Siteimprove introduced the acquisition of MarketMuse, making a complete SaaS resolution for content material, accessibility, and website positioning. This unifies important advertising and marketing processes, benefiting prospects of each organizations with a single, built-in platform.
MarketMuse
MarketMuse is a number one AI content material planning software program that helps customers analysis, plan and execute a scaled content material technique. MarketMuse permits customers to research their content material to grasp if it adequately covers a subject and might scale as much as analyze your complete general matter and create content material briefs that take the guesswork out of making a content material calendar, enabling a company to have the ability to persistently publish prime quality authoritative content material.
Siteimprove
Siteimprove is a platform for analyzing content material for website positioning and accessibility in addition to steady website monitoring for points.
MarketMuse’s Jeff Coyle wrote:
“I’m excited to announce that MarketMuse has entered a definitive settlement to be acquired by Siteimprove, one of many largest gamers in martech!
Siteimprove’s recognized far and vast for assembling accessibility, digital governance, analytics, website positioning, and cross-channel promoting into one platform.
The acquisition spells transformation: Entrepreneurs of all stripes shall be relieved of attending to the ever-changing technical particulars that shroud their work. It signifies that you’ll be higher capable of concentrate on transformative technique somewhat than trivia — and construct higher digital experiences which are significant, credible, and ship outcomes.”
The announcement states that MarketMuse prospects may have a extra unified strategy to website positioning, Accessibility and Content material Optimization from one SaaS platform.
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Breaking News: MarketMuse Enters a Definitive Agreement to be Acquired by Siteimprove!
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