[ad_1]
Google’s John Mueller stated within the final search engine optimisation Google Workplace Hours video that Google’s “search outcomes aren’t a sign of what Google’s programs take into account to be the unique supply.” Because of this simply because Google ranks a chunk of content material, it doesn’t essentially imply that the content material is the unique supply.
This got here up on the 14:51 mark into the workplace hours, the place the query by Asif to John was:
Why would Google take into account LinkedIn Pulse articles as an unique writer though it was printed on our web site first?
John Mueller responded:
Hey Asif, thanks for asking. First off, the search outcomes aren’t a sign of what Google’s programs take into account to be the unique supply.
Basically, whenever you syndicate or republish your content material throughout platforms, you are buying and selling the additional visibility inside that platform with the likelihood that the opposite platform will seem within the search outcomes above your web site. In some instances, this is likely to be positive, for instance, if you wish to drive consciousness of your web site or enterprise in different places. In different instances, you may want to have solely your web site seem in Search. In the end, this can be a enterprise resolution in your finish.
Glenn Gabe lined this on X and wrote, “Syndicating content material or republishing your content material on different websites? -> From the most recent Google Search Central Workplace Hours: Why would Google take into account LinkedIn Pulse articles an unique writer though it was printed on our web site first?”
John Mueller additionally commented on that share on LinkedIn when Julian Hooks requested, “It might be cool if the syndication websites accepted a cross area canonical alongside along with your submission. I suppose that’s so much to ask?”
John stated, “Sure, like Glenn talked about, the rel=canonical is just not a directive, even throughout the similar web site. And if the pages are totally different, it would not make sense for search engines like google and yahoo to deal with the pages as being equal. If you wish to ensure that “your” model is the one proven in search, you could use `noindex` on the alternate variations. Ultimately, it is extra of a strategic resolution in your facet: is it worthwhile to get your content material doubtlessly in entrance of extra folks (on & by way of these different websites), or do you favor to solely have it proven by yourself web site?”
Right here is the video embed:
Here’s a screenshot from LinkedIn:
Discussion board dialogue at LinkedIn.
[ad_2]
Source link
