Integrating your video strategy with your blog strategy  • Yoast

Whereas we reside in a video world, blogs aren’t going wherever. As Cindy factors out in her submit about the future of blogging in a video-obsessed world, there’s nonetheless area for blogs and written content material in a world dominated by short-form movies. As TV hasn’t precipitated the demise of books or newspapers, there may be room for written and video content material in internet advertising. Let’s learn how to combine your video and weblog methods.

A distinct expertise

The core distinction between video and on-line writing is shopper expertise. Written content material requires energetic participation from the reader. They have to decide which sections to concentrate on and at what tempo to take the data.

Video is a extra passive type of consumption, the place the creator determines the operating time and controls the expertise. You’ll be able to’t skim-read a video. It additionally performs throughout conceptual, visible, and aural schools, whereas textual content solely connects with us on a conceptual stage.

In at the moment’s mixed-media world, the very best use of blogs and movies is an built-in technique. In such a method, every type influences the opposite and works collectively.

There are just a few methods you may take into consideration getting began.

Flip your weblog posts into movies

Sure posts are best to transform into movies, giving them further life past your weblog. You’ll be able to submit these on YouTube and social media. As well as, you need to use these to enhance and enhance the standard of your weblog posts.

The weblog posts that are inclined to work finest as movies are these with a robust particular person editorial perspective. We all know these as “op-ed” sort content material in conventional journalistic language.

When the submit is written with the voice and experience of a person, listening to from that particular person on digicam helps so as to add authenticity and credibility to the submit itself. It ensures the core message might be distributed throughout social media extra successfully.

The only method to do that is to plan for a speaking head video after writing the submit – both as a monologue or an interview.

Firstly, reverse engineer your article to find out the theme (core message). Discover the factors that assist discover and clarify the theme.

Write these down, after which sit in entrance of a digicam. Speak your method by them, or construction a extra formal interview the place an interviewer asks questions on every level to get you (or the author) going.

These movies can then be edited to incorporate branded visible components, textual content overlays, and cropped for the optimized formatting of various platforms.

Typically, it’s higher to shoot 16×9 horizontally, with the expertise’s face within the heart of the body. From there, crop these to create vertical movies for TikTok and Instagram.

Flip your movies into weblog posts

Do you have got a YouTube channel that’s driving quite a lot of views? Do you appear to get quite a lot of engagement along with your video posts on LinkedIn? Take into consideration how these movies may have the ability to be tailored to a written type.

Typically, you is perhaps creating a fast video primarily based on an thought, and lo and behold, it appears to resonate along with your viewers or choose up quite a lot of views from a YouTube search.

Maybe it’s then value enthusiastic about whether or not there’s a blog-style execution of this concept that will work. Examples of this is perhaps a listing of step-by-step directions for a tutorial thought or a number of slides and pictures with supporting textual content explaining what they present.

A easy solution to get going right here is to tug out the transcription of the video. Upon getting that, reformat it into plain textual content, after which use this as a foundation to edit. Instruments like Descript are nice for pulling the transcription from any video, and you’ll then export it to Phrase or Google Docs.

In case your video is rambling or unstructured, you need to use ChatGPT or one other LLM AI to summarise the core factors in additional of an article type.

Do not forget that the character of media sorts on the net is rather more fluid than ever. Weblog posts can embody video embeds, pictures, audio, interactive components, and extra.

Take into account cases the place a mixed-media method could also be preferable to only pure textual content. Discover out the place the totally different media sorts can assist each other. Recipes, for instance, are sometimes nice after they embody lists of elements, a abstract of the strategy, some supporting copy, a picture of how the ultimate product is meant to look, and a video demo.

So, as you intend out a content material calendar, take into account earlier than drafting the potential of video as a part of any posts you’re writing, and bake that into the artistic course of. Even should you don’t have manufacturing sources to do greater than a easy speaking head video, it may possibly assist with EEAT components. You’ll be able to display authenticity and use the non-public connection supplied by video to construct belief.

Don’t overlook to implement Video website positioning

One of many nice advantages of including video to your weblog posts is that these pages can rank in video search and Google natural search. 

By implementing Video website positioning — which Yoast Video SEO for WordPress automates — your weblog posts can seem within the “movies” tab in Google and generally as video outcomes with a wealthy snippet in common internet search.

This implies you need to use video to enhance consumer expertise and drive extra site visitors to your weblog!