Optimize for rich results with the Rich Results Testing Tool • Yoast

Google has many attention-grabbing free instruments, however two necessary ones for serving to you enhance your web site are Search Console and the Wealthy Outcomes Testing Instrument. Search Console helps you get a normal really feel for a way your web site is doing within the SERPs, plus regulate any errors to repair and enhancements to make. The opposite one, the Wealthy Outcomes Testing Instrument, helps you see which of your pages are eligible for wealthy outcomes. Wealthy outcomes are these highlighted search outcomes like product and occasion listings.

Rich results are extremely necessary in right this moment’s world. When you add structured knowledge to your web site, you would possibly get a highlighted itemizing within the SERPs. This provides you an edge over your competitor, as highlighted listings are likely to get extra clicks. For a lot of websites and sorts of content material, it could possibly make sense to focus on wealthy outcomes.

This publish received’t element methods to get structured knowledge in your web site. In the event you’d prefer to dive into that, please learn our ultimate guide to schema.org structured data, try our free Structured data for beginners training or our Understanding structured data training course. You may as well learn how Yoast SEO routinely applies structured knowledge to your web site.

Right here, we have a look at methods to confirm your eligibility and what you are able to do to enhance on that. Google’s Rich Results Testing Tool helps you examine your pages to see if they’ve legitimate structured knowledge utilized to them and in the event that they may be eligible for wealthy outcomes. You’ll additionally discover which wealthy outcomes the web page is eligible for and get a preview of how these would search for your content material.

Utilizing the Wealthy Outcomes Testing Instrument could be very simple. There are two methods to get your insights: enter the URL of the web page you need to take a look at or the piece of code you need to take a look at. The second possibility is usually a piece of structured knowledge or the total supply code of a web page, whichever you favor.

Whereas testing, you too can select between a smartphone and a desktop crawler. Google defaults to the smartphone crawler since we dwell in a mobile-first world, individuals! In fact, you may change to a desktop if wanted. 

There’s a distinction, after all. It’s a good suggestion to make use of the URL possibility in case your web page is already on-line. You’ll see if the web page is eligible for wealthy outcomes, view a preview of those wealthy outcomes, and take a look at the rendered HTML of the web page. However there’s nothing you may ‘do’ within the code. The code possibility does allow you to try this.

Working with structured knowledge code

In the event you paste a chunk of JSON structured knowledge into the code area and run the take a look at, you get the identical outcomes because the URL possibility. Nonetheless, now you can additionally use the code enter area to edit your code to repair errors or enhance the structured knowledge by fixing warnings.

So, how do you go about this?

1. Discover and duplicate the code you need to take a look at
2. If it’s minified, unminify it for higher readability
3. Paste the code within the code area of the Wealthy Outcomes Testing Instrument
4. Run the take a look at

You’ll get a view much like the one beneath.

Enhancing an occasion web page

The web page above is an occasion web page; you’ll discover warnings in orange. Keep in mind: crimson is an error, and orange is a warning. An error it’s important to repair to be legitimate, however a warning is a potential enchancment to make. As a result of this issues a paid occasion, the web page misses an gives property. It additionally misses the non-obligatory fields performer, organizer, description and picture. We may add these to take away the warnings and spherical out this structured knowledge itemizing — as a result of extra is healthier.

Have a look at Google’s documentation about events and learn how they’d just like the gives to seem within the code. To maintain it easy, you could possibly copy the instance code and adapt it to your wants. Discover a good place for it in your structured knowledge on the left-hand facet of your Wealthy Outcomes Testing Instrument display screen and paste the code.

You might broaden the code till it seems to be one thing like this:

<script kind="utility/ld+json">
{
  "@context": "https://schema.org",
  "@kind": "Occasion",
  "identify": "Bonnaroo",
  "startDate": "2024-06-13",
  "endDate": "2024-06-16",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {		
    "@kind": "Place",
    "identify": "",
    "tackle": {
      "@kind": "PostalAddress",
      "streetAddress": "",
      "addressLocality": "Manchester",
      "addressRegion": "TN",
      "postalCode": "",
      "addressCountry": "US"
    }
  },
  "gives": {
    "@kind": "Supply",
    "url": "https://bonnaroo.com/tickets",
    "worth": "450",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "validFrom": "2024-01-01T00:00:00Z"
  }
}
</script>

Rerun the take a look at, and extra sections ought to flip inexperienced. If not, you might need to examine if you happen to’ve appropriately utilized and closed your code.

When you’ve validated your code and understand it’s working, you may apply it to your pages. Do not forget that we’ve described a quite simple approach of validating your code, and there are different methods to scale this into manufacturing. However that’s not the aim of this text. Right here, we’d like to provide you a fast perception into structured knowledge and what you are able to do with the Wealthy Outcomes Testing Instrument.

See a preview of your wealthy outcomes

The preview possibility is likely one of the coolest issues within the Wealthy Outcomes Testing Instrument. This provides you an concept of how that web page or article will seem on Google. There are a number of wealthy outcomes that you could take a look at, like breadcrumbs, programs, job postings, recipes, and plenty of extra.

These previews aren’t only for showoff — you should use them to enhance the look of the wealthy outcomes. Perhaps the photographs look bizarre, or the title isn’t very enticing. Use these insights to your benefit and get individuals to click on your listings!

It is a quick overview of what you may see and do with the Wealthy Outcomes Testing Instrument. Do not forget that your content material is eligible for wealthy outcomes if all the pieces is inexperienced within the Wealthy Outcomes Testing Instrument and no errors are discovered. This doesn’t — and we imply not — assure that Google will present wealthy outcomes for this web page. You’ll simply should wait and see.

Learn extra: Rich results are rocking the SERPs »