Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft despatched emails to some Microsoft Promoting advertisers to allow them to know that if they’ve run an import from Google Adverts to their Microsoft Promoting account, going ahead, Microsoft will proceed to mechanically import your Google Adverts conversion information to your Microsoft Promoting campaigns.

This electronic mail was shared by Kirk Williams who posted it on X – he mentioned, “Heads-up should you at the moment import from Google to Microsoft, they will automaticaly import your conversions (and presumably mess stuff up!!!) within the subsequent few weeks so that you would possibly wish to shut that auto-import perform off.”

The e-mail reads:

Good day from Microsoft Promoting,

We’re writing to let you realize that you’re going to quickly be capable to import conversion targets from Google Adverts and optimize your campaigns utilizing these conversions. We’ll start to assist this characteristic beginning in two weeks and step by step roll it out to all prospects. This characteristic will assist you extra successfully and effectively sync your Google Adverts and Microsoft Adverts workflows, enabling you to perform extra with much less work on each platforms.

What to anticipate

• When you run an import — whether or not it is scheduled or not — we’ll begin importing your conversion targets by default, so that you need not take any motion.

• We encourage you to arrange a UET (Common Occasion Monitoring) tag with Google Tag Supervisor immediately if you have not finished so already, to make sure that these new conversion targets are absolutely arrange and might obtain conversion occasions.

• In case your imported campaigns use a conversion value-based bid technique akin to Max Conversions, we are going to proceed to make use of the identical technique and optimize these campaigns primarily based on the brand new conversions.

• If you would like to not import conversion targets, you possibly can uncheck the ‘Import conversion aim’ setting within the ‘Customise your import settings’ step of the import course of

Please contact your account supervisor or Help you probably have any additional questions.

That is one thing everybody who does Microsoft Promoting ought to pay attention to.

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