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Microsoft Promoting launched a brand new analytics dashboard to assist publishers measure their promoting income extra successfully.
The dashboard, Monetize Insights, is now accessible worldwide on the tech big’s supply-side platform, Microsoft Monetize. Monetize Insights offers efficiency intelligence and capabilities, akin to:
- Graphs and comparability charts that inform the total story of advert income efficiency.
- Filters to look at information associated to income drivers and stock metrics.
- Contextual bid rejection particulars, akin to demand points, advert high quality settings and value flooring.
All publishers leveraging Microsoft Monetize to promote owned and operated stock can use Monetize Insights to investigate their advert income efficiency.
Why we care. Monetize Insights ought to save publishers time. The dashboard eliminates the necessity for advanced reporting setups by offering a number of views and instruments.
Complete income tab. This tab offers entry to key efficiency indicators (KPIs) akin to impressions, advert requests, fill fee, win fee, and income. Its comparability charts reveal traits and important modifications.
Bid Rejection tabs. These tabs provide entry to details about revenue-impacting blocks, akin to advert high quality settings, enabling publishers to grasp how stock settings affect gross sales. Clear bid rejection values make it straightforward to pinpoint changes that may unlock income or validate previous selections.
The Bid Rejection tabs embody information throughout advert high quality, offers, demand points, and flooring guidelines (the minimal bid quantity a writer can set for his or her stock). Every view exhibits:
- Advert High quality: Publishers can consider alternatives to regulate advert high quality (blocking) settings by inspecting revenue-impacting blocks.
- Flooring: Decide the typical blocked bid value ensuing from value flooring for every writer.
- Offers: View probably the most important bid rejections by deal together with the share change on one display within the Abstract tab.
- Demand Points: Establish points arising from purchaser habits, akin to native asset mismatch, lacking inventive ID, or extreme video period.
The Bid Rejection tabs additionally provide contextual particulars a few rejection, together with its trigger and begin time. If relevant, you possibly can preview as much as 5 blocked creatives immediately inside the aspect panel, evaluation them, and obtain them if needed.
Get the day by day publication search entrepreneurs depend on.
Deep dive. Learn Microsoft’s announcement in full for extra info.
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