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Google appears to be testing a brand new advert format for the Search Generative Experience named “you might also like.” These appear to be content material adverts, the place Google reveals sponsored content material, articles, in a carousel, under the follow-up part after asking SGE comply with up questions.
Glenn Gabe noticed this and took some display screen captures earlier than the check disappeared for him. He posted on X saying, “We all know Google has defined it desires to check extra adverts within the SGE reply & probably sponsored elements of the reply. Nicely, I noticed this sponsored module whereas testing SGE. The carousel
of sponsored content material confirmed up after asking follow-up questions.”
Right here is his screenshot:
“Price noting I solely had these present up for a few day in SGE… then nothing. So Google is clearly testing the module of sponsored content material (and it was primarily based on follow-up questions in SGE). If you happen to give attention to paid, undoubtedly an enormous heads-up,” Glenn added.
Listed here are extra screenshots:
Attention-grabbing! I noticed this within the cellular SERP on 11/7, however wasn’t positive if it was new. No SGE on that account I used to be utilizing. pic.twitter.com/iphNLaKiFH
— Brian Freiesleben (@type_SEO) November 14, 2023
Discussion board dialogue at X.
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