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We carried out an web optimization pricing survey with 400+ trade professionals to learn the way a lot web optimization prices at the moment. Listed here are the important thing takeaways:
- Month-to-month retainers vary from $500 to $1,500.
- Hourly charges for web optimization companies are sometimes priced at $75 to $100 per hour.
- Venture-based charges are often between $2,501 to $5,000.
- Businesses and consultants often cost greater than freelancers
- 78.2% of SEOs cost month-to-month retainers for some or all of their companies.
- 54.5% of SEOs solely supply one pricing mannequin (i.e., hourly, retainer, or per-project).
- $501–$1,000 is the most well-liked month-to-month retainer.
- $75–$100 is the most well-liked hourly charge.
- $2,501–$5,000 is the most well-liked per-project charge.
- Fewer than 1 in 10 SEOs (9.9%) cost greater than $150/hour.
- Businesses and consultants cost considerably greater than freelancers.
- There’s a transparent optimistic correlation between expertise and charges. (Shocking, proper?)
- Native SEOs cost lower than these with international shoppers.
- SEOs based mostly in India, Central America, and South America cost the least.
Let’s check out every pricing mannequin in additional element.
Sidenote.
We had 439 submissions in complete. Nonetheless, after reviewing them, we eliminated 89, as they have been both duplicates or spam. For instance, many respondents provided a web site they clearly didn’t personal (e.g., google.com) or had nothing to do with web optimization. If a respondent’s website didn’t clearly supply web optimization companies, we eliminated them from our pattern.
34.8% of respondents value some or all of their work by the hour.
We discovered that $75–$100 per hour is the most well-liked hourly charge for SEOs, with 24% of respondents charging this charge.
47% of respondents cost between $75 and $200 per hour.
90% cost $150/hour or much less, and solely 4.1% command an hourly charge of $201+.
Right here’s a breakdown of hourly charges by area:
There’s one clear outlier right here: India.
We discovered 85.7% of India-based SEOs cost an hourly charge of $30 or much less. The remaining 14.3% are within the $51–$60 vary.
Sidenote.
We didn’t have a lot knowledge for some areas, so take the outcomes with a pinch of salt. Additionally, the explanation for grouping Germany, France, Italy, Netherlands, and Spain collectively is that they’re the one European nations (apart from the U.Okay.) with a GDP of 1 trillion or more. I believed it could be attention-grabbing to see if the numbers for these nations have been completely different from the remainder of Europe.
U.S. and Canada knowledge in isolation, 66.7% cost $75–200/hour—over two-thirds!
Do web optimization businesses cost extra per hour than freelancers?
Sure.
58.7% and 58.8% of web optimization businesses and consultants respectively command $75+/hour, in comparison with solely 36.6% of freelancers.
Nonetheless, the most typical hourly charge for web optimization businesses and freelancers is similar: $75–100/hour.
For web optimization consultants, it’s $100–150/hour.
If we assume all surveyed SEOs cost the higher finish of their pricing tier (e.g., $150, from $100–$150), then take the typical hourly charge for every subset (Company, Freelance, Consultancy), right here’s what we get:
- Consultancies: $171.18/hour, on common.
- Businesses: $98.90/hour, on common.
- Freelancers: $71.59/hour, on common.
By these stats, the hourly charge charged by web optimization consultants is greater than double that of web optimization freelancers.
Do extra skilled SEOs earn much more per hour?
Sure, they do.
$73.05 is the typical hourly charge for SEOs who’ve been in enterprise for 2 years or much less.
This jumps to $97.11 for many who’ve been in enterprise for two–4 years, $102.03 for five–10 years, and $118.35 for 10+ years.
So evidently expertise and observe document play an important position in the case of hourly earnings.
Do these providing companies worldwide cost extra per hour than these serving native markets?
Sure, barely.
On common, these providing their companies domestically earn $93.89/hour, whereas these serving the worldwide market earn $106.69/hour.
That’s a distinction of 13.6%.
78.2% of respondents cost a month-to-month retainer for some or all of their work.
We discovered that $501–$1,000 per thirty days is the most well-liked month-to-month retainer charge for SEOs, with 20.4% of respondents charging this charge.
42.8% of respondents cost between $501 and $2,000 per month.
68.8% cost $2,000/month or much less, which means solely 31.2% command retainers of $2,001+.
Right here’s a breakdown of month-to-month retainer charges by area:
As soon as once more, India is a transparent outlier right here.
