Small Business Marketing Simplified with New AI-Powered Campaign Planning from Constant Contact

Firm additionally launches BrandKit instrument to assist SMBs begin advertising shortly, keep model consistency

WALTHAM, Mass., Could 8, 2024 /PRNewswire/ — Constant Contact, a digital advertising and automation platform that has helped tens of millions of small companies and nonprofits (SMBs) globally, at the moment introduced Marketing campaign Builder, a game-changing new manner for SMBs to automate their advertising. Marketing campaign Builder leverages synthetic intelligence (AI) and different cutting-edge applied sciences, like Fixed Contact’s buyer knowledge platform (CDP), to routinely generate turnkey multi-channel advertising campaigns for SMBs in minutes. Fixed Contact is presently the one advertising platform providing this depth of automated multi-channel marketing campaign technology for SMBs.

Marketing campaign Builder leverages Fixed Contact’s AI platform, together with finest practices from its a long time of expertise as a digital advertising pioneer, to automate the areas the place SMBs are probably to get caught — creating content material and selecting the best channels to achieve their viewers. Marketing campaign Builder helps Fixed Contact clients set a purpose and broaden it right into a strategic plan they will execute simply. It analyzes the client’s purpose and, in seconds, develops a really helpful set of promoting ways that can assist obtain the supposed end result, full with detailed suggestions for the perfect content material, channels and timing for every communication.

A recent study by Constant Contact illustrates that an SMB’s greatest limitations to advertising success are an absence of time and advertising experience. Over half of SMBs have lower than an hour every day for advertising, and 73 % categorical doubt that their technique is efficient. Marketing campaign Builder solves ‌every of these challenges by rushing up the creation course of and suggesting higher methods for SMBs to achieve their goal clients, based mostly on benchmarked finest practices, together with new channels and initiatives. At the moment, simply 16 % of SMBs really feel very assured that they’ve the right channel combine to achieve their clients, and 60 % say they do not have the time or data to attempt new ways.

“Small companies know they should market themselves, however they hardly ever discover the time they should do it properly; the method is time-consuming, advanced and there are too many locations to get caught for those who aren’t a advertising skilled,” mentioned Russ Morton, chief product officer at Fixed Contact. “We wish to alleviate that stress for our clients by being the advertising arm they do not have and enabling them to maximise their outcomes with minimal effort. Marketing campaign Builder transforms an SMB’s skill to market their enterprise via a fast and simple expertise that empowers them to spend much less time on advertising whereas increasing their ways and instilling confidence that they’re making progress towards their objectives.”

“Marketing campaign Builder is sort of a three-second factor; I inform it what I might like to perform, after which it provides me per week’s price of promoting content material that I can simply submit in numerous channels on the really helpful occasions,” mentioned Fixed Contact buyer, Jenn Polito, Director of Enterprise Growth at Netcom Paysystem. “It is a time-saver, large time, and the perfect half is that it would not give me a migraine strolling via the method.”

Along with Marketing campaign Builder, Fixed Contact additionally lately launched BrandKit, a fully-automated expertise that helps SMBs keep model consistency throughout their advertising campaigns.

Fixed Contact’s BrandKit leverages AI to routinely import an SMB’s inventive belongings from its web site into Fixed Contact. As soon as imported, BrandKit creates a tailor-made theme and template that may be simply utilized to future campaigns. This one-click course of helps SMBs work extra effectively by eliminating the necessity to manually add fonts, emblem recordsdata, colours and pictures into each new electronic mail, and empowers them to begin advertising shortly. It additionally prevents buyer confusion stemming from inconsistencies within the firm’s feel and appear.

For extra details about Marketing campaign Builder and BrandKit, or to begin a free trial of Fixed Contact, visit our website.

About Fixed Contact
Constant Contact makes digital advertising straightforward and efficient for small companies and nonprofits world wide. Whether or not simply beginning out, or managing advanced multi-channel campaigns, SMBs profit from our highly effective SaaS platform that delivers a simplified advertising expertise with much less time spent and higher outcomes. With cutting-edge expertise, best-in-class deliverability and award-winning buyer help, we assist the small stand tall.

SOURCE Fixed Contact