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OpenAI didn’t launch its much-rumored ChatGPT Search product final week. Or did it?

Has OpenAI quietly launched an early model of ChatGPT Search, as a part of the GPT-4o rollout?

ChatGPT (the free 4o model) now tells you the websites it’s looking to supply its AI-generated solutions and crawls and summarizes webpages. And the web sites it lists aren’t hallucinations.

Searched websites. While you ask a query that requires present data, ChatGPT will inform you it’s “Looking out the net.” As soon as this half completes after a couple of seconds, ChatGPT tells you it “Searched X websites” and lists them.

Right here’s a screenshot:

OpenAI and Microsoft are companions. So based mostly on this screenshot, OpenAI is probably going utilizing retrieval augmented generation (RAG) to rewrite the question and search on bing.com to seek out web sites.

However keep in mind – OpenAI additionally launched an online crawler, GPTBot, in August.

  • Facet be aware: Should you blocked ChatGPT and different AI corporations over content material theft issues, chances are you’ll need to rethink that.

Dig deeper. Should you block ChatGPT’s web browser plugin from accessing your website?

Solutions and sources. ChatGPT’s reply expertise is a lot better – particularly the outstanding linking to sources – than what Google is now doing with its recently launched AI Overviews. On this screenshot, ChatGPT cites 9to5Google and Search Engine Land a number of occasions:

Browser. I requested ChatGPT whether or not it may possibly search the net. I’ve no option to confirm whether or not that is reality or hallucination, however right here’s how ChatGPT responded:

  • “Sure, I can search the net utilizing a instrument known as the browser. This permits me to seek out present data, current occasions, or detailed solutions that aren’t in my coaching knowledge. Should you want me to lookup one thing particular, simply let me know what you’re searching for!”

Summarizing content material. ChatGPT is crawling hyperlinks and summarizing the knowledge from them. This was shared on X by Dave Davies, a Search Engine Land contributor and speaker at SMX Advanced:

ChatGPT Search. As a reminder, don’t anticipate ChatGPT Search to appear like Google Search. OpenAI CEO Sam Altman has mentioned Google is boring and the world doesn’t want one other Google.

Dig deeper. Is ChatGPT the Google Search killer we’ve been expecting?

Why we care. OpenAI proper now could be within the underdog place Google as soon as occupied and appears to be slowly and neatly creating a singular tackle Search mixed with giant language fashions (LLMs). With unfavourable sentiment round Google, OpenAI has a official shot at making a run at Google – not by attempting to emulate Google, however by altering the paradigm.

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