Plan Your Post COVID-19 Digital Marketing Strategy

Marissa Dilione – Might 7, 2020

With our busy lives, we’re at all times wishing for extra time to work on different initiatives or to spend it with family members. With the worldwide pandemic and many of the workforce persevering with on from house – we now have that point to spend with our family members, on ourselves, and for planning our advertising efforts for when the world does open again up. Now’s the proper alternative to give attention to these issues we by no means had the possibility to do earlier than.

Here’s a listing of crucial areas to give attention to, and what you ought to be asking your self when you need assistance figuring out the place to begin.

#1 Social Platforms

Establishing a digital footprint is a crucial part of promoting your small business. We frequently use social channels to “set it and neglect it”. No extra my mates! Take this time to totally audit your social profiles and ask your self these questions.

• Do you could have a Social Media Technique?
• What are you able to inform from the engagement together with your viewers?
• Are your social profiles updated with legitimate info?

This video describes the three key considerations on your Social Media Technique to assist get you began.

#2 Web site Content material

Many companies undergo a really complete course of to construct out a brand new web site to make use of as a advertising device, after which by no means take the time to make the mandatory updates.  The basics of onsite content material upkeep are ensuring it at all times has the hottest info, and implementing search engine optimization finest practices to extend your Natural visibility.

• Do every of your pages have a core theme and particular focused key phrase?
• Are there different related pages you possibly can create inside hyperlinks for to direct customers to different pages of your website?
• When was the final time the meta information (title tags and descriptions) had been reviewed?

Begin with an audit to establish which search engine optimization components that you must give attention to. For those who need assistance with getting began contact us to learn how we are able to create a personalized program that can assist you get the job executed.

#3 Sources

Now greater than ever extra customers are referring to a model’s sources (i.e. weblog, white papers, ebooks) accessible on their web site. It’s not solely a piece of your website to determine your thought management, but additionally an opportunity to supply varied types of content material on your viewers to interact with.

• Are your sources updated and arranged?
• Can a consumer simply search your sources to search out the content material they’re on the lookout for?
• What extra types of content material might you be offering to your viewers as a invaluable useful resource? (i.e. Case research, white papers, PDF downloads, movies, and so forth.)

Proper now many web sites are constructing out particular COVID-19 useful resource facilities for customers to simply discover the content material that can assist them of their new work environments.

#4 Reporting & Monitoring

This can be a huge one, and presumably crucial activity to deal with. Making certain your information is being tracked and reported on precisely will enable you to sooner or later when seeking to make information pushed choices for your small business. Here’s what you ought to be occupied with:

• When was the final time you checked to see if any pixels had been interfering with one another?
• Do you could have Google Tag Manager arrange?
• What extra options or modifications have been made to the location that have to be tracked as a conversion level?

In case your web site is susceptible to steady modifications and you aren’t fully certain concerning the above, do an audit of your Analytics and ensure you are getting probably the most out of your information reporting.

#5 Paid Promoting

For some organizations, this can be on pause for now, however it’s a main space to give attention to when attempting to construct your small business again as much as get better from the results of the pandemic.

• What channels are you at the moment utilizing to drive site visitors to your website and the way efficient have they been?
• What modifications in viewers or merchandise will the enterprise be prioritizing as a possibility for development to focus on sooner or later?
• How are you planning on rising your market attain with the present competitors?

The way in which companies are working and the best way individuals are working has clearly modified throughout this time, and shall be altering within the foreseeable future. Forbes touches on simply among the fluctuations we are going to see with reference to schooling, senior dwelling, and distributed workforces. Planning your technique now is a crucial part to serving to your organization succeed primarily based on the brand new goals that you might have.

Need assistance deciding the place to begin, or caught on find out how to transfer ahead? E-mail us at info@morevisbility.com to learn how we might help set your on-line efforts up for achievement.