Never Run Out of Topics with This Proven System

Content material concepts are in all places, however developing with a nice content material concept that’s not like something your viewers has seen or heard is hard. 

As most content material creators solely need to publish the easiest content material, the considered producing a brand new concept that tops your final piece is overwhelming.

For those who’re watching a clean web page and don’t know what to create, this submit will allow you to generate a stellar content material concept that may prime your final piece of content material.

1. Determine Buyer Ache Factors

The most effective content material concept isn’t essentially probably the most artistic concept – it’s the one which solves a burning ache level your viewers feels. 

To study your clients’ ache factors, you may ship a survey and ask them to record their three greatest challenges.

For instance, simply arrange an autoresponder electronic mail like this one after somebody joins your electronic mail record: 

“Hello (title),

Thanks for becoming a member of! We’re thrilled to have you ever locally.

I even have one query for you: What are the three greatest challenges you at the moment face as a (job title)?“

You’ll be able to then maintain a file of all of their responses and use that to brainstorm content material concepts.  

You may also simply ask your viewers on social media what sort of content material they need from you subsequent. Right here’s a great example of this:

It opened up an incredible dialogue along with her target market and helped her supply wonderful social media content material concepts. 

Along with instantly asking your viewers for brand new content material concepts, you can too learn and take part of their conversations on social media.

To do that, you need to use a social media listening software and observe key phrases related to your online business. 

For instance, you probably have a product within the hiring area, you may observe particular key phrases and hashtags associated to HR and hiring. Some social media listening tools that make this simple embody Awario, Brandwatch, Brand24, and Keyhole.

Right here’s an instance of how Keyhole tracks the time period “nikeair:”

You may also simply seek for these key phrases on social media platforms, although many social media platforms, like LinkedIn and Twitter (X), have subpar search outcomes. 

Source

An alternative choice is to hitch business boards and social media or Slack teams. 

These teams are the very best locations to supply weblog and social media submit concepts as folks have a tendency to debate their issues extra in teams than on their private social media profiles. 

For instance, this search engine marketing slack group is a superb place to see what individuals are fighting and the kind of content material they need:

2. Iterate On Your Prime Performing Content material

For those who discover {that a} particular content material subject persistently generates excessive engagement, don’t attempt to reinvent the wheel – simply double down on what’s already working and create extra content material on that subject.

For instance, you probably have a advertising and marketing model and see that the majority of your prime performing content material covers matters round conversion price optimization, create extra content material across the subject of conversion price optimization.

To determine the content material that has pushed probably the most visitors to your web site, you need to use a software like Ahrefs and click on on the “Prime Pages” report beneath the Natural Search tab.

Nonetheless, it’s essential to understand that the weblog posts that generate probably the most visitors aren’t at all times probably the most related to your viewers. Ideally, you need to double down on creating content material that pulls your potential clients.

So you can too take a look at which weblog posts had been best at shifting your viewers by the advertising and marketing funnel (e.g., they signed up in your electronic mail record, joined a webinar, scheduled a demo, downloaded a tutorial, and so forth.). It is best to already be monitoring this information in a platform like Google Analytics.

One other technique is to take a look at your social media posts which have generated the best engagement.

That is useful as a result of you may see who’s commenting in your posts and gauge the overall sentiment of the viewers. Every platform has its personal analytics dashboard, so use it to see which posts generate a whole lot of engagement out of your best viewers.

As soon as you recognize what sort of content material matters it’s best to double down on, you need to use a key phrase analysis software to determine extra key phrases related to that key phrase. 

Or, you need to use Google’s autocomplete kind to seek out different related key phrases, which can be much more useful:

Whereas key phrase analysis will not be an revolutionary technique to seek out distinctive content material concepts, do not forget that nice content material concepts don’t essentially have to cowl new matters. A lot of the greatest content material items are simply distinctive views on frequent ache factors.  

For instance, you might take a typical key phrase after which interview a number of specialists to get their views and case research on that individual subject.

3. Look At Your Opponents’ Prime Performing Content material

Monitoring your rivals’ prime performing content material will allow you to higher perceive the kind of content material your target market enjoys.

When you don’t need to copy their content material, you may put your personal spin on the identical concept.

To trace your rivals’ prime performing content material, you may take a look at their prime pages in Ahrefs. 

Nonetheless, as a result of visitors doesn’t at all times correlate with conversions and also you don’t actually know who the piece of content material is attracting, a greater technique is to take a look at the paid key phrases they’re bidding on.

Monitoring your rivals’ paid key phrases is helpful as a result of they in all probability gained’t bid on key phrases that don’t flip into leads and gross sales.

