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LinkedIn is launching a brand new answer for monitoring marketing campaign efficiency with out third-party cookies.
Dynamic UTMs, which might be out there to all customers globally by the tip of March, simplify including customized monitoring parts to marketing campaign URLs, enhancing monitoring accuracy.
Beforehand, entrepreneurs needed to manually create UTM parameters for his or her campaigns, however with Dynamic UTMs, this course of is automated.
What are UTMs? UTM parameters, quick for Urchin Monitoring Module parameters, are small items of textual content added to the tip of your advert’s vacation spot URL that may enable you to monitor details about the supply of an advert click on. For instance, you’ll be able to add monitoring parameters to assist measure what number of clicks to your web site have been from a selected marketing campaign or placement.
Why we care. UTMs are important for entrepreneurs to understand a marketing campaign’s efficiency, particularly in a privacy-focused panorama, as they don’t depend on third-party cookies or IP addresses for advert measurement. Nevertheless, creating them manually may be time-consuming, inefficient and susceptible to errors. This answer appears to be like handle these challenges.
Supported URL monitoring parameters. You possibly can add each static and dynamic URL parameters to your campaigns (see the screenshot under). When including a URL parameter, you’ll want so as to add each the parameter key and worth.
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Deep dive. Learn LinkedIn’s announcement in full for extra data.
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