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    Google’s 14,000 Search Ranking Features Leaked Through Anonymous Source

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    Rand Fishkin together with Mike King could have revealed one of many greatest information leaks exterior of the Department of Justice reveal round Google Search and its inner rating options and alerts. The doc was from an nameless supply however verified by Rand Fishkin and accommodates a ton of particulars on how Google Search reportedly works.

    Extra importantly, it appears to contradict quite a lot of the Google statements revamped the previous 20 years from quite a few Google Search staff, as I lined right here over the previous.

    I’ve not gone by way of all of it but however I felt it was vital for you all to learn this your self, you possibly can see the small print at these headlines:

    Rand wrote, “Lots of their claims immediately contradict public statements made by Googlers through the years, particularly the corporate’s repeated denial that click-centric person alerts are employed, denial that subdomains are thought-about individually in rankings, denials of a sandbox for newer web sites, denials {that a} area’s age is collected or thought-about, and extra.”

    Mike King wrote, “I’ve reviewed the API reference docs and contextualized them with another earlier Google leaks and the DOJ antitrust testimony. I’m combining that with the intensive patent and whitepaper analysis performed for my upcoming ebook, The Science of search engine optimisation. Whereas there isn’t a element about Google’s scoring features within the documentation I’ve reviewed, there’s a wealth of details about information saved for content material, hyperlinks, and person interactions. There are additionally various levels of descriptions (starting from disappointingly sparse to surprisingly revealing) of the options being manipulated and saved. You’d be tempted to broadly name these “rating components,” however that will be imprecise.”

    Aleyda Solis has a fast abstract on X the place she summed up a part of the leak:

    • There are 14K rating options and extra within the docs
    • Google has a characteristic they compute known as “siteAuthority”
    • Navboost has a particular module totally targeted on click on alerts representing customers as voters and their clicks are saved as their votes
    • Google shops which end result has the longest click on throughout the session
    • Google has an attribute known as hostAge that’s used particularly “to sandbox recent spam in serving time”
    • One of many modules associated to web page high quality scores incorporates a site-level measure of views from Chrome

    I’ve not had time to undergo the whole lot but, I’ll try this over the following a number of days.

    I’ve additionally not seen any Googler publicly touch upon this but – I do know it’s new and I do not know if we’ll see any Googler touch upon this.

    This jogs my memory a bit just like the Yandex search ranking leak.

    Listed here are some posts on social about this – once more, this has solely been out for just a few hours and nobody however Rand and Mike had any actual time to course of this in tremendous element.

    I’m trying ahead to actually digging in on this.

    Discussion board dialogue at X.

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