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Microsoft is shopping for Google Adverts to advertise its search engine, Bing, on Google Search. I feel this has been occurring a very long time, however you’ll be able to set off Bing Adverts on Google Search by means of the Google Adverts system for some queries.
Glenn Gabe posted about it a number of days in the past on X, he wrote, “Inception for Search Engines -> Bing working Google Adverts, driving customers to Bing search outcomes, which ends up in affiliate content material.”
Here’s what it appears to be like like:
Whenever you click on on the advert in Google Search, you might be taken to the Bing Search outcomes for that question. The Bing search outcomes web page has its on Microsoft Promoting search advertisements, it has product listings and extra affiliate content material. Here’s a partial screenshot:
Simply as an FYI, Ask.com did this over a decade ago.
It makes you marvel if Bing is doing this to win over Google customers or if they’ve some kind of mannequin the place they’ll make extra on their advert clicks than what they’re paying for the Google Advert click on…
Discussion board dialogue at X.
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