Successful Website Migration: Increase in Keyword Rankings

To realize the specified outcomes, we carried out a complete migration technique. Our strategy concerned the next key steps and actions:

Kick-off and alignment

We initiated the mission with a spherical of introductory calls to grasp the model necessities, targets, and expectations. The invention name is among the essential components of the method. It permits us to align our technique with the shopper’s imaginative and prescient and create a collaborative roadmap for the migration.

Listed below are the principle questions we requested our shopper to get all the required info required to construct a stable technique and keep away from errors or misunderstandings.

• Why are you migrating?

• What targets do you wish to obtain with this migration?

• What does a profitable migration imply for you, and what particular Key Efficiency Indicators (KPIs) will you employ to measure that success?

• What sort of migration are you contemplating (e.g., platform, area)?

• What’s your present platform, and what’s the brand new one for re-platforming?

• Have there been any notable modifications to the web site up to now that we should always pay attention to?

• What number of nations and languages are half of the present setup, and the way does this evaluate to the variety of nations and languages within the deliberate new setup for the migration?

• Who will likely be our main contacts, each inside and out of doors your crew, particularly with builders?

• Can we entry instruments like Google Analytics and Search Console for evaluation and historic information dealing with?

• Are there any obstacles in website crawl, like blocked components or customized headers?

• Are there plans to alter the information architecture?

• Are there modifications to the content material technique as a part of the migration?

• Are there any authorized or compliance concerns that must be addressed throughout the migration?

If you need extra insights on easy methods to begin your shopper relationship in the easiest way, take a look at Moz’s 30 questions for getting to know your SEO clients.

Defining the Scope of Work and crafting a tailor-made roadmap

Drawing insights from the responses and aligning with model necessities, we outlined the Scope of Work (SOW), clarifying all of the actions and sources wanted to efficiently full the migration.

In outlining our actions, we prioritized shopper requests and recognized gaps in extra Search engine marketing actions. As Search engine marketing specialists, we emphasised that some actions, even past preliminary requests, play an important function throughout transitions like migrations. Addressing these strategically at this stage ensures effectivity and prevents the necessity for future modifications, saving each time and sources.

As an illustration, we really helpful optimizing the knowledge structure, typically ignored, to reshape information and product group. Concurrently, we highlighted the significance of enhancing product names for Search engine marketing and utilizing them to create an optimized URL taxonomy that’s extra descriptive and Search engine marketing-friendly, thus maximizing the potential of their present product suite.

The ultimate SOW was break up into 4 sections, comparable to totally different phases of the migration course of.

1. Pre-migration planning: Gathering all the info and data we would have liked from the YNAP web site, agreeing on KPIs and metrics to improve, and auditing the present web site. This was used to tell all of our actions and choices within the subsequent levels of the migration. Crafting an in depth record of necessities for the brand new Shopify web site to be greatest optimized.

2. Pre-migration preparation: Utilizing all of our information from the planning, we ready for the launch of the brand new web site and the migration from the outdated to the brand new.

3. Web site launch: Hyper-care help all through the web site launch day, with important Search engine marketing checks to make sure the web site was fully crawlable, indexable, and optimized.

4. Put up-migration help: A last audit of the brand new web site and a overview of all agreed metrics.

For every part, we included all the required actions. You’ll find a extra detailed breakdown within the planning section part under.

Subsequently, we crafted a customized and collaborative roadmap on Monday.com to successfully visualize, observe, and monitor the progress of actions assigned to every crew.