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A month in the past we reported that Google Procuring outcomes had an area for joining membership programs from shops. Now Google is exhibiting these in some procuring listings (not advertisements) as extensions or wealthy outcomes of some types.
We discovered that this isn’t an advert, however a function inside Service provider Heart. Ginny Marvin from Google advised us, “It isn’t an advert, that are at all times labeled. This function is a part of the service provider loyalty program that retailers can be part of through Google Service provider Heart.” You’ll be able to find out about this program over here.
That being mentioned, Brian Freiesleben posted an instance on X:
Right here is the publish:
That is numerous SERP actual property for these with loyalty applications setup in GMC 👀 pic.twitter.com/TzehFSq4Rn
— Brian Freiesleben (@type_SEO) December 8, 2023
It looks as if one thing any service provider who has membership or loyalty applications must be using, no?
Discussion board dialogue at X.
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