafton

Finest for: Finish-to-end administration of content material advertising workflows.

Why we prefer it: Brafton is a uncommon, full-end content material advertising platform that helps you handle all the pieces from ideation to reporting.

Brafton supplies a singular content material advertising platform with plug-and-play undertaking administration instruments that will help you handle your complete content material advertising life cycle, ideation, publication, reporting, and extra.

With easy-to-use instruments, you can begin utilizing Brafton on day one with none setups or configurations. Since you possibly can deal with your complete content material advertising funnel, you’ve gotten entry to numerous instruments you want from in-app messaging, content material calendars, marketing campaign and undertaking set-up, content material libraries, content material scheduling and extra.

When you launch a brand new undertaking, Brafton additionally supplies in-depth analytics and crew efficiency KPIs which you can combine with standard instruments like Google Analytics, Search Console, SEMrush, and extra.

12. Vidyard

Finest for: Creating B2B advertising movies, digital advertising, and content material creation.

Why we prefer it: Vidyard’s analytics and personalization options not solely assist companies perceive how their content material is performing, but additionally demonstrates easy methods to leverage it to spice up engagement.

Vidyard is a video advertising platform that helps you host, share, and promote video content material in your web site.

They’ve a gross sales resolution as nicely that will help you shut extra accounts, however the advertising resolution is what I’m most used to. Vidyard’s video analytics are strong.You possibly can run A/B tests and personalize movies, and you’ll even gate movies at a sure time size to assist capture leads.

Moreover, they’ll simply optimize your movies for Web optimization and combine with varied CRM, e-mail, and social platforms.

13. Loom

Finest for: Creating video shows and tutorials.

Why we prefer it: Loom is flexible and user-friendly. Put it to use to simply reply questions or clarify advanced matters that require a visible assist.

Loom is a device that I’ve extra lately begun utilizing, however at this level it’s a staple for me.

It’s a easy device, however one with highly effective use instances, even past content material advertising. What it does is mean you can create, edit, document your display screen, and share movies. For content material advertising, I like this, as a result of I can create and embed tutorials for technical walkthroughs.

Organizationally, I adore it as nicely. It’s nice for speaking fast questions or explaining ideas to different crew members (with out requiring a full, synchronous assembly).

14. Movavi

Finest for: Finances-friendly video editors for newbies

Why we prefer it: I personally discover Movavi Video Editor to be an important possibility for newbie video editors who need to create professional-looking movies with out prior expertise. The intuitive interface and pre-made templates make it extremely straightforward to provide high-quality movies in a brief period of time and with out breaking the financial institution.

I particularly recognize that Movavi Video Editor affords each video and photograph modifying instruments, permitting me to work with several types of media in a single program, which in the end saves me time and streamlines my workflow. Moreover, the pre-made templates give my movies a elegant {and professional} look, even when I haven’t got any design expertise.

Past its primary options, Movavi Video Editor additionally has some spectacular add-ons, reminiscent of AI background elimination, AI movement monitoring, and 8x AI upscaling. These instruments take your movies to the following stage and supply an additional stage of polish to your content material, no matter your stage of experience in video modifying.

15. Trello

Finest for: Maintaining observe of duties and undertaking administration.

Why we prefer it: Trello places all your crew’s initiatives in a single place and is customizable sufficient to develop along with your altering wants.

Once you actually begin producing content material, you’ll want some option to handle the method. That is notably true if you happen to’re working with many workers writers or visitor writers.

My favourite device for that is Trello.

Trello is a straightforward kanban and undertaking administration device, which implies it may be used for a lot of functions. The truth is, I’ve used it for tons of issues, like development experiments, gross sales pipelines, and product function roadmaps.

16. Airtable

Finest for: Managing duties and databases.

Why we prefer it: Airtable is nice for storing plenty of knowledge (hiya, spreadsheets) in a single place and utilizing personalized filters to kind it.

Airtable is one other undertaking administration device, although it’s a little bit extra sophisticated (although additionally customizable). It’s form of like a combination between spreadsheets and Trello. Once more, with Airtable, the use instances are many, however I actually prefer it for 2 content material advertising functions:

• Editorial calendars
• Influencer/author administration
• Advertising marketing campaign monitoring

I’ve additionally used Airtable for a number of different issues up to now, together with development experiments and normal crew working paperwork.

17. Google Analytics

Finest for: Understanding your viewers and monitoring web site metrics.

Why we prefer it: Google Analytics is ubiquitous, free, and straightforward to make use of. Use it to see how folks discovered your web site and observe customer habits.

When speaking about content material advertising instruments, you possibly can’t go away measurement out of the dialogue.

Certain, you will get some good insights from Web optimization instruments like Google Search Console in addition to beforehand listed instruments like Ahrefs. However you’ll additionally need a digital analytics platform so you possibly can observe enterprise metrics.

Google Analytics is among the most generally used platforms on-line. It’s easy-to-use (at the very least the fundamental configurations), and it’s free. Two large advantages.

Nevertheless, it’s additionally very highly effective if you happen to’re technical and know easy methods to arrange a correct configuration. Not solely are you able to observe objectives, like type submissions or product purchases, however you may also set up behavioral events, like scroll-depth.

Better of all, you don’t must do a lot to get entry to all of this knowledge. Merely arrange your Google Analytics account, copy the code offered to your web site, and also you’re good to go. Google Analytics will robotically begin monitoring the info out of your web site.

18. Hotjar

Finest for: Understanding customer habits in your web site.

