Now you can see Microsoft Copilot, previously Bing Chat, referrer knowledge in your Google Analytics reviews. Himanshu Sharma posted about this on X yesterday, he stated, “Copilot has began sending referrer knowledge to GA4.”
Himanshu Sharma shared this chart displaying https://copilot.microsoft.com displaying up in GA4 as a referrer:
To see it, you should use the next regex to filter out all of the AI visitors in your reviews: .*.ai.*|.*.openai.*|.*copilot.*
Himanshu added that you could “modify it in case you see new referrers from AI bots.”
So now you’ll be able to observe a bit extra from Copilot in your GA4 profiles.
Discussion board dialogue at X.
