How to Duplicate a Google Ads Campaign: 7 Steps

Google permits advert managers to duplicate Google Advertisements campaigns that can be utilized as de facto templates to avoid wasting time on future marketing campaign creation. Learn on for a step-by-step information.

Tips on how to duplicate a Google Advertisements marketing campaign:

1. Sign into your Google Ads manager account
2. Select “Campaigns” from left-hand menu
3. Check the boxes that correspond to the campaign name (or related elements you’re looking to copy) 
4. Navigate to the drop-down Edit menu and click Copy
5. Head back to the Edit menu and click Paste from the options available
6. Click Done
7. Paste in the new campaign

Image it: You’ve constructed and launched a strong digital advertising marketing campaign in Google Advertisements. Your viewers is clicking, your touchdown web page is resonating, and the ROI is trending in the precise course. Now that it’s time to create a brand new paid search marketing campaign, nicely, if it ain’t broke, why repair it?

That’s the thought behind duplicating or cloning a Google Advertisements marketing campaign. Not solely does this prevent time on pay-per-click (aka PPC) advert marketing campaign creation, but it surely helps guarantee your efforts proceed heading in the right direction. 

Let’s break down how one can copy campaigns in Google Advertisements — and why you may wish to.

Tips on how to create a replica marketing campaign in Google Advertisements

When you’ve determined you wish to duplicate an current marketing campaign in Google Advertisements, the steps are pretty easy.

 1. Signal into your Google Advertisements supervisor account

 2. Choose Campaigns

Discover this on the left-hand menu on the web page.

 3. Examine the containers that correspond to the marketing campaign identify

You may as well do that with any associated components you’re trying to copy. 

 4. Navigate to the drop-down Edit menu and click on the Copy possibility 

Alternatively, you should utilize whichever keyboard shortcuts work to repeat objects in your pc or system.

 5. Head again to the Edit menu and click on Paste from the choices accessible

You should definitely verify the containers subsequent to the accounts you need the campaigns or components to be pasted into. At this stage, you might also have to pick which account you’re pasting the marketing campaign to, if you happen to handle a number of.

 6. When you’re all set, click on Achieved

You’ve got the choice to verify off the “Pause new campaigns after pasting” field if you happen to don’t need the brand new campaigns to begin working simply but. 

 7. Click on Paste to stick within the new marketing campaign

And voila! Your new marketing campaign is now a mirror picture, together with the identical advert teams, bid methods, unfavorable key phrase, and concentrating on settings.

Professional tip: Google advises ensuring the account you’re pasting the brand new marketing campaign into is ready to the identical foreign money because the account it was copied from, if relevant. If not, the marketing campaign gained’t paste. 

Why must you duplicate a Google Advertisements Marketing campaign?

It’s best to duplicate a Google Advertisements marketing campaign if you happen to launched one which carried out nicely and wish to save time establishing your subsequent related marketing campaign.

Reasonably than going by the motions of inputting the identical data, you’ll be able to have, as Google puts it, a little bit of a “head begin” transferring ahead by copying and cloning or duplicating the marketing campaign particulars.

Together with campaigns, you can even duplicate advertisements teams, advertisements, audiences, and key phrases. Not solely that, however if you happen to occur to handle a number of accounts with your individual Google Advertisements supervisor account, you’ll be able to copy the entire above advert components throughout numerous accounts. 

Professional tip: You may copy a number of campaigns directly, too. Merely observe the identical directions under, however verify all of the containers subsequent to the campaigns, advert teams, key phrases, or advertisements you wish to duplicate. 

Widespread errors: Whenever you shouldn’t duplicate a marketing campaign

You clearly don’t wish to duplicate a poorly performing marketing campaign. However there are different situations the place it is best to keep away from copying a marketing campaign as nicely. 

Duplicating a marketing campaign copies over advert schedules, geotargeting, and bidding methods. So, if you wish to present your advertisements at totally different occasions, goal a special geographic location, or use a special bidding technique, it’s most likely greatest to begin from scratch. 

Sam Yadegar, CEO of HawkSEM provides that “you wish to ensure you don’t have unfavorable key phrases that battle with one another, perhaps in a marketing campaign a key phrase must be unfavorable, however within the duplicated marketing campaign that is probably not the case.”

Tips on how to duplicate a Google Advertisements advert group

As Google states, an advert group “accommodates a number of advertisements that share related targets. Every of your campaigns is made up of a number of advert teams.” Having advert teams may help you set up your numerous campaigns by issues like product, service, or characteristic.

For that reason, you could wish to clone an advert group to a brand new marketing campaign. Right here’s how one can do it.

