Final month we reported that Google Adverts started to permit some ads for opioid painkillers, like to debate consciousness and abuse. Effectively, Google determined to “indefinitely pausing this coverage replace” and never permit search advertisements for opioid painkillers.
Google posted this replace on the unique announcement web page over here and wrote:
Replace: On account of implementation challenges, Google shall be indefinitely pausing this coverage replace. We apologize for any inconvenience.
The announcement learn initially, “In June 2024, Google will replace its Healthcare and medicines coverage to permit advertisers to debate opioid painkillers with out selling or promoting them. For instance, the replace will permit advertisers who wish to talk about public coverage options for opioid painkiller abuse to take action if they’ve a brand new certification.”
Effectively, that didn’t occur and will not be occurring.
This was noticed by PPCGreg who posted this on X:
Google’s now ‘indefinitely pausing this coverage replace’ pic.twitter.com/Q4gFOeM4Ke
— Greg (@PPCGreg) July 8, 2024
Discussion board dialogue at X.
