Microsoft unveils new tool to make cross-border advertising easier

Microsoft introduced a brand new function to simplify cross-border promoting for retailers.

The tech big’s newest software, Feed Labels, is ready to launch in mid-March and is anticipated to be absolutely rolled outl by the top of the month.

What are Feed Labels? With Feed Labels, you possibly can manage merchandise from completely different feeds by utilizing widespread traits like language or product class. For instance, should you promote merchandise within the UK, France, and Germany, you possibly can create a label for all three feeds. This label helps you run adverts displaying merchandise from all these feeds to potential clients in these markets via a focused buying marketing campaign.

The way it works. You may create a buying marketing campaign that targets the feed label, and your adverts will present merchandise from all three feeds to potential clients in these markets. When selecting a feed label, you management which feeds from the designated Service provider Heart retailer will probably be featured in your marketing campaign. Alternatively, you will have the choice to showcase all merchandise inside a single marketing campaign.

Why we care. Feed Labels will make life simpler for advertisers managing campaigns in a number of international locations. This software reduces the workload, permitting advertisers to allocate their time to different necessary marketing campaign duties and priorities.

What Microsoft is saying. Addressing confusion between Feed labels and customized labels, Microsoft mentioned in an announcement:

• “Feed labels are completely different from customized labels, that are used to subdivide merchandise inside a single feed based mostly by yourself standards.”
• “Customized labels are helpful for creating granular bid methods and reporting inside a marketing campaign, whereas feed labels are helpful for creating broad focusing on methods throughout a number of feeds and campaigns.”
• “For purchasers who really feel extra snug utilizing nation/area of sale, we’ll proceed supporting this selection for each product feeds and buying campaigns.”

Deep dive. Learn Microsoft’s announcement in full for extra data.