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Over the previous few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search outcomes being not simply low-quality but in addition doubtlessly dangerous and harmful. The unhappy half to me is that a few years in the past, this was not the case with the Google search outcomes (for probably the most half).
After I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a few years again, he instructed a touching story about this matter. He defined {that a} member of the family of his was going by way of a medical situation and that he went to Google Search to seek out solutions. As a VP of Google Search, his aim was to make it possible for the Google Search outcomes by no means led anybody to data that may find yourself hurting that searcher. That’s where EEAT came from, partially, to make sure the search outcomes did no hurt and weren’t harmful.
Now, we have now means too many complaints in regards to the Google search outcomes providing up harmful and dangerous outcomes. Google has responded to a few of these saying they’re taking within the suggestions and can do higher sooner or later. Lots of it stems from Google showing more Reddit results as a result of they are saying searchers search it out. However as Steve Jobs use to say, “Some folks say, “Give the shoppers what they need.” However that is not my strategy. Our job is to determine what they are going to need earlier than they do.”
Danny Sullivan wrote, “Recognize the suggestions. Conscious of those considerations. Have handed them on. Have been speaking with the crew about them.”
Listed here are some examples, some we shared earlier than, of Google responding to a few of these examples:
That unit seems robotically if the programs assume it is likely to be related and helpful. I’s not like somebody stated “put it first for that individual question” — which I do know you perceive, however others studying this may not. That stated, I can admire the priority and situation, and I’ve…
— Google SearchLiaison (@searchliaison) April 3, 2024
I did perceive that time and concern. I did not say “as a result of customers all appear to love one thing, we present it no matter relevancy.” However let me take a swing at a few of these factors once more:
1) We need to make sure that *any* content material we present in outcomes — together with discussion board content material –…
— Google SearchLiaison (@searchliaison) April 3, 2024
I form of thought this:
“As with every change to our rating programs, nothing is ideal. There will likely be points that come up, as I talked about up to now: https://t.co/urIBxL3gcQ… So our aim will likely be to maintain bettering issues ahead, and constructive suggestions like that is…
— Google SearchLiaison (@searchliaison) April 4, 2024
That is not what I stated. I stated we present discussion board content material *at instances* as a result of customers can discover discussion board content material to be helpful, which is a reasonably cheap factor. Individuals do discover discussion board content material helpful.
That does not imply it is all the time helpful, which can also be why we do not all the time present discussion board content material.…
— Google SearchLiaison (@searchliaison) April 4, 2024
Nice to know that Reddit, Quora, and a 3-year-old Avvo thread are “higher” outcomes for this authorized question than the American Bar Affiliation 🤦♀️
Makes it even higher that the highest reply on one of many Reddit threads is from somebody with an 18+ profile with some solutions so gross I… pic.twitter.com/5x4DR5T4CZ
— Pleasure Hawkins (@JoyanneHawkins) April 8, 2024
Recognize the suggestions. Conscious of those considerations. Have handed them on. Have been speaking with the crew about them. Here is a few of what I’ve shared on this:https://t.co/9DpdWyDp4Ahttps://t.co/SRGGWu5dXxhttps://t.co/FUJen9R6Oahttps://t.co/Fsd4XP8ti5
— Google SearchLiaison (@searchliaison) April 9, 2024
Yeah, why is that this affecting *so* many college websites? Any hackers/spammers care to chime in right here? 😅 https://t.co/4UKmoFM5qz
— Lily Ray 😏 (@lilyraynyc) April 10, 2024
Instance of unhelpful outcomes pic.twitter.com/uiycU8xIPh
— AI Digital Advertising and marketing (@AiDigitalMktg) April 8, 2024
I actually do not assume the discussion board outcomes are what anybody needs.
The first outcome I get is that this nonsense (see picture)
Except for the truth that most ppl will see this and ask “why the hell is the first factor I see – that is crap” it is harmful.
Children with consuming issues shouldn’t… pic.twitter.com/nn6Mmf4uVa
— Mordy Oberstein *Errors Occur* (@MordyOberstein) April 7, 2024
It’s truly one thing we spoke a couple of bit on our day by day recap video (a brand new sequence) yesterday.
Possibly Google must show this warning extra typically nowadays when Reddit exhibits up as Higman points out:
Whereas Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, whereas additionally promising quality improvements time and time once more – most SEOs don’t expect much change.
I did not embed a ton of examples however I do count on Google to work on this situation and for this to be a factor of the previous in some unspecified time in the future… I hope…
Discussion board dialogue at X.
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