The 10 Best Video Search Engines

For digital marketers wanting to incorporate video of their content material, or get inspiration, video search engines like google provide you with a easy solution to type via the hundreds of thousands of movies out there on-line.

Video content is likely one of the hottest types of digital media at the moment, and plenty of manufacturers are already experimenting with both YouTube, Instagram, or TikTok.

Anybody not utilizing video ought to think about integrating video into their technique transferring ahead.

In line with HubSpot research, short-form video is the No. 1 format – providing the very best return on funding (ROI) – and can see essentially the most progress in 2024.

Bloggers have additionally increased the use of videos inside their content material, having doubled their utilization within the final 10 years to assist enhance engagement.

That can assist you discover the right video in your content material – or inspiration and concepts to create your personal movies – we checked out among the greatest video search engines like google you should utilize.

10 Video Search Engines You Ought to Use To Discover Video Content material

1. Google

• Headquarters: Mountain View, California, United States.
• Launched: 1998.
• Founders: Larry Web page & Sergey Brin.

The preferred search engine on the market, Google possesses 91% of the search site visitors worldwide, placing it considerably forward of any competitor.

Google processes over 40,000 search queries each second on common, including as much as round 3.5 billion searches per day, which is why it has such a dominance in search engine marketing.

Because the Google Search index is effectively over 100 million gigabytes and billions of pages, Google has an enormous span of sources from throughout the web, together with YouTube, Fb, Vimeo, and extra.

That breadth of index makes it unmatched for video searches and compiling analysis on video subjects. Google is a simple first option to seek for movies with choices to match content material to key phrases.

First, kind in your key phrase and search; on the outcomes web page for sure queries, you may see a video carousel.

Having the ability to achieve a place on this carousel can ship appreciable visibility for a model. Particularly focusing on key phrases which have video carousels is usually why so many manufacturers have began embedding video of their content material pages.

When you then click on the Movies tab, you will get the total listing:

Screenshot from seek for [content marketing], Google, February 2024

In relation to video searches, as a result of it affords a lot selection, Google could possibly be thought of a hearth hose when looking for video. So, among the extra area of interest video search engines like google can floor higher outcomes.

2. YouTube

• Headquarters: San Bruno, California, United States.
• Launched: 2005.
• Founders: Steve Chen, Chad Hurley & Jawed Karim.

YouTube is the second most-visited web site on the earth, rating proper behind Google when it comes to recognition, which makes Alphabet Inc. dominant in search because the mother or father firm of each manufacturers.

A big 81% of U.S. adults use the video-sharing platform, making the positioning a robust draw for entrepreneurs and types.

Greater than 500 hours of video are uploaded to YouTube each minute, and YouTube viewers watch over 1 billion hours of video every day.

Through the years, YouTube has redesigned how its search operate works to advertise several types of movies. Most not too long ago, YouTube has added a push for short-form content material to compete with different social media platforms equivalent to TikTok and Instagram’s Reels.

Shorts are solely highlighted as a carousel on some key phrases, and as you may see beneath, “cute cats” is an instance. As a word, “content material advertising and marketing” didn’t have a Shorts carousel.

You may clearly see what number of performs are linked to all movies proven, providing you with a glimpse into all-time efficiency – with the longer-form movies additionally highlighting how lengthy they’ve been energetic.

Screenshot from seek for [cute cats], YouTube, February 2024

For some searches, YouTube Shorts will normally seem first on desktop and inside the preliminary outcomes on cell whereas scrolling. It should usually offer you a take a look at trending short-form video content material round your search time period, with full-length movies beneath that will help you discover each fast content material and extra detailed movies.

This may be nice should you’re seeking to discover concepts for a brand new content material sequence or to see how longer movies might be was bite-size social cutdowns for Shorts.

As a result of YouTube is its personal platform, you’re prone to discover distinctive movies in comparison with different video-sharing websites, which you should utilize as a springboard in your personal content material.

Nevertheless, many channels are current throughout a number of platforms and can add the identical video throughout a number of websites, so it’s value being cautious of duplicate content material.

