Social Media Image Size Guide For All Platforms (2023)

Should you’re not utilizing social media to develop your model consciousness, enhance model sentiment, and construct a neighborhood of loyal followers, you have to be.

With extra social platforms popping up each month, there are extra methods than ever to attach along with your prospects and prospects through participating content material.

However earlier than you begin posting at will, it’s necessary to notice that no two social platforms have the very same guidelines for picture sizes.

We’ve put collectively a complete information on the right way to measurement social media pictures for the social networks that matter.

Let’s get into it.

Social Media Picture Measurement Cheat Sheet

Fb Picture Sizes

Because the largest social network in the world, Fb has confirmed itself to be a robust mechanism for connecting with in the present day’s shoppers.

It’s additionally a extremely visible channel the place pictures can be utilized to each current your model and interact in genuine storytelling.

From the way you current your organization’s profile to the kinds of pictures you share to your feed and your Fb Tales, guaranteeing your pictures are as much as spec is vital.

Fb Profile Picture

• Advisable picture measurement: 196 x 196 pixels.

Your Fb profile image shall be cropped to seem as a circle, so ensure to maintain your photograph’s topic or emblem inside “protected zones” so nothing will get cropped out.

Show measurement differs relying on the system:

• For desktop, it shows at 176 x 176 pixels.
• For smartphones, it shows at 196 x 196 pixels.
• For many function telephones, it shows at 36 x 36 pixels.

In case your profile photograph includes a emblem or textual content, a PNG file may provide the finest outcomes.

Fb Cowl Picture

You could have extra room to get inventive along with your cowl photograph, because it’s a lot bigger than your profile image. However that additionally means you want the decision proper, or your picture may seem stretched.

• Advisable picture measurement: It have to be a minimal of 400 pixels broad and 150 pixels tall, although we advocate a picture that’s 851 x 315 pixels for the most effective outcomes.

Show measurement differs relying on the system:

• For desktop, it shows at 820 x 312 pixels.
• For smartphones, it shows at 640 x 360 pixels.

Your cowl photograph will load quickest as an sRGB JPG file that’s lower than 100 kilobytes.

Like along with your Fb profile photograph, you’ll possible get higher outcomes utilizing a PNG file in case your cowl photograph includes a emblem or textual content.

Fb Shared Picture

• Advisable picture measurement: 1200 x 630 pixels.

Whereas the panorama format above is the really useful picture measurement, you may also submit in different picture orientations:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Fb Tales

• Advisable picture measurement: 1080 x 1920 pixels.
• Fb Tales are vertical picture options (very similar to Instagram Tales) with a side ratio of 9:16.
• Give attention to preserving any textual content or necessary info within the heart of your picture, in order that every other parts gained’t cowl it.

Learn extra about Facebook marketing.

Instagram Picture Sizes

Most likely essentially the most visible social community of all of them, Instagram is beloved by manufacturers and shoppers alike.

The very nature of the platform – which facilities round sharing photographs and movies – has made it extraordinarily widespread for visible storytelling, and its repute for pioneering new options (like Instagram Tales) has cemented it as an area to look at.

Creating a cultured profile is step one to succeeding on Instagram. From there, you’ll wish to experiment with completely different submit sorts – comparable to Instagram Tales, Instagram Reels, and even photograph carousels – to see what your viewers finds most participating.

Instagram Profile Picture

• Advisable picture measurement: 320 x 320 pixels is the proper measurement to make sure your photograph reveals up effectively (although it shows at 110 x 110 pixels on cell).

Like with Fb, your Instagram profile image will seem as a circle, so be aware of what is going to get cropped out of the perimeters.

In contrast to some platforms, your followers can’t click on to develop your Instagram profile picture, so ensure it may be clearly seen as it’s.

Instagram Feed Posts

When sharing a photograph to your Instagram feed, you could have a number of completely different orientation choices to select from.

Your best option will depend upon the content material itself – however all the time take into account that it is best to optimize for a mobile-first audience.