1. Once more, you’ll ensure you’re signed into your Google Advertisements supervisor account. 
2. Navigate to the menu on the left aspect of the web page, then choose Advert Teams.
3. From there, choose the advert teams you wish to duplicate by checking their respective containers.
4. Subsequent, go to the Edit menu and click on Copy.
5. On that very same menu, click on Paste.
6. Choose the marketing campaign or campaigns the place you need the advert group to be pasted by way of the marketing campaign picker, then click on Achieved.
7. Examine the field for “Pause new advert teams after pasting” if you happen to don’t need them to right away launch.
8. Return to the Edit menu and click on Paste.

Searching for extra on establishing a paid search marketing campaign? Take a look at our weblog “How to Set Up a Google Ads Campaign: The Ultimate Guide” for an entire Google Advertisements tutorial.

Tips on how to copy an advert in Google Advertisements

Alright, let’s get extra granular. Possibly you simply wish to copy an advert into one other advert group relatively than a complete marketing campaign. 

No drawback – right here’s what it’s essential to do.

1. First, verify that you simply’re nonetheless signed into your Google Advertisements account.
2. On the left-side of the web page, click on the Advertisements & Property possibility.
3. Choose the advertisements you wish to clone by checking their respective containers.
4. Navigate to the drop-down Edit menu and click on Copy, then Paste.
5. Choose the marketing campaign you wish to paste your advertisements to by way of the advert group picker.
6. Click on Achieved.
7. When you don’t need the advert to begin working instantly, verify the “Pause new campaigns after pasting” field.
8. When you’re duplicating an advert that already exists on this advert group, verify the field for “If advert already exists in vacation spot, create duplicate.” In any other case, simply click on Paste.

Tips on how to copy audiences in Google Advertisements

Google Advertisements viewers concentrating on consists of individuals grouped by numerous demographics, from curiosity to intent and lots in between. When you’ve discovered an efficient viewers on your very best shopper persona, it might be helpful to duplicate them for a number of advert teams or campaigns. 

Right here’s how one can duplicate Google Advertisements audiences:

1. Be sure to’re signed in to your Google Advertisements account.
2. Choose “Audiences” from the left-side menu on the web page.
3. Choose the audiences to clone by checking the containers subsequent to all that apply.
4. Head to that Edit menu and hit Copy.
5. Choose Campaigns or Advert Teams, then select the campaigns or advert teams you wish to paste into from the drop-down menu.
6. Return to the Edit menu and hit Paste.
7. When you don’t need the brand new viewers advertisements to begin working straight away, choose the field that claims “Pause new audiences after pasting.” In any other case, simply hit Paste.

Professional tip: Need to embrace the bid technique related to these audiences as nicely? Merely verify the “Embody bids” field.

Tips on how to duplicate key phrases in Google Advertisements

Key phrases are the center of a profitable paid search advert marketing campaign. These search phrases are the thread that join the precise folks to your services or products. 

To duplicate a single key phrase into an advert group, right here’s what to do:

1. Go to your Google Advertisements account.
2. Choose Key phrases from the left-hand menu.
3. Click on the containers subsequent to the key phrases you wish to copy.
4. Discover the Edit menu and choose Copy from the drop-down choices.
5. In that very same menu, click on Paste.
6. Utilizing the advert group picker, choose the advert teams you wish to paste your duplicated key phrases into, then click on Achieved.
7. Resolve whether or not or not you wish to additionally embrace ultimate URLs and current bids with these cloned key phrases.
8. When you don’t need the brand new key phrases to begin working straight away, choose the field for “Pause new key phrases after pasting.”
9. Lastly, click on Paste.

Professional tip: Whenever you paste key phrases into a brand new marketing campaign, take into account these key phrases will use the funds set for that specific marketing campaign – you’ll be able to copy the touchdown web page URLs and bids as nicely, if you want. 

What to do if in case you have points duplicating a Google Advertisements marketing campaign

Having bother copying or pasting a marketing campaign, advert group, advert, viewers, or key phrases? The search engine explains that you simply may get a “Paused resulting from system errors” message throughout this course of. Right here’s how one can deal.

1. First, learn the supplied description paired with the error message.
2. Choose the View Particulars possibility for more information.
3. When you’re on the Element web page, navigate to the Change column to see which motion you lately tried.
4. Subsequent, try the Standing column’s data to see what choices you might need to repair your situation.
5. Click on the marketing campaign you’re working with within the Marketing campaign tab.
6. Overview and repair any points you see. 
7. Attempt to allow the marketing campaign once more.

Professional tip: When you suspect the error is one thing small and inconsequential, you’ll be able to select to allow it anyway. Simply be assured that there’s no precise drawback first.

The takeaway

After taking the time to check, obtain an reasonably priced price per click on (CPC), craft eye-catching advert copy, and implement optimization ways to your campaigns, with the ability to duplicate them is a win-win. 

Whether or not you’re deeply invested in your Google Advertisements Editor app or work alongside a advertising company, saving time on marketing campaign creation means you’ll be able to make investments extra in different components like lead technology, key phrase analysis, and analyzing metrics. 

This text has been up to date and was initially revealed in February 2023.