[ad_1]
Google is testing a big blue go to button underneath among the search leads to the cell search interface. The button says “go to” and takes you to the web site listed within the search outcomes.
What it appears to be like like. Here’s a screenshot of this button, which Shameem Adhikarath shared with me on X:
Why we care. If Google does roll this new go to button out, and that may be a huge if, this may drive a better click-through fee to look consequence snippet within the search outcomes. Massive blue buttons to drive consideration and should lead to extra clicks to the online search outcomes than possibly it did earlier than.
New on Search Engine Land
Concerning the creator
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry will be adopted on Twitter here.
[ad_2]
Source link