Why we prefer it: Hotjar’s tools enable enterprise house owners to get an correct learn on how guests expertise their web site. It’s nice for entrepreneurs, designers, and researchers.

Hotjar is my favourite person expertise analytics device. It’s bought some qualitative instruments, reminiscent of on-site ballot, surveys, and session replays. The place Google Analytics may help you uncover the “what” and “the place” of person habits, Hotjar’s instruments may help you begin to tiptoe into the “why.”

As well as, additionally they present some quantitative instruments reminiscent of warmth maps. These mean you can get a very good visible image of the place your guests are clicking and scrolling.

One use case I like HotJar (outdoors of CRO) for is to supply fascinating content material concepts:

Within the instance above, follow-up questions are requested based mostly on what customers answered to a earlier query. Their responses can then be used to tell your content material going ahead.

19. Google Optimize

Finest for: A/B testing adjustments to your web site’s pages.

Why we prefer it: Google Optimize harnesses the ability of their analytics and statistical instruments to assist companies discover what your web site guests interact with most and hone in on areas that want enchancment. Statistical modeling instruments simulate real-world efficiency for any assessments you’d wish to carry out.

We’ve bought a quantitative digital analytics device (Google Analytics) and a qualitative insights platform (Hotjar), so we presumably can know rather a lot about our readers and our web site at this level. However what if we need to make a change to our weblog or touchdown pages?

My background is in optimization, so if there’s enough site visitors, I wish to arrange A/B assessments for web site adjustments.

There are lots of instruments on the market for this, however I wished to listing Google Optimize as a result of it’s free. It’s additionally a very good starter choice to get used to. In the event you do need to discover different choices, here’s a good article evaluating the market options. However Google Optimize is a good begin.

20. Mutiny

Finest for: Personalizing B2B web sites.

Why we prefer it: Mutiny leverages good, AI-driven expertise to assist information content material suggestions. Its web site personalization options enable customers to shortly change their web site and see ends in actual time.

A/B testing is one factor; personalization can be an fascinating avenue to discover.

The place A/B testing is a managed experiment with a restricted time-horizon, personalization means that you can ship totally different distinctive experiences to subsets of your general viewers.

For instance, you can goal cellular customers with totally different popup varieties. Or you can goal guests who’ve learn three weblog posts with a proposal for a selected e book. Moreover, you can goal individuals who scroll 75% of the way in which down a sure weblog publish with an in-text CTA.

The choices are limitless, solely restricted by your time, sources, creativity, and prioritization.

Anyway, Mutiny is my favourite platform on this house. It’s designed for B2B, so if you happen to’re in ecommerce, you could need to take a look at one other device like Content Hub . However Mutiny is an effective and promising newer participant with plenty of performance.

21. TheStocks.IM

22. Canva

Finest for: Designing your individual advertising supplies.

Why we prefer it: Canva’s intuitive UI permits design novices to simply create infographics and different supplies appropriate for print supplies, social media posts, and running a blog platforms.

What about when a inventory picture doesn’t reduce it, and also you need to make your individual imagery?

Canva is a good possibility right here.

With Canva, you actually don’t must have glorious graphic design expertise. I’m a horrible designer, and I could make first rate wanting graphics with Canva. It’s actually designed for the layperson.

This device is nice for all types of content material advertising imagery, like social media photographs, weblog cowl pictures, Twitter cowl pictures, and many others. It’s fairly all-purpose.

Begin with one in every of their templates or create a brand new design from scratch. In the event you can drag and drop, you possibly can create supplies utilizing Canva.

23. Adobe Photoshop

Finest for: Modifying pictures and pictures, and designing customized supplies.

Why we prefer it: The makes use of for Photoshop are limitless. Mastering this design device will make your supplies look skilled and provide you with extra autonomy over the sorts of designs you need to use.

Now, what if you wish to make your individual imagery, however you really are good at graphic design?

Nicely, on this case, Photoshop is the gold normal. It’s nice for modifying pictures in addition to creating photographs reminiscent of Fb pictures, weblog cowl pictures, and even screenshot tutorials.

I discover that a little bit little bit of ability with Photoshop goes a great distance. Mastering Photoshop will enable companies and advertising groups to create customized designs and supplies to go well with their wants as an alternative of being tied to a selected template or structure.

24. SquidVision

Finest for: Auditing your content material advertising to see how a lot income every weblog publish generates.

Why we prefer it: Squidvision is nice to content material advertising and optimizing the ROI in your content material. In the event you’re curious on how a lot income their Web optimization efforts are driving, SquidVision is ideal resolution.

Why we prefer it: SquidVision works like a heatmap device, producing snapshots of your weblog posts and monitoring clicks and income from any weblog publish or web page. There are many heatmap instruments on the market,  nonetheless, what makes SquidVision so particular is that it tracks and attributes income to every web page, button, and hyperlink. This implies you possibly can actually see how a lot income each weblog publish has generated, and even higher you possibly can see which Calls To Motion within the weblog publish are producing income. Then you possibly can optimize the CTA’s that aren’t getting the job accomplished.

You possibly can hover over any income bubble on a heatmap and it’ll generate a much bigger income bubble with a breakdown of clicks, trial sign-ups and income for that button or hyperlink.

Content material Advertising Instruments Gained’t Save a Dangerous Content material Technique

… however they’ll definitely assist you to get the job accomplished quicker and extra successfully.

Though there are lots of extra content material advertising instruments on the market, this listing sums up the perfect instruments for many advertising wants. Strive them out and watch them improve your content material creation technique and execution.

This text was initially revealed March 4, 2019 and has been up to date for comprehensiveness.