Microsoft updates notification process for ad disapprovals

Microsoft has up to date its electronic mail notification course of to promptly inform entrepreneurs about disapprovals of their advertisements, key phrases, and product provides.

These modifications embody:

• Extra frequent alerts.
• Enhanced insights.
• Technical error notifications.

Why we care. The improved notification course of is designed to provide entrepreneurs faster and extra detailed details about advert disapprovals. This grants you further time to deal with the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices in your consumer.

New course of. The up to date electronic mail notifications have a brand new header that appears like this:

The purpose of the notification replace is to maintain advertisers knowledgeable about lately disapproved advertisements or advert parts. The e-mail will give particulars concerning the account or accounts inside a Supervisor Buyer Account which have new rejections inside the final 24 hours.

For Product Advert Provides, it should additionally now spotlight technical errors that could possibly be affecting the supply’s visibility.

The way it works. To see the rejected content material, click on the hyperlink within the electronic mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you possibly can go to the particular account(s) and consider the rejected content material.

Responding to disapprovals. In case you select to not make any modifications to content material Microsoft has flagged as a doable coverage violation, and like to maintain the disallowed content material as it’s, you don’t have to take any further steps

Nonetheless, if you want your content material to be thought of for approval, make the required modifications to convey the content material into coverage compliance and submit an attraction.

Learn how to attraction. There are two choices out there for those who want to request an attraction:

• Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which choosing “Request Exception.” Right here, you possibly can present a abstract of the disapprovals together with any justification.
• Contact Microsoft Promoting Buyer Assist: You can even contact Microsoft’s Buyer Assist staff by telephone, chat, or by visiting its support page.

What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage staff mentioned in an announcement:

• “Always throughout your use of the Microsoft Promoting providers, you need to adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and rules in every of the markets the place your advertisements serve. These insurance policies guarantee the protection and safety of our providers.”
• “These insurance policies guarantee the protection and safety of our providers. We make use of a mix of human and automatic assessment processes to implement our insurance policies.”
• “After we decide that an advert or advert part might violate coverage, we are going to disapprove the relevant advert or advert part, and the related disapproval message will state the coverage that you just may need violated, and the right way to redress the violation via our attraction course of.”

Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra info.