76% of India-based SEOs cost $1,000 or much less per thirty days. The remaining 24% cost between $2,001 and $10,000.
U.S. and Canada knowledge in isolation, 79.1% cost at the least $1,001 per thirty days—some command as a lot as $25,001–$50,000 per month!
Do web optimization businesses cost extra per thirty days than freelancers?
Sure.
57.4% of web optimization businesses command $1,001+/month, in comparison with solely 32.2% of freelancers.
Nonetheless, consultants earn probably the most, with 70.6% commanding $1,001+/month.
The most typical month-to-month retainer vary for web optimization businesses is $500–$1,000/month. For consultants, it’s $2,501–$5,000.
For freelancers, it’s $251–$500/month and $101–$500/month.
If we assume all surveyed SEOs cost the higher finish of their pricing tier (e.g., $1,500, from $1,001–$1,500), after which take the typical month-to-month retainer charge for every subset (Company, Freelance, Consultancy), right here’s what we get:
- Businesses: $3,209/month, on common.
- Consultancies: $3,250/month, on common.
- Freelancers: $1,348.63/month, on common.
By these stats, the month-to-month retainer vary charged by web optimization businesses and consultants is sort of double that of web optimization freelancers.
Do extra skilled SEOs cost much more per month?
Sure, they do.
$1,540.52 is the typical retainer charge for SEOs who’ve been in enterprise for 2 years or much less.
This jumps to $2,023.13 for many who’ve been in enterprise for two+ years. That’s round 33% greater than those that’ve been in enterprise for 2 years or much less.
However the huge soar comes after 5 years in enterprise. The common retainer for these in enterprise for five–10 years is $3,648.28—greater than double the speed of these in enterprise for 2 years or much less.
After this, issues degree off considerably. In actual fact, we noticed a decline in earnings for many who’ve been in enterprise for 10+ years. Nonetheless, that is in all probability resulting from us not having a number of knowledge for this subset.
Do these providing companies worldwide cost extra per thirty days than these serving native markets?
Sure.
These providing their companies domestically cost $1,557.08/month, on common. Whereas these serving the worldwide market earn $3,473.74/month.
That’s a big distinction of 123.1%.
48.9% of respondents cost a per-project charge for some or all of their work.
We discovered that $2,501–$5,000 is the most well-liked per-project charge, with 21.2% of respondents charging this charge.
60.6% of respondents cost $1,001 or extra.
50.6% cost $2,000 or much less, which means that fewer than half of respondents command per-project charges of $2,001+.
Right here’s a breakdown of per-project charges by area:
Yep, you guessed it—India is the outlier.
93.75% of India-based SEOs cost $1,500 or much less. The remaining 6.25% cost between $2,001 and $2,500.
Trying on the U.S. and Canada in isolation, 83.3% cost at the least $1,001. Some even cost as a lot as $50,001–$75,000 per venture.
Do web optimization businesses cost extra per venture than freelancers?
Sure.
73.3% of web optimization businesses command $1,001+ per venture, in comparison with solely 64% of consultants and 40.68% of freelancers.
The most typical per-project charge for freelancers is $101–$250. For web optimization businesses, it’s $2,501–$5,000. And for consultants, it’s $5,001–$10,000.
If we assume all surveyed SEOs cost the higher finish of their pricing tier (e.g., $1,500, from $1,001–1,500), after which take the typical per-project charge for every subset (Company, Freelance, Consultancy), right here’s what we get:
- Businesses: $9,507.84/month, on common.
- Consultancies: $8,685.53/month, on common.
- Freelancers: $2,348.63/month, on common.
By these stats, the per-project charge charged by web optimization businesses is greater than 4X that of web optimization freelancers, on common.
Do extra skilled SEOs cost much more per venture?
Sure, they do.
$1,881.73 is the typical per-project charge charged by those that’ve been in enterprise for 2 years or much less.
This jumps to $2,242.71 for many who’ve been in enterprise for two+ years after which to $9,087.31 for many who’ve been in enterprise 5–10 years.
Do these providing companies worldwide cost extra per venture than these serving native markets?
Sure—considerably extra!
On common, these providing their companies domestically cost $5,723.53 per venture, whereas these serving the worldwide market cost $8,056.56.
That’s a big distinction of 40.80%.
Last ideas
My hope is that this knowledge will assist SEOs to cease undercharging for his or her companies. Sure, the financial outlook might look bleak proper now, however know that web optimization is a precious talent. Don’t be afraid to cost what you’re price.
Obtained questions? Ping me on Twitter.
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