Advisable picture sizes:

• Portrait: 1080 x 1350 pixels with a side ratio of  4:5.
• Sq.: 1080 x 1080 pixels with a side ratio of 1:1.
• Panorama: 1080 x 566 pixels with a side ratio of 1.91:1.
• Instagram helps picture facet ratios between 1.91:1 and 4:5.

For finest outcomes, Instagram recommends importing pictures with a width of 1080 pixels and a top of between 566 and 1350 pixels, relying on the facet ratio you’re on the lookout for. Should you share a photograph at a decrease decision than that, Instagram will enlarge it. Equally, should you share a photograph at the next decision, it will likely be cropped.

• As soon as posted to Instagram, your photograph will show as a 161 x 161 pixels thumbnail in your profile.
• You may also submit an Instagram Carousel of as much as 10 pictures.

Instagram Tales

Instagram tales are ephemeral, however that doesn’t imply you shouldn’t put effort into importing photographs your viewers will love.

• Advisable picture measurement: 1080 x 1920 pixels.
• With a minimal decision of 600 x 1067 pixels, it’s a great rule of thumb to maintain your pictures above these numbers.
• Instagram Tales is a vertical picture format, so your photographs will seem in a 9:16 facet ratio.
• There’s a most file measurement of 4 GB for Instagram Tales.

Instagram Reels

Reels have the identical sizing and dimensions as Instagram Tales.

• Advisable picture measurement: 1080 x 1920 pixels, with a side ratio of 9:16.
• Your Reels shall be cropped all the way down to a 1:1 sq. picture in your profile feed, and a 4:5 portrait within the residence feed.
• Due to this fact, you have to be aware to position any textual content or necessary visuals within the heart “protected zone” of your video.

Learn extra about Instagram marketing.

Twitter Picture Sizes

Twitter is a platform of quick, succinct tweets – however it’s additionally about pictures!

Including photographs and movies to your tweets may be a good way to provide your audience with additional content or inform a deeper story – and sometimes, this will make for extra participating content material.

Like with different platforms, utilizing imagery to create a profile that visually displays your model may also support in fostering model recognition with Twitter customers.

Twitter Profile Picture

• Advisable picture measurement: 400 x 400 pixels.
• Minimal picture measurement: 200 x 200 pixels

The utmost file measurement for profile photographs on Twitter is 2 MB, so ensure your picture doesn’t exceed this.

Don’t overlook that your profile photograph shall be round, as with many different social media platforms.

Twitter Cowl Picture

• Advisable picture measurement: 1500 x 500 pixels.
• The utmost measurement for header photographs on Twitter is 5 MB, although GIFs may be as much as 15 MB should you use the web site.
• The file sorts that Twitter assist are JPEG, GIF, and PNG. It doesn’t settle for BMP, TIFF, or different codecs.

Goal to get as near the really useful picture measurement as potential right here with a view to decrease the probability that your header photograph will seem blurred or stretched.

Be aware that your header will seem otherwise relying on the system on which it’s considered, so it helps to have a look on each desktop and cell after you’ve uploaded yours.

Twitter In-Stream Photos

• Advisable picture measurement: 1600 x 900 pixels with a 16:9 facet ratio.
• Twitter will mechanically crop in-feed pictures to 500 x 335 px, the place customers can then click on to develop to 1600 x 900.

Whereas 1600 x 900px is the perfect measurement to make sure that nothing is cropped out of your image within the in-feed preview, you may also add in several resolutions:

• Sq.: 1080 x 1080 pixels
• Portrait: 1080 x 1350 pixels.

Side ratios shall be optimized otherwise relying on the system. Twitter recommends utilizing 2:1 or 1:1 on desktop or 2:1, 3:4, 5:4, or 16:9 on cell.

Different elements it is best to contemplate for Twitter in-stream photographs:

• The utmost picture measurement is 5 MB.
• Twitter accepts GIF, JPEG, and PNG recordsdata.
• It doesn’t settle for BMP, TIFF, or different file codecs.
• You possibly can submit as much as 4 pictures per submit, however doing this can alter how they’re displayed and their facet ratio.

