[ad_1]
Google has up to date the primary paragraph of its Organization structured data search developer documentation. Google said the replace is to make clear “that some properties can affect which emblem is proven, whereas others are used behind the scenes.”
As a reminder, group structured knowledge is details about your group, reminiscent of your emblem, authorized identify of the group, deal with, contact data, and firm identifiers. This data can present up in information panels and different visible components, reminiscent of attribution.
The brand new paragraph says:
Including group structured knowledge to your own home web page will help Google higher perceive your group’s administrative particulars and disambiguate your group in search outcomes. Some properties are used behind the scenes to disambiguate your group from different organizations (like iso6523 and naics), whereas others can affect visible components in Search outcomes (reminiscent of which emblem is proven in Search outcomes and your information panel). When you’re a service provider, you may affect extra particulars in your service provider information panel and model profile, reminiscent of return coverage, deal with, and make contact with data. There aren’t any required properties; as an alternative, we suggest including as many properties which might be related to your group.
Evaluate that to the old version, which reads:
You need to use group structured knowledge to let Google learn about your group’s administrative particulars, for instance, emblem, deal with, contact data, and enterprise identifiers. Google could make use of this markup in information panels and different visible components (reminiscent of attribution), which helps customers to search out your group’s particulars on Google Search.
Here’s a screenshot of the brand new one:
And the previous one:
Discussion board dialogue at X.
[ad_2]
Source link
