Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

This week on the

Marketing Update

on HubSpot.television, Mike and Karen mentioned a few loopy, out-of-the-box advertising campaigns.

Domino’s Goes Actual Time

The primary instance got here from Domino’s Pizza. Again in April 2009 on the Advertising and marketing Replace, we talked about how Domino’s was taken without warning by an

unfortunate YouTube video

. We have additionally mentioned the corporate’s reinvention by means of a sequence of revolutionary advertising campaigns together with a

brand new pizza recipe

. Now Domino’s has gone one step additional and brought its

marketing efforts real time

by permitting stay Twitter feedback from its prospects to be displayed on a billboard in Occasions Sq.. 

In keeping with Mashable, “The marketing campaign, which runs from Monday till August 23, will embody buyer feedback — good, dangerous, or impartial — on a 4,630 square-foot billboard. The feedback, that are filtered for dangerous language and appropriateness however not for sentiment, are culled from 

Domino’s Tracker

, which permits Domino’s prospects to trace the progress of their pizza orders on-line. Customers whose feedback are chosen additionally get a hyperlink to a video clip of their remark because it ran on the billboard.” 

Dominos is a good instance of an organization taking dangers by incorporating a extra real-time method and making an attempt out some new, out-of-the-box advertising. How may you utilize real-time ways to

experiment in your marketing

? 

Jonathan’s Social Experiment

Our second is not about an organization doing loopy, out-of-the-box advertising, however about a person making an attempt one thing loopy and an organization’s response. Final week, Jonathan Stark began a

social experiment

by placing a replica of his Starbucks card on the web utilizing a cellular app code, and welcoming anybody to make use of it.

He defined it as an identical idea to the 

“take a penny, leave a penny”

 trays at comfort shops within the U.S., and that he was adopting comparable “get a espresso, give a espresso” terminology for his card. In keeping with

CNN

, “As of Monday afternoon, he stated, $3,651 had been spent on the cardboard, which he began with a $30 stability. Not less than 177 folks had donated cash to it.” 

Whereas Jonathan’s experiment is a good instance of somebody doing one thing loopy and out-of-the-box on the web, he’s fully unaffiliated with Starbucks. Nonetheless, Starbucks’ response to the experiment confirmed the corporate understands it is best to encourage your group to become involved and promote your model. In an e mail to CNN, Gina Woods, director of government communications for Starbucks, stated, “We predict Jonathan’s mission is de facto attention-grabbing and are flattered he selected Starbucks for his social experiment. We’re curious to see how his mission continues to evolve.”

As a marketer, what sort of attention-grabbing

social experiments

may you attempt on behalf of your organization? How may you get your group engaged and advertising in your behalf?