Learn extra about Twitter marketing.

LinkedIn Picture Sizes

LinkedIn has cornered the market because the go-to social media community for skilled networking.

However it’s greater than only a place for recruiters and job seekers to attach; it’s an area the place companies and people can construct their manufacturers, share their tales, and join with like-minded individuals.

Importing high-quality pictures, each in your profile parts and within the content material you share, is paramount in presenting professionally on LinkedIn – so ensure you adhere to really useful sizing.

LinkedIn Private Web page

• Advisable profile photograph measurement: A minimal of 400 x 400 pixels.
• Advisable cowl photograph measurement: 1,584 x 396 pixels.

LinkedIn Firm Profile Picture

• Advisable picture measurement: 400 x 400 pixels.
• Pictures have to be an absolute minimal of 268 x 268 pixels.
• On LinkedIn, your profile photograph will seem as a sq. with a 1:1 facet ratio.
• Most file measurement of 4 MB.
• LinkedIn accepts JPEG, GIF, and PNG file sorts.

LinkedIn Firm Cowl Picture

• Advisable picture measurement: 1128 x 191 pixels.
• You’ll want to max out your decision right here so your picture isn’t blurry – and keep in mind that it’s going to seem barely otherwise on numerous units.
• Remember that your organization emblem will overlap your cowl photograph within the decrease left nook.

LinkedIn Publish Picture Measurement

• Advisable picture measurement: 1200 x 627 pixels.
• LinkedIn defaults to a 1.91.1 ratio for picture posts and hyperlink posts.

You may also add pictures in different dimensions, comparable to:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Learn extra about LinkedIn marketing.

TikTok Picture Sizes

TikTok has rapidly risen among the many ranks as some of the widespread video-sharing social media apps.

Whereas it goes with out saying that it is best to perceive the right sizing for any movies you add to TikTok, it’s additionally necessary to know the proper sizing for different content material parts on the platform – comparable to your profile photograph, and any carousel pictures you may wish to submit.

Getting these proper will result in extra engagement along with your target market.

TikTok Profile Picture

• Advisable picture measurement: 200 x 200 pixels.
• The minimal measurement for a TikTok profile photograph is 20 x 20 pixels, however adhering to the really useful sizing above provides you with the most effective outcomes.

TikTok Video Measurement

• Advisable video measurement: 1080 x 1920 pixels.
• 9:16 is the perfect facet ratio for TikTok movies.
• Most video size of three minutes.

TikTok Carousel Picture Measurement

• Advisable picture measurement: 1080 x 1920 pixels.

For finest outcomes, it is best to intention for a 9:16 or 1:1 facet ratio for TikTok carousels, however importing pictures with a 4:5 ratio can be potential.

Learn extra about TikTok marketing.

Pinterest Picture Sizes

Visuals are core to the Pinterest platform, because it’s primarily a spot for customers to find issues – from recipes to residence decor concepts and extra.

For manufacturers, Pinterest is a great place to connect with your ideal audience by means of content material that conjures up them and catches their eye. It’s additionally a robust software for sharing your merchandise and inspiring individuals who had been beforehand unaware of your model to grow to be prospects.

So, naturally, you wish to ensure your Pinterest pictures are top-notch.

Pinterest Profile Picture

• Advisable picture measurement: 165 x 165 pixels.
• Like different platforms, your Pinterest profile photograph will seem as a circle – so maintain that in thoughts when selecting a picture.
• Your profile will show otherwise on completely different areas of the location:
  • On the house web page, it shows at 165 x 165 pixels.
  • On the remainder of Pinterest, it shows at 32 x 32 pixels.
• The utmost file measurement is 10 MB.
• You should utilize a JPG or PNG file kind on your profile photograph.

Pinterest Cowl Picture

• Advisable picture measurement: 800 x 450 pixels.

