Microsoft Bing managed to steal a tiny little bit of Google’s search market share within the final 12 months within the U.S., even much less globally. However make no mistake – Google stays the dominant search engine.
This regardless of the launch of the new Bing, powered by ChatGPT designed for Search, one 12 months in the past, which many believed may ignite a real contender to problem Google. As a substitute, the search market stays primarily at established order.
Why we care. When Microsoft CEO Satya Nadella introduced the new Bing on Feb. 7, 2023, he known as it “a brand new day for search.” Now, one 12 months later, it seems extra like the identical outdated track and dance. Questions stay about whether or not generative AI is the game-changer both Microsoft or Google have hyped it as.
By the numbers. Listed below are the variety of search engine referrals during the last 12 months (evaluating February 2023 to January 2024 full month information), in response to StatCounter:
- Microsoft Bing’s U.S. search market share rose to 7.87%, from 6.35% (+1.52). Worldwide, Bing’s search market share elevated from 2.81% to three.43% (+0.62).
- Google’s U.S. search market share declined, from 88.96% to 87.46% (-1.5). Worldwide, Google’s search market share decreased from 93.37% to 91.47% (-1.9).
This information signifies Microsoft Bing and Google primarily swapped 1.5 proportion factors within the U.S. In the meantime, worldwide, Google misplaced practically 2 proportion factors – nonetheless, Microsoft Bing solely gained lower than a proportion level of that.
However. Microsoft as soon as mentioned stealing 1 proportion level of search can imply a further $2 billion of recent search income for Microsoft.
It’s arduous to know if that income truly materialized as a result of Microsoft solely reviews percentages in its earnings reviews. Nevertheless, Microsoft did report an 8% increase in Search and News Advertising revenue on Jan. 30 and on the earnings name Microsoft’s Chief Monetary Officer Amy Hood reported “larger search quantity.”
In the meantime. Google responded to the brand new Bing by launching its Search Generative Experience, which stays an experiment in Labs. Google additionally unveiled its Gemini model in December, which is now in Bard, utilized in SGE and can quickly be baked into Google Search quickly.
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