How to Do Meme Marketing, According to Memelord Jason Levin

When most individuals see memes pop up, they don’t assume a lot about them.

“Oh it’s only a silly meme web page,” you may say. “What’s there to consider? What’s the large deal?” However what if I informed you a few of these “silly meme pages” are making thousands and thousands?

And what if I informed you it wasn’t simply meme pages, however a few of Silicon Valley’s hottest startups and the world’s most iconic luxurious manufacturers are utilizing memes to make thousands and thousands, too? Would you begin excited about easy methods to use memes in your advertising and marketing too? After all you’ll!

Meme advertising and marketing leverages the ability of humor to get consideration on the web, however humor-based advertising and marketing isn’t a brand new factor. It’s been carried out for tons of of years since newspaper adverts within the 1700s for magical hair progress potions.

Meme advertising and marketing is simply the most recent internet-native model of it. And it’s been utilized by the most important manufacturers on the planet — from Duolingo to Porsche, Sony, and extra.

As Gen Z and Gen Alpha take maintain and turn out to be the following class of founders, CEOs, and CMOs, I imagine this development will solely proceed to develop.

Right here’s why it’s best to implement it in your advertising and marketing technique ASAP.

Memes are the best leverage advertising and marketing on earth.

Leverage is all about reaching greater outcomes with much less work.

Meme advertising and marketing isn’t some magical get-rich-quick scheme. It’s a lever to tug like anything. And I believe it’s one of many strongest on the market.

Give it some thought. Memes are:

1. Free to make
2. Quick to make
3. A straightforward option to go viral

What might be greater leverage than that?

After I realized this, I turned obsessive about understanding the methods to meme advertising and marketing.

I interviewed each memelord, meme marketer, and meme web page operator I might discover: a memelord who bought a content material company for $1M+, a progress hacker at a fintech startup value $100M+ whose foremost progress tactic has been adverts on meme pages to develop it, and a startup founder who drove $3M+ in SaaS gross sales from viral memes and bought his firm for $100M+.

Then, I wrote all about it in my e book Memes Make Millions.

However I didn’t simply write in regards to the techniques.

I put the techniques into motion to show they labored. I tweet memes like a madman and get thousands and thousands of views each month.

I went viral and bought 26M+ views for a video of me studying meme-y books on the New York Subway. I even went viral in Paris and bought changed into a meme!

All this consideration has resulted in tons of of hundreds of {dollars} per yr as a advertising and marketing advisor serving to startups go viral (and blow up the web).

So, how does meme advertising and marketing work?

Step 1. Be taught the business and developments.

If you happen to tried paying me $100k to make memes about hockey, I couldn’t do it.

I do know nothing about hockey (besides that Canadians are weirdly good at it for some motive). However I could make memes about startups and enterprise capital all day.

I dwell and breathe startups. I hearken to All-In and My First Million. I am going to the tech events. I learn the books. I work with startups all day on a regular basis, and plenty of of my buddies are founders/VCs.

I’m on the timeline interacting with individuals on this world all day. I’m deep on this world. And I could make viral memes evening and day.

The takeaway: You may solely make memes about industries you’re deep in.

You can also make memes about any business from hockey to gardening to healthcare to startups. The principle factor is it’s good to know the zeitgeist and what’s occurring.

As a result of the meme world is so fast-paced, I truly began a daily newsletter with new viral memes to assist individuals work out the meme zeitgeist.

Step 2. Know the issues.

Good memes come from issues your business faces.

If you happen to take a look at the very best meme pages throughout finance, tech, no matter, the very best memes are sometimes about issues you’re dealing with.

If you happen to’re in accounting, you meme about Excel. If you happen to’re in startups, you meme about VCs taking the summers off to get together in France.

If you happen to’re making memes in your model, turn out to be hyper-focused on what issues your customers face. If you happen to’re engaged on software program for writers, you higher know what issues writers face (e.g., author’s block, not sufficient caffeine, and so forth.).

Step 3. Know who you can’t offend.

That is one thing tremendous underrated that the majority social media managers don’t take into consideration.

It’s truly okay to offend some individuals. I don’t imply utilizing offensive language like insults or charged phrases — that’s by no means okay.

However it’s okay to poke enjoyable at a job group like accountants or YouTubers. You simply need to be considerate and selective about who you’re offending and who you don’t wish to ever offend or poke enjoyable at.

For instance, at one startup I work with, the product is all about serving to founders, so we by no means attempt to offend founders. As an alternative, we decide on VCs (they’re straightforward targets).

At one other startup, the client was engineers, so we by no means tried to choose on engineers. As an alternative, we picked on product managers (once more, one other straightforward goal).

Step 4. Embrace the cringe.

Is making a living cringe?

I don’t assume so.

In spite of everything, I’ve proved that memes make thousands and thousands.

Memes are a robust advertising and marketing tactic utilized by everybody from solo creators to public corporations like Netflix. Cease worrying about being cringe, and deal with being humorous and making a living.

Cringe is the new cool. Turn into a cringe arbitrageur. While you’re keen to be cringe and do issues others are afraid of, you may get a lot extra consideration on the web.

Step 5. Grasp the instruments.

The instruments and software program are literally the least necessary half.

Velocity is crucial factor.

Sure, you should use paid software program like Photoshop, however you possibly can simply as simply use free software program like Imgflip or Canva. Actually simply use no matter is the quickest.

My recommendation? Don’t overthink the instruments.

This isn’t a graphic design job — that is meme advertising and marketing. Don’t fear about excessive constancy, simply deal with being humorous. As a result of bear in mind, within the consideration financial system, being humorous makes thousands and thousands.

The Takeaway

“Humor is said to power. To have a humorousness is to be sturdy: to maintain one‘s humorousness is to shrug off misfortunes, and to lose one’s humorousness is to be wounded by them. And so the mark — or no less than the prerogative — of power is to not take oneself too severely.

The assured will usually, like swallows, appear to be making enjoyable of the entire course of barely, as Hitchcock does in his movies or Bruegel in his work — or Shakespeare, for that matter.” – Paul Graham, Taste

Or as I wrote in my e book, “By no means underestimate the jester as a result of he could also be a king in disguise.”

From the 22-year-old NYC goofball posting finance bro memes to the venture-backed startups making memes about Silicon Valley to public corporations leveraging meme advertising and marketing — they’re all proof that playing around on the web can assist you make critical cash.