Pinterest Pin Picture

• Advisable picture measurement: 1000 x 1500 pixels for a vertical picture.
• Pinterest recommends utilizing a picture facet ratio of two:3 on your Pin pictures to provide your viewers the most effective expertise.
• Pins will seem on the feed and boards with a width of 236 pixels.
• The utmost file measurement is 20 MB.

Pinterest Board Show Picture

• Advisable picture measurement: 222 x 150 pixels.
• The smaller thumbnail measurement right here shall be 55 x 55 pixels.

Different Pinterest Picture Sizes

• For Story Pins, the really useful picture measurement is 1080 x 1920 pixels.
• For Carousel Pins, the corporate recommends sizing of 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (sq.) and a side ratio of 1:1 or 2:3. You possibly can embrace as much as 5 pictures.
• Movies on Pinterest could be a most of quarter-hour and will make the most of the identical really useful sizing and facet ratios as Carousel Pins above.

Learn extra about Pinterest marketing.

YouTube Picture Sizes

Because the world’s main video-sharing platform, YouTube has grow to be a staple platform for social media customers.

And whereas importing distinctive movies is the objective, there are additionally different methods you possibly can set yourself up for success on YouTube – comparable to in your public-facing profile.

YouTube Profile Picture

• Advisable picture measurement: 800 x 800 pixels.
• This photograph will show at 98 x 98 pixels.
• Guarantee your photograph content material is centered so nothing is cropped out.

YouTube Profile Banner Picture

• Advisable picture measurement: 2560 x 1440 pixels, with a 16:9 facet ratio.
• The minimal measurement YouTube will settle for on your cowl photograph is 2048 x 1152 pixels.
• Ensure that your textual content and logos are throughout the ‘protected zone’ of 1235 x 338 pixels.
• The utmost file measurement is 6 MB.

YouTube Thumbnail Picture

• Advisable picture measurement: 1280 x 720 pixels, with a minimal width of 640 pixels.

YouTube Video Measurement

• Advisable video measurement: A minimal dimension of 1280 x 720 pixels, with a 16:9 facet ratio.

Learn extra about YouTube marketing.

Snapchat Picture Sizes

The chief in ephemeral content material, Snapchat continues to be widespread amongst youthful social customers.

The app focuses closely on vertical picture content material in a 9:16 facet ratio, and also you’ll discover that mirrored throughout a number of of its options.

Snapchat Adverts Picture

• Advisable picture measurement: A minimal of 1080 x 1920 pixels, with a 9:16 facet ratio.
• The utmost file measurement is 5 MB.
• Accepted file sorts are PNG or JPEG.

Snapchat Geofilter

• Advisable picture measurement: A minimal of 1080 x 1920 pixels, with a 9:16 facet ratio.
• The utmost file measurement is 5 MB.

Learn extra about Snapchat advertising and marketing.

Why Resize Your Photos For Each Social Media Channel?

Social media is a aggressive house, with many manufacturers and creators vying for audiences’ consideration.

To pique the curiosity of social customers, it’s essential to place your finest foot ahead in your content material – and meaning sharing visuals tailor-made to that platform’s specs.

Should you don’t resize your pictures to fulfill the necessities of every channel, they might find yourself trying pixelated, stretched, awkwardly cropped, or simply plain low-quality, which gained’t encourage individuals to interact along with your content material.

Past that, every platform’s algorithm will usually reward you for posting optimized and interesting content material, which is able to assist it acquire much more traction.

How To Resize Photos For Social Media

Trying to resize pictures for social however don’t know the place to begin? Listed below are a number of frequent instruments you need to use:

In Conclusion

Sizing your pictures appropriately for all of your social profiles is an easy step to make sure you optimize your social media presence.

Now that you’ve got all the required particulars on really useful sizing throughout every platform and the proper instruments that will help you edit your photographs, nothing ought to cease you from sharing high-quality content material on social media!

The subsequent step is determining precisely what tales you wish to inform and the right way to present precious and interesting content material to your viewers.

Good luck!

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Featured Picture: Roman Samborskyi/Shutterstock