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Have you ever ever had a website that ranks for unrelated key phrases, queries you don’t want to rank for? John Mueller from Google stated for those who do, perhaps you need to make your title and content material clearer if they’re too amibiguious.
He stated you an both ignore the truth that it ranks for these queries or you’ll be able to attempt to enhance the content material total. He added, “Generally pages rank for surprising issues, you’ll be able to’t stop it, and that will not negatively have an effect on the remainder of your website.”
John wrote that in response to a query on LinkedIn.
The query was from Álvaro Pichó Torres:
To forestall my web site and/or particular URLs from not displaying up in impressions for sure queries/searches, which is best? meta noindex within the head, or blocking by robots.
My precise case: I’ve accomplished an search engine optimisation audit concerning the industrial sector of steel coatings, and my web site comes up in SERPs and Google Search Console Impressions for ‘steel coatings workshop’, which messes up my ReferenceQueries, and I wish to take away them with out deleting the publish.
John Mueller replied that blocking Google will not actually assist right here, however enhancing the content material may. He stated:
In case you noindex or robots.txt disallow the web page, it will not seem for regular searches both. I’d simply ignore it, or make title / description a bit clearer in the event that they’re ambiguious. Generally pages rank for surprising issues, you’ll be able to’t stop it, and that will not negatively have an effect on the remainder of your website.
If you wish to have the web page blocked from indexing utterly, then noindex is the correct mechanism.
What would you do?
Discussion board dialogue at LinkedIn.
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