Yow will discover your rivals’ paid key phrases in a software like Ahrefs, Spyfu, or SEMrush. 

For instance, listed here are a few of the key phrases that Sitecore is operating adverts for:

If Sitecore is your competitor, it may be price creating content material round key phrases like “writing content material for an internet site” and “content material advertising and marketing methods.” 

One other technique is to easily scroll by your rivals’ social media content material and take a look at which social media posts generated probably the most engagement. You may also learn by the feedback to double examine that it’s producing engagement from the proper viewers.

For instance, this post by ClickUp is a reshare of a testimonial/product assessment of the three.0 model of the platform from an influencer:

It generated 30 plus feedback and you can too learn by the feedback and see that they’re from ClickUp’s best target market:

If ClickUp is your competitor, you may need to attempt asking your beta customers to create their very own tutorial movies of how they’re utilizing your platform. Then, reshare the influencers’ movies on social media.

So along with stealing your rivals’ content material methods, you can too steal content material format concepts. For instance, are they utilizing dwell video, memes, or GIFs of their social media technique? 

You may also take a look at completely different channels for inspiration. For instance, you probably have a YouTube channel, take a look at the highest performing content material in your rivals’ Instagram reels to make use of as inspiration.

4. Observe Trending Business Information And Subjects

Monitoring business information and matters is crucial should you’re creating any social media or electronic mail content material as many individuals use these channels to remain up-to-date with the newest information.

There are a number of simple methods to seek out present trending matters. 

First, you need to use a software like Google Traits to seek out present trending matters throughout the globe. That is nice for newsjacking, although you in all probability gained’t discover traits related to your area of interest business:

A way to seek out extra particular trending matters is to join electronic mail newsletters inside your area of interest. This might help you supply not solely present trending matters, but in addition generate concepts for brand new content material codecs.

For instance, the Leveling Up e-newsletter is an effective way to remain up-to-date with the newest advertising and marketing information:

BuzzSumo is one other useful gizmo for locating trending matters. You’ll be able to observe particular classes, and it’ll present you the trending content material in that class, or you may observe particular key phrases.

Sadly, writing weblog posts about present trending matters won’t be the very best method in case your aim is to create evergreen content material that ranks in engines like google.

Nonetheless, you may nonetheless write weblog posts for rising traits with longer-term progress potential.

One of many best methods to seek out long-term progress traits is to make use of a development discovery software like Exploding Topics. 

It solely exhibits B2B and B2C traits which have steadily elevated in Google Search quantity for no less than a number of months. So creating weblog content material round these traits might help you catch a brand new development earlier than it’s fashionable, but nonetheless be assured that the content material will seemingly be evergreen.  

To create content material round these matters, seek for them on numerous trending social media platforms and ask the influencers discussing them most prominently to offer you quotes on the development. 

5. Ask Business Consultants

Asking specialists for his or her tackle a selected subject is an effective way to make your content material distinctive and higher than the content material that at the moment exists on-line. You may also instantly ask them for content material concepts. 

For instance, you may attain out to them on social media or by electronic mail and ask them one of many following questions:

1. What development are you most enthusiastic about for 2024?
2. What do you imagine is at the moment probably the most underrated technique in (your business)?

You need to use their responses to generate content material concepts and even use the quote they provide you in your content material.

You may also tag these influencers whenever you publish the content material to help your content material promotion efforts.

6. Replace or Republish Previous Content material 

Solely a fraction of your viewers will see your content material the primary time you publish it – particularly should you primarily use social media advertising and marketing. So most of the greatest content material creators repost or reuse their prime performing content material.

The most effective half is that the content material is already confirmed to resonate along with your viewers, so it minimizes the danger of the content material failing.

For instance, content material creator Brian Dean not too long ago posted this on LinkedIn:

And I only in the near past noticed that he revealed the same post once more with a barely completely different hook and up to date intro:

Brian Dean can be wonderful at repurposing content material concepts throughout completely different social media channels. For instance, he took the identical concept (electronic mail advertising and marketing is nice for progress) and likewise created a YouTube video about it:

He additionally repurposes his YouTube content material into YouTube shorts so that every piece of content material earns extra attain. 

Along with reposting and repurposing social media content material, it’s additionally essential to replace your weblog content material.

This can be a prime technique we’re at the moment utilizing at Copyblogger. The content material advertising and marketing panorama is rapidly evolving, and a few of the methods that used to work 5 years in the past are now not efficient.

So we’re updating the content material that beforehand carried out the very best and has begun to slowly deteriorate.

To search out the very best content material to replace, look in Google Search Console and see which posts have misplaced probably the most visitors over the previous few months.

You are able to do this by going to the Search Outcomes report and clicking on “New” for the search filter. 

