Google has introduced that it’s going to discontinue the chat function in Google Enterprise Profiles.

The wind-down course of will begin on July 15, and the performance will full on July 31.

The information was emailed to companies, acknowledging the potential problem of the choice and emphasizing Google’s dedication to remaining a useful associate in enterprise administration.

Google’s electronic mail to companies reads:

“We’re reaching out to share that we are going to be winding down Google’s chat function in Google Enterprise Profile on July 31, 2024. We acknowledge this can be tough information – as we regularly enhance our instruments, we sometimes should make tough selections which can impression the companies and companions we work with. It’s vital to us that Google stays a useful associate as you handle what you are promoting and we stay dedicated to this mission.

Google will cease creating new conversations after July 15, and chat performance will totally finish on July 31. Please observe, clients will nonetheless be capable to discover and get in touch with what you are promoting by way of Google Search and Maps – and study extra details about you out of your web site hyperlinks, enterprise description, pictures, and anything you share in your Enterprise Profile.”

Influence On Companies & Clients

Beginning July 15, clients can not provoke new chat conversations with companies by Google.

Clients at present engaged in chat conversations will obtain notifications informing them of the upcoming phase-out of the chat function.

Nonetheless, clients will nonetheless be capable to find and get in touch with companies utilizing Google Search and Maps and entry data by web site hyperlinks, enterprise descriptions, pictures, and different parts shared on Enterprise Profiles.

Google’s Resolution To Discontinue Enterprise Chat

Google says the choice to wind down the chat function is a part of ongoing efforts to streamline its choices.

To help companies within the transition, Google has supplied steerage on the following steps:

  1. Chat Historical past Obtain: Companies that want to retain a report of their previous Enterprise Profile chats can obtain their chat historical past of buyer conversations utilizing Google Takeout.
  2. Different Chat Options: Google suggests that companies invite clients to different chat options to proceed conversations seamlessly.

Background & Context

Google Enterprise Profile, previously referred to as Google My Enterprise, is a free software for companies to handle their on-line presence throughout Google, together with Search and Maps. The chat function enabled clients to speak immediately with corporations by their Enterprise Profiles.

Whereas the chat performance will not be obtainable, Google stays dedicated to offering a platform for corporations to handle their on-line presence and join with clients.


Featured Picture: Vladimka manufacturing/Shutterstock



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