3. Bing

• Headquarters: Redmond, Washington, United States (Microsoft).
• Launched: 2009.
• Founders: Invoice Gates & Paul Allen.

Whereas Bing could also be much less common than Google, that doesn’t imply it’s not a helpful video search engine to make use of – it merely works just a little in a different way.

In relation to Bing’s video platform, there are many differences between Bing and Google that you simply may not learn about which might make it your best option in your video search.

• Bing affords a grid-based outcomes web page for a extra visible search expertise.
• Movies play straight from Bing, so navigating between movies is simpler.
• You may simply see associated key phrases for expanded searches below the search bar.
• Bing Video Search might recommend key moments inside movies associated to your search.

Discovering inspiring movies on Bing is tremendous straightforward. All it’s good to do is kind your key phrase into the search engine and choose Movies.

Screenshot from seek for [content marketing], Microsoft Bing, February 2024

On the left-hand facet, Bing additionally affords some broad classes the place you may discover the newest movies and common content material.

This will help you establish present occasions and common developments that folks discover fascinating, which may, in flip, assist inform your content material technique should you want to capitalize on current occasions.

Screenshot from Microsoft Bing, February 2024

4. Dailymotion

• Headquarters: Paris, France.
• Launched: 2005.
• Founders: Benjamin Bejbaum & Olivier Poitrey.

Dailymotion is one other common video-sharing platform with hundreds of thousands of movies and a devoted viewers in Europe, particularly French-speaking nations – with the platform reporting 400 million monthly active users.

It was one of many first platforms to feature HD resolution (720p) movies, and – whereas it isn’t as huge as YouTube – it’s nonetheless visited greater than some main streaming platforms equivalent to HBO Max and Paramount Plus.

A key attribute of Dailymotion to notice is that its video library is totally distinctive, which means it doesn’t herald outcomes from exterior web sites.

Customers can add their very own movies, much like YouTube, so performing a video search on Dailymotion will return fully totally different outcomes.

On Dailymotion’s homepage, you’ll be proven trending channels on the left facet to get an thought of which retailers are common – however that is restricted to partner-certified channels (normally from larger manufacturers) proven by the checkmark subsequent to a channel’s identify.

Screenshot from Dailymotion, February 2024

You may also scroll via trending movies protecting the newest information, leisure, music, and sports activities.

When you log in, you may observe particular channels to see their branded content material first and discover some inspiration in your personal.

Screenshot from Dailymotion, February 2024

When you’re searching for movies on a selected subject, merely search utilizing your most well-liked key phrase on the prime and scroll via the varied outcomes, or type your search utilizing totally different filters.

Due to Dailymotion’s distinctive library of movies, it may be helpful for locating further content material that you simply may not discover on YouTube or from different video search engines like google that don’t present outcomes from Dailymotion.

5. Vimeo

• Headquarters: New York Metropolis, United States.
• Launched: 2004.
• Founders: Zach Klein & Jack Lodwick.

When you’re searching for editorial-style movies or a extra curated assortment, then Vimeo is a good video search engine selection.

Whereas it began out as a facet venture to then mother or father firm’s Related Enterprise’s comedy web site, CollegeHumor, it has grown into its personal standalone public firm with a big library of movies.

Vimeo affords each a video-sharing platform and a set of video creation instruments via a software-as-a-service (SaaS) mannequin for enterprises and people.

With 350,000 videos uploaded to Vimeo on common per day and round 1.7 million paid subscribers, it additionally clearly has its personal viewers that makes full use of the positioning.

Because it has its personal huge on-line video library, you should utilize Vimeo’s video search engine to find all kinds of latest content material unique to this platform.

Screenshot from Vimeo, February 2024

One among its fundamental options is that the crew over at Vimeo selects various movies to spotlight, showcasing high-quality video content material throughout a spread of classes, equivalent to documentaries, animation, and comedy.

You’ll regularly see new uploads of quick movies submitted for a spread of worldwide movie festivals, equivalent to South by Southwest (SXSW) and Sundance, which can provide you a snapshot of praise-worthy video content material to take concepts from and really feel impressed by.