Then, you may examine visitors from the earlier three months to the latest three months. 

Then, you may type by pages and filter the outcomes by those who have misplaced probably the most visitors:

Then, add these posts which have misplaced probably the most visitors to your content material calendar.

Once you replace the posts, look within the present search outcomes to see should you’re lacking any matters the opposite weblog posts cowl. Nonetheless, don’t simply regurgitate the identical recommendation as the entire different weblog posts.

Take into consideration not solely further info that might be useful to the reader, but in addition what recommendation could be simpler and assist them obtain higher outcomes than the recommendation that’s at the moment within the search outcomes.

7. Share What You’ve Realized

As ChatGPT makes it simple to rapidly generate factual recommendation, folks (and Google) need content material that gives private expertise. 

So maintain a journal of what you study. Maybe put aside a while every Sunday to mirror on experiments you’ve run, essential conversations you’ve had with staff members or business influencers, and anything you’ve discovered through the week. 

After you have an concept of a lesson you discovered, put it right into a storytelling framework and add a key takeaway on the finish. 

Right here’s an incredible instance of how Melissa Kwan did this in a LinkedIn submit:

These tales are charming to learn they usually additionally present worthwhile insights to the reader.

Nonetheless, it doesn’t need to be a failure story.

You may also write a case examine or perhaps a information examine. 

Right here’s a great example of a case examine piece of content material that carried out nicely:

For those who don’t have any long-term case research, you can too simply share a small experiment or A/B check you lately ran. 

The purpose is that individuals like actual tales and classes from others – not simply hypothetical recommendation. Particularly within the age of AI, these private success tales are extremely efficient at producing engagement.

8. Share Tales From Others

Sharing your personal tales is a superb begin, however one individual can solely have so many extremely impactful experiences in every week. 

An alternative choice is to supply tales from different folks – ideally, those that don’t have time to share their very own tales.   

For instance, Jon Davids constructed his LinkedIn account to almost 60,000 followers by primarily sharing different founders’ tales on social media. 

Right here’s simply one example of the kinds of posts that he ceaselessly publishes:

On this case, you might even rent a researcher to seek out the content material concepts for you after which put the story collectively your self.

Or, you may take a look at different content material channels for inspiration. For instance, this story concerning the banana man was initially advised on a podcast. The LinkedIn poster then did a bit of further analysis and revealed his personal twist on the story on LinkedIn. As you may inform, it nonetheless carried out extremely nicely, producing over 100 feedback and reposts. 

You may also contact folks on to ask if they might contemplate sharing a narrative. For instance, in case your viewers is B2B founders, you might attain out on to a B2B founder and ask if they might contemplate letting you write a narrative on probably the most impactful factor they’ve discovered through the yr. 

There’s additionally a supply known as Help A B2B Writer, which lets you submit requests for quotes from specialists.

9. Incorporate Person Generated Content material

Top-of-the-line methods to make sure you’re creating content material that customers love is to have the customers create the content material for you!

For instance, this post is a wonderful instance of consumer generated content material for Oura Ring:

The one disadvantage is that it may be difficult to get customers to place within the effort to create content material for you.

So one possibility is to run contests or a giveaway for the very best content material.

Whereas giveaways are pretty frequent amongst B2C manufacturers, you might nonetheless do one as a B2B model.

For instance, Trello ran a $5,000 giveaway contest for folks to submit the place they work from whereas touring the world. 

Person generated content material may come out of your workers. For instance, Trello may have additionally requested its workers to take part by sharing the place they work from in Trello. 

10. Create Much less Content material

This tip could appear counterintuitive, however extra content material quantity is just not at all times higher. 

For those who don’t have something insightful to share, don’t publish any content material.

This can be a tip from Alex Hormozi. He claims to scrap loads of the content material that they document if he doesn’t really feel that it’s actually excellent.

So spend extra time on the ideation part and don’t simply publish content material since you really feel that you want to keep updated along with your content material calendar. 

It takes time to create a really excellent piece of content material, and you might even see significantly better outcomes by spending extra time on a single piece of content material than merely creating extra content material.

Take The Subsequent Steps To Generate Nice Content material Concepts Now

For those who’re nonetheless having bother pondering of nice content material concepts, contemplate becoming a member of a peer group just like the Copyblogger Academy, the place you may collaborate and brainstorm content material concepts with different creators.

As well as, you’ll even have entry to hours of content material advertising and marketing programs, and you may ask me any of your content material advertising and marketing questions instantly. 

Alternatively, should you’d quite outsource the complete content material creation course of, you may merely rent the Digital Commerce Partners to do your content material advertising and marketing for you.