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Almost all the pieces we do on-line is tracked. That will not be a secret, nevertheless it’s actually an uncomfortable actuality for many. In a 2020 study, 91% of respondents had been involved in regards to the quantity of knowledge firms can acquire about them. At present, we’re seeing laws slowly catch as much as these considerations, and Massive Tech firms are rolling out new privateness options to attenuate abuse and anonymize the info they acquire from customers. However shoppers are nonetheless skeptical and steadily opting to seek out their very own approach to discover the net, privately.
This rising viewers of privacy-minded searchers is more and more abandoning Google for a search engine with this purpose in thoughts, DuckDuckGo. So, is DuckDuckGo legit? If that’s the case, what do it is advisable to find out about it? We’re sharing all of the solutions.
Desk of contents
What’s DuckDuckGo?
DuckDuckGo is an rising search engine that ought to feel and look much like what customers ought to count on from Google or Microsoft (though they’ve been round since 2008!). From DuckDuckGo.com, searchers can discover solutions to their queries collected from countless sources, oftentimes listed from their very own crawler (DuckDuckBot.) Extra than simply hyperlinks—the DuckDuckGo SERP contains widespread options like maps, climate, native enterprise data, photos, movies, procuring—and even adverts.
And similar to Google and Microsoft, DuckDuckGo additionally gives its personal web browsers for desktop and cell gadgets and free personal email companies. The suite of merchandise from DuckDuckGo could be very akin to what most would count on from different main search networks.
The important thing differentiator that DuckDuckGo highlights in its suite is its excessive concentrate on its consumer’s privateness. Not like Google and Microsoft’s engines like google, browsers, and different merchandise—DuckDuckGo doesn’t create distinctive cookies, retailer your IP addresses, search and looking historical past, or every other distinctive identifiers. DuckDuckGo has none of your private data and due to this fact has by no means offered any private data. DuckDuckGo is all the time encrypted, and privateness is its core worth.
Most tech firms’ privateness insurance policies are tombs of legalese. DuckDuckGo’s privacy policy opens merely and shortly: “We don’t monitor you. That’s our privateness coverage in a nutshell.”
DuckDuckGo’s distinctive respect for its customers’ privateness has earned it extra reward and a spotlight over the previous few years and it’s rapidly rising as greater than only a area of interest tertiary search engine right into a extra distinguished different to Google. As DuckDuckGo’s consumer base grows, so does its alternative for savvy entrepreneurs to succeed in a really distinctive viewers which are ditching Google.
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5 DuckDuckGo statistics it is advisable to know
To be taught extra about this new viewers, I’ve collected a number of fascinating statistics from DuckDuckGo.
1. How many individuals use DuckDuckGo?
When trying into DuckDuckGo, your first query might be how many individuals use it? How typically are they looking?
At present, 3.1 billion searches happen on DuckDuckGo each month. DuckDuckGo has grown its viewers to over 46 million customers around the globe. And though that could be only a small fraction when in comparison with Google’s spectacular attain—many individuals who search on DuckDuckGo accomplish that as a result of they not belief Google with their knowledge. 6.4 million customers on DuckDuckGo can’t be reached on Google Search.
2. Who makes use of DuckDuckGo?
Each Google and Bing see roughly a 50/50 cut up between female and male audiences. Apparently—DuckDuckGo has a slight skew alongside gender traces, with almost 60% of their visitors from males.
The age demographics of DuckDuckGo customers are much like that of Google and Bing’s, with a small promising progress within the youthful 18-24 age vary.
The earnings distribution of DuckDuckGo’s viewers is absolutely the place it shines to most entrepreneurs. DuckDuckGo attracts a small however very prosperous viewers. The median earnings within the US is about $44,000, however greater than 85% of DuckDuckGo’s customers make above that common earnings—with over 60% of them making at the very least $100,000!
3. How do folks search on DuckDuckGo?
Google prides itself on its “mobile-first” mantra—and for the higher half of the final decade, mobile has made up most Google’s reach. Microsoft—and it’s private computing dominance—has strongly cemented its personal Bing search engine as a major player in the desktop search market. Privateness-focused DuckDuckGo customers actively take their preferences throughout each gadgets. Within the US, over 15 million searchers use DuckDuckGo on each desktop and cell—with lower than 5 million utilizing the privacy-focused search engine on only one machine.
Apparently, these over 20 million cell searchers assist catapult DuckDuckGo to the #2 search engine on mobile in the USA. Nonetheless significantly behind Google’s huge cell dominance, these 20 million customers nonetheless make up a large inhabitants of the US market.
4. The place do folks use DuckDuckGo?
DuckDuckGo is headquartered in Pennsylvania and for many of its historical past has been an rising competitor within the US Search Market. However as Google has struggled to calm privateness considerations throughout the globe, it has been profitable in taking market share from the search big in a number of main worldwide markets. At present, DuckDuckGo makes up about 1% of all cell searches in the UK and Germany and a couple of% of cell searches in america. Equally, DuckDuckGo makes up about 2% of all desktop searches inside the UK and Germany and about 3% throughout the US.
Roughly 58% of all of DuckDuckGo’s searches come from america. DuckDuckGo’s main worldwide markets are in Europe, Canada, and Australia—the place it receives 22%, 3%, and a couple of% of its remaining visitors, respectively.
5. Are folks utilizing solely DuckDuckGo to look?
The first purpose folks begin utilizing DuckDuckGo is as a result of they need the privateness that they’ll’t get from different engines like google, browsers, and electronic mail companies. DuckDuckGo isn’t the default search engine or browser on any machine—searchers usually must manually replace their preferences to make the change to DuckDuckGo. On condition that lively determination—most customers don’t readily change between the privacy-focused search engine and its conventional opponents. Three-quarters of DuckDuckGo searchers don’t use Google search in any respect and 69% don’t use Bing both.
Which means that these searches on DuckDuckGo are a singular viewers that you just can’t attain when you’re merely simply promoting on Google Advertisements.
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How one can promote on DuckDuckGo
The rising DuckDuckGo viewers of prosperous, privacy-concerned searchers that may not be discovered on Google or Bing is a invaluable one which entrepreneurs will wish to attain. DuckDuckGo prominently shows paid search adverts atop their SERP like different engines like google, nevertheless it doesn’t have its personal advert platform like Google or Bing. As an alternative, DuckDuckGo companions immediately with Microsoft Promoting as an unique premium search accomplice.
To promote on the DuckDuckGo SERP, first create a Microsoft Advertising account. Then, create a brand new search marketing campaign or import your current Google Ads campaigns into Microsoft Advertising. Lastly, when organising your advert teams, be sure you choose your advert distribution settings to point out your adverts throughout your complete Microsoft Promoting community.
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Give it a go together with DuckDuckGo?
Whereas it’s not going that customers will flee Google for this newer search engine, it’s essential to know the important thing gamers within the search engine sport. That is very true as advertisers and entrepreneurs search for methods to succeed in customers irrespective of the place they’re looking on-line, making DuckDuckGo a possible place so that you can develop your viewers and attain.
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