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A leaked inner memo from Matt Mullenweg to the workers at Tumblr outlined plans to shift workers out of Tumblr to different groups in Automattic and run Tumblr on with considerably lowered staffing.
Matt Mullenweg subsequently confirmed that the leak was real and provided an evidence of what’s happening with Tumblr.
Tumblr Not Incomes Sufficient
The underside line with Tumblr is that the turnaround they had been working towards by no means materialized and is subsequently not incomes on the ranges that they had deliberate to succeed in.
Tumblr was bought from Verizon for $3 million {dollars} in 2019. Verizon had acquired Tumblr from their acquisition of Yahoo, which had bought Tumblr for $1.1 billion {dollars} years earlier.
The worth was proper however Automattic is claimed by Mullenweg to have spent $100 million {dollars} attempting to show Tumblr round.
However that by no means occurred.
What’s Taking place To Tumblr Workers
The leaked memo and subsequent tumblr put up by Mullenweg defined that 139 workers from the product facet of Tumblr may have the possibility to decide on different jobs at Automattic.
Workers within the Buyer Help and the Belief and Security groups can stay at Tumblr, there are not any plans to allow them to go.
Mullenweg’s assertion he made references to numerous groups at Tumblr by their inner names.
So it helps to know what the inner names for varied groups are:
- Bumblr is the inner identify for the workers on the product facet.
- Happiness is the inner identify for the customer support group.
- T&S is a reference to the Belief and Security group.
Mullenweg’s leaked announcement defined their plans:
“As we talked about previously, if it doesn’t work we’ll have a backup plan and arrange the enterprise so we don’t must let anybody go, we’ll simply must replicate and determine the place else we should always focus our vitality collectively.
This plan is occurring now: the vast majority of the 139 individuals in Bumblr will swap to different divisions.
No plans for any switches in Happiness or T&S.”
What’s Subsequent For Tumblr
No plans to close down Tumblr had been introduced. The plan right now is to create a plan for learn how to function Tumblr with a lowered crew of workers.
Automattic remains to be centered on persevering with in 2024 to see what they’ll do by way of efficiency.
Learn Matt Mullenweg’s assertion in regards to the leaked memo on Tumblr:
Translation of Internalspeak to Externalspeak
Featured Picture by Shutterstock/BigTunaOnline
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