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By Sean Tinney Could 30, 2024
As we write our e mail content material, the inevitable query of “how lengthy ought to my e mail be?” could pop in your head.
Personally, I are likely to get a little bit wordy with my emails, it’s simply the way in which I talk.
So the staff at AWeber needed to be taught as soon as and for all – how lengthy ought to your e mail be?
To get that reply we analyzed 1,000s of emails from 100 of immediately’s prime e mail entrepreneurs. Our objective? Collect email marketing statistics that can reply how lengthy an e mail ought to be.
The 100 consultants we analyzed are one of the best of one of the best. Their e mail methods interact hundreds and drive thousands and thousands in income. Lots of them see exceptional outcomes (like 80% open charges and 30% click-through charges).
The typical e mail size
Of the 1,000 emails we analyzed, we discovered that emails have 434.48 phrases on common. 434 phrases takes roughly 3.3 minutes to learn.
In order that’s it, your e mail size ought to be precisely 434.48 phrases lengthy. Not precisely.
Reality is, it actually relies on your viewers and what you’re attempting to speak.
Why shorter emails
Greater than 50% of the emails we analyzed contained 300 phrases or much less (a 2.3 minute learn time). With people receiving more emails than ever before, it is sensible these e mail consultants are sending shorter emails. One may argue that to face out to captivate your readers, shorter emails could be a superb technique for doing so.
Henneke Duistermaat is the founding father of Enchanting Advertising and marketing and one of many 100 prime entrepreneurs whose emails we analyzed. She usually sends emails with lower than 300 phrases.
“Have you ever ever heard somebody complaining they’re not getting sufficient e mail? Everybody’s inbox is overflowing. We’re all time-starved. So, we love succinct messages that assist us make a fast choice: whether or not to answer or not, whether or not to click on by means of or not”
Henneke Duistermaat is the founding father of Enchanting Advertising and marketing
Why long-form emails
But, 24.1% of the emails we analyzed contained 601 phrases or extra. And 11.4% of them had greater than 901 phrases, a learn time of roughly 6.9 minutes.
These consultants stand out by sending lengthy emails full of priceless content material, like Ann Handley. Handley is the Chief Content material Officer at Advertising and marketing Profs, a advertising training firm, and one other one of many prime 100 entrepreneurs we included in our analysis.
She sends her e-newsletter TotalAnnarchy through AWeber. On common, her newsletters comprise 1,838.5 phrases, which takes roughly 14 minutes to learn.
“It’s not that long-form emails are efficient. Moderately, what’s efficient is emails which have worth for the folks in your record. I don’t set out each different Sunday with a objective of writing the longest e mail I probably can. However I do have a objective of writing an genuine, priceless, enjoyable letter to each subscriber on my record. I put my coronary heart and soul into it, and that’s why folks reply.”
Ann Handley, Chief Content material Officer at Advertising and marketing Profs
Matt Kepnes, writer and founding father of journey weblog Nomadic Matt, can be on our record of prime entrepreneurs. He sends long-form emails as nicely. On common, they comprise 802 phrases. As a substitute of linking off to posts on his weblog, he contains whole articles inside his emails. These messages see excessive open and click-through charges.
“Individuals will learn longer emails if the subject is vital sufficient.”
Matt Kepnes, writer and founding father of journey weblog Nomadic Matt
How to decide on your e mail size
So how do you determine whether or not to ship quick or lengthy emails?
It relies on your distinctive enterprise targets, in line with Andy Crestodina, a prime e mail marketer and the founding father of web site consulting firm Orbit Media.
“In case your objective is solely consciousness, lengthy or quick is much less vital. If subscribers see it, prefer it, smile, you met the objective! In case your objective is site visitors, then give the recipient the minimal quantity of knowledge wanted to determine to click on. The CTR (click-through fee) is all the things and extra textual content simply means extra noise of their inbox.”
Andy Crestodina
Listed here are a number of methods you may be taught what e mail size your viewers desires to obtain from you.
1 – A/B cut up check
Our suggestion is to check. Your e mail size technique ought to be based mostly on knowledge. So carry out an A/B split test to see what size e mail performs finest together with your subscribers.
2 – Ask your viewers
Each Thursday, we ship a weekly e-newsletter and in every e mail we’ve a sentiment widget the place we ask our viewers “what did you consider this e mail”.
We get extremely priceless suggestions. Not simply on the content material, however on the size. Try what this reader of our e-newsletter needed to say:
It’s not that the e-mail is dangerous for the content material, nevertheless it’s simply too lengthy. If I’m being trustworthy I see these emails each week and simply open and delete as a result of I see the quantity to learn and my mind shuts off.
This constructive criticism helps us be sure that we’re being as concise and to the purpose as potential.
Electronic mail size tips
So the place do you begin? The one frequent theme we obtained from all our advertising consultants is your e mail wants to offer worth to your readers. If you happen to can say the identical factor with much less phrases, then achieve this.
You shouldn’t be too involved about ensuring your emails fall inside a sure phrase depend. Backside line is that if your emails comprise priceless content material or gives, your subscribers are going to need to learn your e mail regardless of the size.
You might also discover the size of your e mail varies by the type of emails you’re sending. Listed here are three forms of emails and a few tips you may observe:
Electronic mail e-newsletter
Your e mail e-newsletter size might find yourself being your longest. Why? As a result of you could have lots of content material to share. However don’t overshare, your objective with a e-newsletter ought to be driving site visitors to your web site or touchdown web page.
The important thing to a superb e-newsletter size is to maintain every part transient. Try this instance from Search Engine Journal. Total the e-mail is lengthy, however every part solely has 1 – 2 sentences. To learn extra of the content material, you have to click on to their web site.
Promotional e mail
I’d advocate preserving your promotional e mail’s quick. Use pictures and a robust headline to assist talk your provide. Get to your provide shortly.
Right here’s a fantastic instance from Grubhub. This e mail solely incorporates 3 sentences. They’re attempting to drive an motion based mostly on the picture, unique provide, and name to motion.
Welcome e mail
Your welcome email could possibly be quick or lengthy format, it actually relies on how a lot info you need to share together with your new subscribers.
Listed here are two examples that present each a shorter model and longer model, that each work.
Begin creating your emails immediately
Right here’s some extra info that may encourage you to put in writing wonderful emails:
Prepared to start out utilizing this info to ship higher emails? Get started with AWeber Free today.
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