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People usually tend to favor content material generated by AI than written by a human, in keeping with a shocking new survey.
Why we care. Whereas AI can’t fully substitute people in content material creation, clearly generative AI can create content material that resonates with shoppers.
Generative AI 6, people 0. In six AI- vs. human-generated content material battles, the generative AI model “gained” every.
Right here’s an instance of 1 such battle, the place the duty was to jot down an introduction for a weblog publish about the most effective cat meals for indoor cats. AI gained 54% to 46%:
Within the different 5 battles, AI defeated people at writing social media advertisements (70% to 30% and 54% to 47%), writing a weblog publish paragraph (60% to 40%), writing a social media publish (65% to 35%), and writing a product description (65% to 35%).
However. Whereas the survey is fascinating and shocking, it’s necessary to notice that whereas AI gained on desire on this survey, that won’t translate to precise efficiency (e.g., visitors, leads, income, rankings, engagement).
Methodology. The survey of 700 U.S. shoppers (50.2% male, 49.5% feminine) was included as half of a bigger Semrush report known as Think Big with AI: Transforming Small Business Content Marketing” (PDF obtain required). Age breakdown:
- 38% of respondents have been 25-44.
- 12% have been 18-24.
- 18% have been 45-54.
- 32% have been 55 or older.
Semrush “labored with a number of writers” to create the human copy. To supply the AI content material, Semrush used detailed prompts (e.g., pointers on tone of voice, size, readability, targets) and typically needed to write two or three extra prompts to refine the top consequence.
Classes realized. As Semrush wrote within the report:
- “These outcomes present that AI-written content material will be efficient and resonate together with your prospects. For those who immediate your AI instruments nicely sufficient, you possibly can create partaking and high-quality advertising copy.”
- “Nevertheless, our experiment doesn’t counsel that AI is sufficient for content material writing.”
Why folks seemingly most popular the AI-generated content material:
- It rapidly obtained to the purpose.
- It clearly highlighted worth propositions or reader considerations.
- It was simpler to learn and perceive.
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