You may also discover video marketing content from a range of brands that will help you discover inspiration in your personal video content material, whereas additionally serving as an archive for previous video advertising and marketing campaigns.

Screenshot from Vimeo, February 2024

6. DuckDuckGo

• Headquarters: Paoli, Pennsylvania, United States.
• Launched: 2008.
• Founder: Gabriel Weinberg.

If privateness is essential to you and also you don’t like the thought of every thing you do on-line being recorded, then DuckDuckGo could possibly be the video search engine for you.

As a privacy-focused search engine, DuckDuckGo focuses on doing three particular issues for its customers:

• Blocking trackers.
• Enabling you to look privately.
• Serving outcomes that aren’t based mostly in your earlier search historical past.

Screenshot from DuckDuckGo, February 2024

DuckDuckGo retains issues easy with its easy-to-use interface. When you’re searching for movies, merely kind in your key phrase into the search discipline and click on Movies.

Screenshot from seek for [content marketing], DuckDuckGo, February 2024

DuckDuckGo pulls in movies from throughout the net, together with YouTube and Fb, which means you may privately search video content with out being tracked.

This may be nice for doing video advertising and marketing analysis, as you may run utterly recent searches exterior your potential ‘filter bubble’ that would skew what seems in your search engine outcomes pages (SERPs).

It additionally makes it straightforward to run a search based mostly on outcomes for various nations, permitting customers to see how the outcomes change and discover totally different content material. All it’s important to do is use the nation selector within the prime left and choose which nation you need to base your search on.

When you really feel that you possibly can additionally profit from having a browser that focuses on privateness to browse the net with out a information profile being constructed, then the DuckDuckGo browser might provide help to get analysis completed with out being tracked.

7. TikTok

• Headquarters: Los Angeles, United States & Singapore.
• Launched: 2016.
• Founder: Zhang Yiming, ByteDance Ltd., Toutiao.

Whereas TikTok may be primarily thought of a social media platform, it’s quickly being utilized by increasingly customers as a video search engine – with 40% of Gen Z shoppers now utilizing TikTok to seek for issues they need to know extra about.

Its recognition is surging year-on-year, too – and never simply with youthful audiences, as 7% of working-age customers now see it because the social media app of selection.

Whereas TikTok’s particular income is unknown, mother or father firm ByteDance Ltd. posted income numbers of more than $110 billion for 2023 – with advert income from TikTok doubtless accounting for a good portion of that.

Given the big variety of user-generated video content material out there on the platform, it may be extremely helpful for spotting trends for social media marketing and studying about new subjects.

The Discover operate is extremely helpful for displaying new movies that you simply may not have thought to seek for, too.

Screenshot from TikTok, February 2024

Round 10 million videos are uploaded to TikTok each day on common, which means there’s all the time recent video content material to search out and new takes on trending video codecs.

Every video is clearly labeled with its add date, so you may see how not too long ago it was launched and what number of performs it has acquired.

8. Yandex

• Headquarters: Moscow, Russia.
• Launched: 1997.
• Founders: Elena Kolmanovskaya, Arkady Volozh & Ilya Segalovich.

Yandex is a Russian expertise firm with the biggest search engine market share in Russia and has been round longer than each Google and Bing’s predecessor, MSN Search.

Having launched back in 1997 as an completely Russian area, Yandex Search has emerged as a world model of its providers.

Yandex affords a massive search engine, together with options equivalent to mail, maps, a browser, translation, pictures, and extra, making it a big competitor to Google in Russia.

As it’s possible you’ll anticipate, Yandex additionally has a video search engine that can be utilized to search out totally different outcomes in comparison with different video search engines like google.

Whereas it nonetheless pulls outcomes from related sources as different video search engines like google, Yandex has its own search algorithm for crawling and serving outcomes as all search engines like google do.

Screenshot from seek for [content marketing], Yandex, February 2024

9. Ecosia

• Headquarters: Berlin, Germany.
• Launched: 2009.
• Founders: Christian Kroll.

Based mostly in Berlin, Ecosia is just a little totally different when it comes to the video search engines like google on the market.

