For the previous few weeks Google has been testing out a brand new native search field titled “Close by occasions and offers.” This field accommodates hyperlinks to native shops and locations which have occasions and/or offers within the space.
I first noticed this through Saad AK on X who posted about this on Janaury 1st with a video. Then @b4k_khushal posted a screenshot, which is beneath. Additionally @BrightLocal posted a pair screenshots.
Here’s what it appears to be like like:
Listed below are extra screenshots:
Google > Cell
I noticed “Close by occasions and offers” part in SERPs (that includes native listings), this could be new.
Sending to: @rustybrick SIR. pic.twitter.com/WcdMrkttZs
— Saad AK (@SaadAlikhan1994) January 1, 2024
👀 SPOTTED: ‘Close by occasions and offers’ now present in SERPs.
However what is that this new characteristic, and the way can native entrepreneurs profit from it?
We have finished the analysis and defined what we all know up to now ⬇️https://t.co/dN24ObnEtN pic.twitter.com/r297bgJWSy
— BrightLocal 🇺🇦 (@brightlocal) January 18, 2024
If you’re a neighborhood enterprise, you possibly can dig extra into this on the BrightLocal blog.
Discussion board dialogue at X.
