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There’s a number of discuss within the wider search engine optimization group round pound indicators, #, within the Google Search Console stories, that means one thing about canonicalization. John Mueller from Google, together with numerous SEOs, mentioned it has nothing to do with canonicalization. As a substitute, it has to do with Google monitoring on-page sitelinks from the Google Search outcomes.
John Mueller from Google posted on LinkedIn saying, “In case you are seeing URLs with “#” in them in Google Search Console: these are from on-page sitelinks, and aren’t associated to canonicalization.”
He added that “Sitelinks are counted individually within the efficiency report.” “Should you filter by URL you may see them there. Should you take a look at queries, they’re folded along with the opposite pages (prefer it at all times does when there are a number of URLs from the identical web site in a search outcome),” he wrote. He mentioned then instructed everybody to take a look at this help document on how these impressions and clicks are tracked in Google Search Console.
John shared this screenshot of the tacky sitelinks:
I’m not certain the place this got here from however Graham Grieve shared on LinkedIn, Graham wrote “Then I listened to one in every of Carolyn Holzman’s podcasts, the place she talked concerning the canonical system at Google being damaged.” “Carolyn pointed to extensively used desk of contents plugins producing dozens of additional indexable pages that may usually be non-indexable by way of canonicals, all being indexable, as a big downside for a lot of affiliate websites,” he added. Right here is that video. Briefly, the video goes off on how GSC reveals #s, and that someway proves some form of canonicalization bug in Google Search, which additionally someway paperwork unhelpful content material. I’m not certain for those who ought to watch it or not.
Now, Lily Ray commented on that LinkedIn put up saying, “Google has at all times proven # URLs in GSC. UTMs as nicely. For any web site with jumplinks, not simply affiliate. What am I lacking?”
Mark Williams-Prepare dinner added on LinkedIn a deeper dive on this confusion. He wrote, “Unsolicited hashtag#search engine optimization tip: This week I regarded into claims that Google’s canonical system was “damaged” – and my conclusion is that many individuals are nonetheless confused about how Google Search Console works, so I wished to share just a few issues.”
He mentioned that the “most important ‘proof’ that the canonical system is damaged is that GSC is reporting bounce URLs (with #) in increased positions than their father or mother pages, so the conclusion is Google has the incorrect canonical: however I consider that is incorrect.”
He then posted this defined on how Google Search Console works:
1) Bounce hyperlink URLs seem as little web site hyperlinks underneath father or mother URLs. The bounce hyperlinks inherit the Place (as tracked by GSC) of the father or mother URLs they’re proven underneath. Sitelinks seem extra continuously when a URL is ranked nicely. Rankings normally fluctuate quite a bit, so when the father or mother URLs pops into excessive (prime 3) place, the Sitelinks present and get an excellent common place for the bounce hyperlinks proven. For many searches, the father or mother URL ranks decrease, which drags down its Common Place, whereas the bounce hyperlink URLs stay with higher Common Place however fewer impressions. See my screenshot.
2) After I checked my bounce hyperlinks in GSC Reside Examine they had been “Not Listed”. They’d be “Listed” if used as a canonical URL and if Google thought one other URL was canonical, it will specify it right here.
3) 1 (and primarily 2) display it’s truly nothing to do with the canonical system. As I’ve beforehand posted about, Google primarily ignores # URLs for indexing / showing in normal internet search.
4) As a reminder, Google can present “Not Listed” URLs in SERPs (comparable to lengthy performed “Not Listed” origin 301 URLs), however this once more has nothing to do with the canonical system.
John Mueller from Google endorsed it by including, “Good abstract, thanks!” within the feedback.
Discussion board dialogue at Linked.
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