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Google launched its data highlighter tool in 2012, and it nonetheless works at this time regardless of not being migrated to the brand new Search Console interface, and virtually nobody I do know makes use of it anymore. Google’s John Mueller mentioned on Mastodon that it simply is not simpler to make use of the information highlighter nowadays with all of the plugins you may add to your website to deal with it robotically.

John Mueller wrote in response to a query on if it is smart to make use of the Google information highlighter instrument, “No,” it doesn’t make sense to make use of anymore. He added “it is solely if you cannot implement it” and he mentioned “with all of the plugins, implementing is less complicated than ever.”

I did ask John “is it nonetheless true that the information highlighter markup is simply as legitimate and utilized by Google Search nonetheless at this time?” He said, “Sure.”

Ryan Levering from Google added some caveats to John’s response saying that not all of what the information highlighter does is consumed by Google Seek for wealthy outcomes. Ryan wrote, “The schema sorts in information highlighter should not all actively consumed in visible options and a few haven’t been up to date to help fields which can be required by newer options. However the information will nonetheless move like markup and I’ve seen it pop up in a few of our options nonetheless (it is a small quantity).”

So it appears utilizing markup will get you a greater end result. However Ryan mentioned he hopes the instrument is upgraded to help extra of what’s supported with markup. He wrote, “Possibly this can lastly be the 12 months I obtain higher function sort parity. It is harder to do with some options that want information that is not at all times simply discovered on the web page. The search console workforce additionally owes me higher reporting (it is filtered out) but it surely’s arduous to complain about till I clear up the supported sorts.”

John additionally mentioned some time again that you just have more control with markup however each methods are equivalent.

Do any of you employ the information highlighter instrument? I ran a ballot asking and most don’t and only a few folks took the ballot, which makes me consider most individuals does not even know what the information highlighter is:

I’m wondering why Google has saved it round – you may entry it over here.

Discussion board dialogue at Mastodon.

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