Whereas privateness continues to be a precedence, Ecosia considers itself a social enterprise and is dedicated to being CO₂-negative.

100% of Ecosia’s profits from advert income – generated by each search customers make – go in the direction of local weather motion. The vast majority of these are centered on tree-planting initiatives to assist make the world a greener place.

Screenshot from seek for [content marketing], Ecosia, February 2024

Selecting Ecosia to do your video searches additionally lets you use an eco-friendly search engine possibility, so you are able to do your bit for the planet whereas researching movies from YouTube and different platforms.

When you can log in to maintain monitor of the variety of bushes you’ve helped to plant, Ecosia additionally doesn’t create a knowledge profile on you. Meaning, you additionally get the good thing about operating video searches that aren’t probably skewed by your earlier queries for different initiatives you may need been engaged on.

When you’re searching for video concepts however need to increase your searches, you may as well use Ecosia’s AI Chat, which is powered by OpenAI and ChatGPT, so as to generate new video concepts or key phrases you may search with.

10. Swisscows

• Headquarters: Egnach, Switzerland.
• Launched: 2014.
• Founders: Andreas Wiebe.

The proposition of Swisscows is considerably distinctive amongst video search engine choices.

Whereas different engines have the choice to have interaction filters to sift out express outcomes, Swisscows deems itself a “family-friendly” search possibility with all express outcomes fully omitted.

Other than music, pictures, and net content material, Swisscows additionally has a video search function that pulls in movies from throughout the net whereas filtering out any outcomes that could possibly be thought of express.

This may be helpful if it’s good to analysis a probably risqué subject and need to watch out about what movies present up in your outcomes.

Screenshot from seek for [content marketing], Swisscows, February 2024

Whereas Swisscows is working with Bing, which gives the search index for the positioning, you’ll nonetheless get totally different outcomes than looking out straight with Bing.

This is because of how Swisscows filters SERPs to omit outcomes that don’t meet the standards for being applicable for all audiences. This goes for different common video search engines like google, too, equivalent to YouTube.

It’s value noting that Swisscows additionally performs movies straight inside the search engine, much like Bing. This lets you simply flick through movies and dip out and in with out leaving the SERPs.

How To Discover the Proper Video For Your Content material

When creating your personal content material on-line, including a video will help to achieve extra visibility and enhance engagement. The important thing issue is to make sure any movies you utilize are related to the remainder of your content material and don’t detract from what you need your consumer to do.

By utilizing the video search engines like google listed above, you might have the instruments to search out a wide range of movies that may be each informative and fascinating to your viewers.

How Do I Reverse Video Search?

When you’ve discovered a video, however don’t know the place it got here from, you are able to do a reverse video search to search out the supply. That means, you may monitor down the place it seems on-line and uncover extra about it – like discovering the total model of a video from a brief clip.

A reverse video search is similar to a reverse picture search. The search engine will take a look at the colour and pixels in a video, after which discover as shut a match as attainable from different movies on the net.

Google additionally has a useful “Search by picture” operate constructed into the Google Photographs part of the positioning the place you may add a screenshot from a video to assist monitor down the place else it seems on-line.

Learn how to use a reverse video search to know extra about this handy operate.

Why Video Has Turn into Necessary For Content material And search engine marketing

It’s not simply shoppers who’re favoring video content material.

91% of companies are utilizing video advertising and marketing as a device to assist improve model consciousness and interact with their viewers – with 70% of those that aren’t at the moment utilizing video planning to begin in 2024.

Round 90% of these entrepreneurs who’ve used video content material have mentioned it offers good ROI by increasing their viewers and bettering gross sales lead technology.

From testimonials to explainer movies and videographics, there are a lot of instances for creating impactful video content material to have interaction your viewers in a extra personable or thrilling means.

By integrating video content material into your digital marketing strategy in the precise means, mixed with related content material creation and search engine marketing methods, you may assist improve site visitors and engagement on-line.

Finally, creating high quality video content material will help you achieve your key business goals, equivalent to constructing a neighborhood round your corporation or bettering buyer retention, and work as a part of your wider enterprise technique.

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