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Google is introducing a brand new course of – Change Who Pays – for transferring your consumer accounts to a brand new company’s supervisor account.
Particulars. Google Advertisements despatched an e-mail despatched to customers in regards to the change:
- “We’re comfortable to introduce a brand new course of for transferring consumer accounts to a distinct paying supervisor. You might now provoke this variation immediately inside your Advertisements supervisor account your self, with no need to succeed in out to our help group. This course of known as ‘Change Who Pays.”
What to do. You’ll need two particulars to finish a switch:
- The Advertisements supervisor account ID of the brand new payer.
- The switch date.
Google Advertisements help web page. Transfer your client account to another agency
Why we care. As Georgi Zayakov put it on LinkedIn: “Lastly, advertisers might now provoke this variation immediately inside the Google Advertisements supervisor account themselves, with no need to succeed in out to the help group.”
The e-mail. Right here’s a screenshot of the e-mail, shared by Zayakov:
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In regards to the creator
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing in regards to the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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