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Google Search Working To Surface Site In Search Results When Site Name Is Mentioned

avenueadsBy avenueads29 May 2024No Comments2 Mins Read
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There have been quite a lot of complaints that once you seek for a question and the positioning identify, Google would not all the time present outcomes from the positioning you talked about within the question. However Google’s Search Liaison, Danny Sullivan, mentioned the Google Search crew is engaged on adjusting that so the positioning talked about within the question is surfaced larger within the search outcomes.

Danny Sullivan mentioned final night time on X, “We have seen some studies the place including a web site’s identify together with a question is not surfacing content material from the positioning as could be fairly anticipated, and we’re trying to enhance issues on that.” He then added, “Like I mentioned here, it is one thing we must always do a greater job on typically, and we’re it actively.”

Right here is one instance from Wendy Graham of Ethical Fibres of her web site not exhibiting up once you point out the positioning identify:

Google Search Moral Fibres

Listed here are these posts:

We have seen some studies the place including a web site’s identify together with a question is not surfacing content material from the positioning as could be fairly anticipated, and we’re trying to enhance issues on that. Like I mentioned right here, it is one thing we must always do a greater job on typically, and we’re …

— Google SearchLiaison (@searchliaison) May 28, 2024

I agree additionally. If somebody is looking for a selected web site by including the positioning’s identify, we must always typically present content material from that web site (even when it isn’t a proper web site: question). We must be doing a greater job in a few of these instances; I will flag this to the rating crew.

— Google SearchLiaison (@searchliaison) May 17, 2024

Now we wait to see if it does get higher or not.

After all, a web site command would work however most searchers don’t have any clue that there’s a web site command.

We talked about this a few weeks in the past, once I wrote how Google “says” it desires to surface helpful content from the heart.

Discussion board dialogue at X.

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