Google Shutting Down Websites Made With Google Business Profiles

Google announced it’s shutting down Web sites made with Google Enterprise Profiles. They’ll cease engaged on March 1, 2024 and can solely redirect to your Google Enterprise Profile itemizing till June 10, 2024. After that, anybody who tries to go to that itemizing will get a lifeless web page – a “web page not discovered” error web page.

I imply, should not Google a minimum of allow you to redirect it to your actual web site for a few years? Google has stated 3 months is too short for redirects to have in place.

Right here is the e-mail Google is sending those that have web sites constructed utilizing the Google Enterprise Profile web site builder:

Google wrote:

Ranging from March 1, 2024, prospects shall be redirected to your Enterprise Profiles once they go to these web sites.

Prior to now you’ve got used a Google characteristic to make easy web sites from the knowledge in your Enterprise Profiles.

This characteristic goes away within the coming months and can now not be supported, that means the websites you created with this instrument shall be eliminated. To assist with the transition, beginning March 1, 2024, prospects shall be redirected to your Enterprise Profiles.

In your profiles you may showcase comparable details about your small business, and likewise add social media hyperlinks so prospects can be taught extra. Your web sites will redirect prospects till June 10, 2024, after which they may present as unavailable.

This web site builder characteristic launched in 2017. I’ve screenshots of the way it labored over here.

“Small companies are a necessary a part of the net ecosystem, and we’re dedicated to constructing merchandise on a regular basis to assist them develop and thrive,” a Google spokesperson informed us. “On account of low engagement, we’re winding down web sites made with Enterprise Profiles, which beforehand created fundamental, templated web sites primarily based on Enterprise Profile data. Small enterprise house owners will proceed to have entry to Enterprise Profiles, in addition to adverts touchdown pages in the event that they don’t preserve an internet site, and different assets to attach with potential prospects on-line,” Google added.

Google has this help document with some ideas:

• Domains that finish with enterprise.web site and negocio.web site shall be faraway from the web site area in your Enterprise Profile in March. We suggest that you simply replace your Google Enterprise Profile to level to a brand new web site.
• Aside from that, your Enterprise Profile gained’t be affected. When prospects go to your web site made with Google Enterprise Profile, they’ll be redirected to your Enterprise Profile as an alternative.
• For those who don’t have an internet site made with a Google Enterprise Profile, the modifications mentioned on this article gained’t have an effect on you.

Listed here are some reactions to this however a ton of SEOs obtained this electronic mail, so I did not embrace the whole lot:

Once more, I’ve a problem with the redirect being so brief and also you not having the ability to inform Google to redirect this to your personal area title.

Discussion board dialogue at Local Search Forum.